General Motors vs Hitachi: Founders, CEOs and History
General Motors was founded in 1908 by William C. Durant and is led by Mary Barra. Hitachi was founded in 1910 by Namihei Odaira and is led by Toshiaki Tokunaga.
Company facts
General Motors
- Founded
- 1908
- Headquarters
- Detroit, Michigan
- Current CEO
- Mary Barra
- Employees
- 155,000
Hitachi
- Founded
- 1910
- Headquarters
- Tokyo, Japan
- Current CEO
- Toshiaki Tokunaga
- Employees
- 287,901
Founders
General Motors
William C. Durant
General Motors possesses one of the most chaotic, and consequential founding stories in American business history, built entirely through the aggressive, acquisitions of a single, effective, flawed visionary.
Hitachi
Namihei Odaira
Hitachi possesses a historic, foundational founding story, rooted in the industrialization of early 20th-century Japan and driven by a nationalist obsession with technological independence.
CEOs and their tenures
General Motors
- Alfred P. Sloan1923–1956
Former President, CEO, and Chairman
Sloan is arguably the most influential corporate executive of the twentieth century.
Source - Rick Wagoner2000–2009
Former Chairman and CEO
Wagoner's tenure ended in historic disaster, culminating in the 2009 government-managed bankruptcy and his forced resignation by the Obama administration.
Source - Mary Barra2014–present
Chair and Chief Executive Officer
Under Barra, GM has focused on profitability over global volume, regained the top U.S. sales spot, and returned large amounts of cash to shareholders through buybacks.
Source - Paul Jacobson2020–present
Executive Vice President and Chief Financial Officer
Has emphasized cash generation, inventory and incentive discipline, and returning North America margins to the 8-10% range.
Source - Mark Reuss2020–present
President
Longtime GM product and engineering executive who previously led global product development.
Source - Sterling Anderson2025–present
Executive Vice President and Chief Product Officer
Leads GM's in-house autonomous-driving effort after the end of Cruise robotaxi funding.
Source
Hitachi
- Toshiaki Higashihara2016–2022
Former President and Chief Executive Officer
Shifted Hitachi from a sprawling conglomerate toward infrastructure and digital businesses.
Source - Keiji Kojima2022–2025
Executive Chairman (CEO 2022-2025)
Finished much of the portfolio cleanup and handed over a more focused group to Tokunaga.
Source - Toshiaki Tokunaga2025–present
President and Chief Executive Officer
Brings an energy and rail background to the top job as Hitachi Energy and Hitachi Rail drive more of the group's growth.
Source
Timeline: General Motors and Hitachi side by side
1908General Motors
General Motors Founded
William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.
1909General Motors
Cadillac and Oldsmobile Acquired
GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.
1910Hitachi
Founding and First Induction Motor
Namihei Odaira establishes the machinery repair shop that becomes Hitachi, and develops Japan's first 5-horsepower induction motor, establishing the foundation for the company's dominance in electrical engineering.
1923General Motors
Alfred Sloan Becomes President
Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.
1931General Motors
GM Surpasses Ford as World's Largest Automaker
General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.
1932Hitachi
Expansion into Railway Technology
Hitachi begins manufacturing electric locomotives and rail signaling systems, establishing a deep, institutionalized relationship with the Japanese national railway network that would evolve into the modern Hitachi Rail division.
1959Hitachi
Entry into Computing and Electronics
Hitachi develops its first electronic computer, the HITAC, marking the company's strategic entry into the information technology sector and laying the groundwork for its future digital systems business.
1984General Motors
Saturn Corporation Founded
GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.
1996General Motors
OnStar Connected Vehicle Service Launched
GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.
2009General Motors
Chapter 11 Bankruptcy and Government Bailout
General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.
2010General Motors
IPO Return to Public Markets
General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.
2014General Motors
Mary Barra Becomes CEO
Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.
2016General Motors
Cruise Automation Acquired
GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.
2016Hitachi
Toshiaki Higashihara becomes CEO
Toshiaki Higashihara became CEO of Hitachi in 2016. Shifted Hitachi from a sprawling conglomerate toward infrastructure and digital businesses.
2020Hitachi
Acquisition of ABB's Power Grids Business
Hitachi executes the $11 billion acquisition of ABB's Power Grids business, renaming it Hitachi Energy and instantly establishing the company as the global leader in HVDC transmission and grid infrastructure.
2021General Motors
Ultium Platform and EV Commitment Announced
GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.
2021Hitachi
Acquisition of GlobalLogic
The company acquires the global digital engineering firm GlobalLogic for $9.6 billion, instantly establishing Hitachi as a top-tier provider of advanced software and product design services for the automotive and telecommunications sectors.
2022Hitachi
Hitachi Construction Machinery Stake Sale
Hitachi sold a controlling stake in Hitachi Construction Machinery to Itochu and Japan Industrial Partners, part of its exit from cyclical listed subsidiaries.
2024General Motors
Cruise Robotaxi Program Ended
Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.
2024Hitachi
Acquired Thales Ground Transportation Systems
Hitachi acquired Thales Ground Transportation Systems. Hitachi Rail completed its ~$1.88 billion (EUR 1.66 billion) acquisition of Thales's Ground Transportation Systems business, its rail signalling division, expanding Hitachi Rail to 51 countries and shiftin…
2025General Motors
EV Capacity Cut and $7.6 Billion in EV Charges
After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.
2025Hitachi
Toshiaki Tokunaga Becomes CEO
Toshiaki Tokunaga became President and CEO on April 1, 2025, succeeding Keiji Kojima, who became Executive Chairman.
2026General Motors
Guidance Raised as North America Margins Recover
GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.
2026Hitachi
Record Results and Home Appliance Sale
Hitachi reported record FY2025 profit in April 2026 and agreed to sell 80.1% of its home appliance business to Nojima for about $737 million (¥110 billion).
Acquisitions
General Motors
- Cruise Automation2016$1B
- Buick Motor Company (Original Acquisition)1908Undisclosed
Hitachi
- Thales Ground Transportation Systems2024Undisclosed
- GlobalLogic2021Undisclosed
- ABB Power Grids2020Undisclosed
Questions about General Motors vs Hitachi
Who is the CEO of General Motors Company and Hitachi, Ltd.?
General Motors Company is led by Mary Barra and Hitachi, Ltd. is led by Toshiaki Tokunaga. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was General Motors Company founded vs Hitachi, Ltd.?
General Motors Company was founded in 1908 — 2 years before Hitachi, Ltd., which was founded in 1910. General Motors Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Hitachi, Ltd..
How many employees does General Motors Company have compared to Hitachi, Ltd.?
General Motors Company employs approximately 155,000 people, while Hitachi, Ltd. employs approximately 287,901. Hitachi, Ltd. has the larger workforce at 287,901 employees, compared to General Motors Company's 155,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are General Motors Company and Hitachi, Ltd. headquartered?
General Motors Company is headquartered in United States and Hitachi, Ltd. is headquartered in Japan. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded General Motors Company and Hitachi, Ltd.?
General Motors Company was founded by William C. Durant. Hitachi, Ltd. was founded by Namihei Odaira.
Which company has a longer operating history — General Motors Company or Hitachi, Ltd.?
General Motors Company has been operating for approximately 118 years, making it the more established of the two companies. Hitachi, Ltd. has been in operation for around 116 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the General Motors vs Hitachi overview