Honda vs Hyundai: Founders, CEOs and History
Honda was founded in 1948 by Soichiro Honda, Takeo Fujisawa and is led by Toshihiro Mibe. Hyundai was founded in 1967 by Chung Ju-yung and is led by Jose Munoz.
Company facts
Founders
Honda
Soichiro Honda
Soichiro Honda founded the company in 1946. Originally a mechanic who manufactured piston rings for Toyota, he realized that post-war Japan desperately needed cheap, reliable transportation.
Takeo Fujisawa
Takeo Fujisawa co-founded Honda in 1949, serving as the absolute perfect business counterpart to Soichiro Honda's engineering obsession.
Hyundai
Chung Ju-yung
Chung Ju-yung was a South Korean industrialist and the founder of the Hyundai group. He left the poor farming village where he grew up and in 1947 started a small civil engineering company.
CEOs and their tenures
Honda
- Takanobu Ito2009–2015
President and CEO
He introduced a plan to reorganise Honda global operations and handed the presidency to Takahiro Hachigo in 2015.
Source - Takahiro Hachigo2015–2021
Former President and CEO
Hachigo trimmed excess capacity and refocused Honda on hybrids, motorcycles and its core models, which improved profitability before the EV investment cycle began.
Source - Toshihiro Mibe2021–present
Director, President and Representative Executive Officer (CEO)
Mibe's tenure has been defined by the push into electrification and its costly reset. The EV charges produced Honda's first annual loss since listing, but the shift toward hybrids and motorcycles was followed by a record first-quarter profit in FY2027.
Source
Hyundai
- Chung Eui-sun2019–present
Executive Chair, Hyundai Motor Group (former co-CEO of Hyundai Motor)
He successfully elevated Hyundai and Kia from budget alternatives into highly desirable, premium-leaning brands, capturing significant global EV market share.
Source - Jaehoon Chang2021–2024
President and Chief Executive Officer
As co-CEO, he drove record-breaking operating profits in 2023 by prioritizing high-margin SUVs and luxury Genesis models amid global supply chain shortages.
Source - Jose Munoz2025–present
President and Chief Executive Officer
Munoz ran Hyundai's North American business and served as global COO before becoming CEO. Since 2025 he has led the response to U.S. tariffs, the $26 billion U.S. investment plan through 2028, the hybrid expansion and the 2030 target of 5.55 million sales.
Source
Timeline: Honda and Hyundai side by side
1948Honda
Honda Motor Founded
Soichiro Honda establishes Honda Motor Co., Ltd. in Japan.
1959Honda
American Honda Opens
Honda enters the US market, initially building awareness through motorcycles.
1963Honda
Honda Enters Automobiles
Honda expands from motorcycles and engines into automobile production.
1967Hyundai
Hyundai Motor Company Founded
Chung Ju-yung established Hyundai Motor Company, creating the automotive arm that would become the flagship of South Korea's car industry.
1972Honda
Civic Launch
The Civic becomes a defining global nameplate for Honda's fuel-efficient automobile strategy.
1975Hyundai
Hyundai Pony
The Hyundai Pony became Korea's first mass-produced passenger car and gave Hyundai a domestic platform for exports and engineering learning.
1986Honda
Acquired Montesa
Honda Motor Co. acquired Montesa. Honda took control of the Spanish motorcycle maker Montesa, creating Montesa Honda to build trial and off-road motorcycles in Europe.
1986Honda
Acura Brand Launched
Honda launched the Acura luxury brand in the United States in 1986.
1986Hyundai
U.S. Market Entry
Hyundai entered the U.S. market with the Excel, rapidly building awareness as a value-oriented global automaker.
1998Hyundai
Kia Stake Acquired
Hyundai acquired a controlling stake in Kia during the Asian financial crisis, creating the basis for Hyundai Motor Group's modern platform scale.
2000Honda
ASIMO Unveiled
Honda unveiled the ASIMO humanoid robot in 2000.
2015Honda
Takahiro Hachigo becomes CEO
Takahiro Hachigo became CEO of Honda Motor Co. in 2015. Hachigo trimmed excess capacity and refocused Honda on hybrids, motorcycles and its core models, which improved profitability before the EV investment cycle began.
2015Hyundai
Genesis Luxury Brand
Hyundai launched Genesis as a standalone luxury brand, supporting premiumization and higher-margin global growth.
2020Hyundai
E-GMP EV Platform
Hyundai introduced its dedicated E-GMP electric-vehicle platform, giving models such as Ioniq 5 and Ioniq 6 fast-charging and packaging advantages.
2021Honda
Toshihiro Mibe Becomes CEO
Mibe becomes CEO as Honda increases focus on electrification, software, and new mobility.
2021Hyundai
Boston Dynamics Acquisition
Hyundai Motor Group acquired a controlling stake in Boston Dynamics, adding robotics to its long-term mobility and automation strategy.
2025Hyundai
Jose Munoz Becomes CEO
Jose Munoz, previously Hyundai's global COO and head of its North American business, became President and CEO effective January 1, 2025, succeeding Jaehoon Chang. He is the first non-Korean to lead the company.
2025Hyundai
Record Revenue, Tariff-Hit Profit
Hyundai reported FY2025 revenue of ~$132 billion (KRW 186.25 trillion), up 6.3%, while operating profit fell 19.5% to ~$8.14 billion (KRW 11.47 trillion) and net profit fell 21.7% to ~$7.36 billion (KRW 10.36 trillion), largely due to U.S. tariffs.
2025Hyundai
Georgia Battery Plant Raid
In September 2025, U.S. immigration agents detained hundreds of workers, many of them Korean, at the Hyundai-LG Energy Solution battery plant under construction in Georgia, delaying its opening by months.
2026Honda
FY2026 Loss and EV Reset
Honda reports ~$146 billion (JPY 21.797 trillion) in sales revenue and a ~$2.84 billion (JPY 423.9 billion) loss attributable to owners after EV write-downs, then posts a record ~$3.56 billion (JPY 530.7 billion) Q1 FY2027 operating profit in August.
2026Hyundai
Full Ownership of Boston Dynamics
In July 2026 Hyundai Motor Group moved to buy SoftBank's remaining stake in Boston Dynamics, a deal reported at about $325 million, making the robotics company wholly owned.
2026Hyundai
2026 CEO Investor Day
At its August 2026 CEO Investor Day, Hyundai reaffirmed a 2030 target of 5.55 million global sales and detailed its $26 billion U.S. investment plan through 2028.
Acquisitions
Questions about Honda vs Hyundai
Who is the CEO of Honda Motor Co., Ltd. and Hyundai Motor Company?
Honda Motor Co., Ltd. is led by Toshihiro Mibe and Hyundai Motor Company is led by Jose Munoz. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Honda Motor Co., Ltd. founded vs Hyundai Motor Company?
Honda Motor Co., Ltd. was founded in 1948 — 19 years before Hyundai Motor Company, which was founded in 1967. Honda Motor Co., Ltd.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Hyundai Motor Company.
How many employees does Honda Motor Co., Ltd. have compared to Hyundai Motor Company?
Honda Motor Co., Ltd. employs approximately 195,109 people, while Hyundai Motor Company employs approximately 123,000. Honda Motor Co., Ltd. has the larger workforce at 195,109 employees, compared to Hyundai Motor Company's 123,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Honda Motor Co., Ltd. and Hyundai Motor Company headquartered?
Honda Motor Co., Ltd. is headquartered in Japan and Hyundai Motor Company is headquartered in South Korea. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Honda Motor Co., Ltd. and Hyundai Motor Company?
Honda Motor Co., Ltd. was founded by Soichiro Honda, Takeo Fujisawa. Hyundai Motor Company was founded by Chung Ju-yung.
Which company has a longer operating history — Honda Motor Co., Ltd. or Hyundai Motor Company?
Honda Motor Co., Ltd. has been operating for approximately 78 years, making it the more established of the two companies. Hyundai Motor Company has been in operation for around 59 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Honda vs Hyundai overview