General Motors vs IBM: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: General Motors and IBM side by side

1. 1908General Motors

   General Motors Founded

   William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.

2. 1909General Motors

   Cadillac and Oldsmobile Acquired

   GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.

3. 1911IBM

   Computing-Tabulating-Recording Company Founded

   Charles Ranlett Flint merged the Tabulating Machine Company, International Time Recording Company, Computing Scale Company, and Bundy Manufacturing Company to form CTR - the company that would become IBM.

4. 1923General Motors

   Alfred Sloan Becomes President

   Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.

5. 1924IBM

   Renamed to International Business Machines

   Under Thomas J. Watson Sr. CTR was renamed International Business Machines Corporation (IBM), reflecting the company's growing international presence and ambition beyond tabulating machines.

6. 1931General Motors

   GM Surpasses Ford as World's Largest Automaker

   General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.

7. 1952IBM

   IBM 701 - First Commercial Computer

   IBM launched the 701, its first commercially available electronic computer, marking the company's decisive entry into the electronic computing era and beginning its dominance of the mainframe market.

8. 1964IBM

   System/360 Launch

   IBM launched the System/360, a compatible family of computers spanning all price points. The $5 billion investment was the largest privately funded project at the time and established the mainframe industry standard for decades.

9. 1981IBM

   IBM Personal Computer Launch

   IBM introduced the IBM PC, which standardized personal computing architecture and created the PC industry. The open architecture decision inadvertently created the Wintel duopoly that would ultimately commoditize IBM's own PC business.

10. 1984General Motors

    Saturn Corporation Founded

    GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.

11. 1993IBM

    Lou Gerstner Arrives - Turnaround Begins

    Louis V. Gerstner Jr. Became CEO as IBM posted $8 billion in losses. His decision to keep IBM intact rather than break it up, and to pivot toward services, saved the company and redefined its business model for the next two decades.

12. 1996General Motors

    OnStar Connected Vehicle Service Launched

    GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.

13. 1997IBM

    Deep Blue Defeats Kasparov

    IBM's Deep Blue supercomputer defeated world chess champion Garry Kasparov, becoming the first computer to beat a reigning world champion in a full match and establishing IBM's brand in artificial intelligence.

14. 2009General Motors

    Chapter 11 Bankruptcy and Government Bailout

    General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.

15. 2010General Motors

    IPO Return to Public Markets

    General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.

16. 2014General Motors

    Mary Barra Becomes CEO

    Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.

17. 2016General Motors

    Cruise Automation Acquired

    GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.

18. 2019IBM

    Red Hat Acquisition Closes

    IBM completed the $34 billion acquisition of Red Hat, the largest software acquisition in history at the time. The deal anchored IBM's hybrid cloud strategy and provided the OpenShift platform as the foundation for enterprise Kubernetes.

19. 2021General Motors

    Ultium Platform and EV Commitment Announced

    GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.

20. 2021IBM

    Kyndryl Spinoff

    IBM spun off its managed infrastructure services business as Kyndryl Holdings, removing approximately $19 billion in low-margin revenue to focus the remaining company on higher-margin software and consulting.

21. 2023IBM

    Watsonx Platform Launch

    IBM launched watsonx, its enterprise AI and data platform combining foundation models (Granite), data management (watsonx.data), and AI governance (watsonx.governance). The platform represents IBM's AI strategy for the generative AI era.

22. 2024General Motors

    Cruise Robotaxi Program Ended

    Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.

23. 2025General Motors

    EV Capacity Cut and $7.6 Billion in EV Charges

    After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.

24. 2026General Motors

    Guidance Raised as North America Margins Recover

    GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.

25. 2026IBM

    Confluent Acquisition Closes

    IBM completed its roughly $11 billion acquisition of Confluent, adding real-time data streaming used by more than 6,500 enterprises to its AI and hybrid cloud software.

Acquisitions

Questions about General Motors vs IBM