Figma vs Webflow: Revenue, Profit and Business Model
Figma reported $1.1B of revenue in FY2025 and a net loss of $1.3B. Webflow does not publish annual revenue.
Latest financial snapshot
Financial summary
Figma
Figma has reported as a public company since its July 2025 NYSE listing. Revenue grew 41% to US$1.06 billion in 2025, and the company generated US$242.7 million of free cash flow, but posted a GAAP net loss of US$1.25 billion, mainly from US$1.36 billion of stock-based compensation tied to the IPO. Growth then accelerated in 2026: Q1 revenue was US$333.4 million and Q2 revenue was US$370.1 million, up 48% year over year, with an 84% GAAP gross margin, a GAAP net loss of US$112.2 million, non-GAAP operating income of US$36.1 million and US$1.7 billion of cash and marketable securities at June 30, 2026. Before the IPO, the 2023 collapse of Adobe's US$20 billion takeover left Figma with a US$1.0 billion termination fee.
Webflow
Webflow is private and does not report revenue or profit. It raised $1.5 million in seed funding in 2014 from investors including Khosla Ventures and Tim Draper, a $72 million Series A led by Accel in 2019, a $140 million Series B at a $2.1 billion valuation in January 2021, and a $120 million Series C at a $4 billion valuation in March 2022, bringing total funding above $330 million. At the time of the Series C, Forbes reported the company was nearing $100 million in annual recurring revenue with more than 200,000 customers. No newer funding round or valuation has been announced.
Revenue and profit by year
Figma
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $1.1B | -$1.3B | -118.4% | +41.0% | Source |
| FY2024 | $749M | -$732.1M | -97.7% | +48.4% | Source |
| FY2023 | $504.9M | $737.8M | 146.1% | — | Source |
Webflow
Webflow does not publish annual revenue. What is known about its finances is in the summary above.
Full Webflow financialsWhere the revenue comes from
Figma
- Figma Design & Enterprise Subscriptions
Not disclosed
Monthly and annual per-editor subscriptions across Professional, Organization, and Enterprise tiers for core UI/UX design. Figma reports total revenue (US$1.06 billion in 2025) but not a split by product.
- Dev Mode Developer Seat Licenses
Not disclosed
Dedicated paid seats for software engineers to inspect design tokens, export CSS/Swift/Kotlin code, and integrate with developer tools.
- FigJam & Figma Slides Collaborative Tiers
Not disclosed
Cross-functional subscriptions for company-wide whiteboarding, diagramming, and interactive enterprise presentations.
Webflow
- Site plans
Not disclosed
Per-site subscriptions covering hosting, CMS capacity and traffic.
- Workspace plans
Not disclosed
Per-seat subscriptions for designing and collaborating on sites.
- Enterprise contracts and add-ons
Not disclosed
Custom enterprise agreements plus add-ons such as Localization and optimization tools.
Business model and strategy
Figma
How it makes money
Figma sells per-seat subscriptions on a freemium, product-led model. Individuals can start free, and teams upgrade to Professional, Organization or Enterprise plans for shared libraries, admin controls, SSO and security features. Seats are priced by role (full, dev and collab seats), so engineers using Dev Mode and colleagues using FigJam or Slides can be billed separately from designers.
Growth strategy
Having dominated 'UI/UX Design', Figma's large growth strategy is aggressively expanding 'to the left' and 'to the right' of the design process, and heavily integrating Artificial Intelligence. 'To the left', they are pushing FigJam to capture the messy, early brainstorming phase of a project.
Competitive advantage
Figma's absolute competitive advantage is its large, proprietary 'multiplayer' web technology and its deeply entrenched community network effect. Building a large, highly complex, graphics-heavy design tool that runs perfectly inside a web browser without crashing is a highly difficult engineering feat (they spent years building it using WebGL).
Webflow
How it makes money
Webflow earns subscription revenue. Customers pay for Workspace plans, priced per seat, to design and collaborate on sites, and for Site plans, priced per site, that cover hosting, CMS capacity and traffic. Larger organizations buy Enterprise contracts with custom pricing, security controls and support.
Growth strategy
Webflow is moving upmarket and toward marketing teams rather than only individual designers. Its acquisitions follow that path: Intellimize (April 2024) for AI personalization and testing, GreenSock (October 2024) for web animation, and Vidoso.ai (March 2026) for brand-aligned AI image and video assets.
Competitive advantage
Webflow's editor maps directly to real web layout concepts (boxes, flexbox, grid, classes), so the sites it produces are standard code that professional designers can control in detail. That has built a large base of freelancers and agencies who bring client sites onto the platform. Hosting, CMS, localization and, since the 2024 GreenSock deal, the GSAP animation library are bundled in one product.
Questions about Figma vs Webflow
Which company has higher revenue — Figma, Inc. or Webflow, Inc.?
Figma, Inc. reported $1.1B (FY2025). A verified revenue figure for Webflow, Inc. was not available at the time of this comparison.
What is the market cap of Figma, Inc. vs Webflow, Inc.?
Figma, Inc. has a market capitalisation of $11.0B. A public market cap figure for Webflow, Inc. was not available (it may be privately held).
Which is more financially efficient — Figma, Inc. or Webflow, Inc.?
Figma, Inc. generates $560k / employee in revenue per employee. A comparable figure for Webflow, Inc. requires matching employee and revenue data from the same reporting period.
How do Figma, Inc. and Webflow, Inc. make money?
Figma, Inc. and Webflow, Inc. generate revenue in fundamentally different ways. Figma, Inc.: Figma sells per-seat subscriptions on a freemium, product-led model. Webflow, Inc.: Webflow earns subscription revenue.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Figma vs Webflow overview