Ferrari vs Pagani: Revenue, Profit and Business Model
Ferrari reported ~$8.1B of revenue in FY2025 and ~$1.8B of net income. Pagani reported ~$204.8M of revenue in FY2025 and ~$54.5M of net income.
Latest financial snapshot
Financial summary
Ferrari
Ferrari grew net revenues from ~$3.5 billion (€3.1 billion) in 2016 to ~$8.08 billion (€7.15 billion) in 2025 while shipments rose only from about 8,000 to 13,640 cars. In 2025 revenue rose 7% (8% at constant currency), EBIT margin improved 120 basis points to 29.5%, adjusted EBITDA reached ~$3.13 billion (€2.77 billion) (38.8% margin) and industrial free cash flow exceeded ~$1.69 billion (€1.5 billion). In Q2 2026 net revenues rose 8.4% to ~$2.19 billion (€1.94 billion), EBITDA hit ~$853 million (€755 million) (39.0% margin) and EBIT ~$684 million (€605 million) (31.2%), and management raised 2026 guidance to roughly $8.59 billion (€7.6 billion) of revenue and adjusted EBITDA of at least ~$3.36 billion (€2.97 billion).
Pagani
Pagani does not publish an investor report, but its statutory accounts are filed with the Italian business register. Turnover rose from about $170 million (€150.4 million) in 2023 to ~$183 million (€161.6 million) in 2024 and ~$205 million (€181.3 million) in 2025, while net profit grew from ~$46.3 million (€41.0 million) in 2024 to ~$54.6 million (€48.3 million) in 2025, a net margin of roughly 27%. Revenue depends on a small number of very high-priced cars and special commissions, so annual results move with delivery timing of models such as the Utopia and Utopia Roadster.
Revenue and profit by year
Ferrari
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$8.1B | ~$1.8B | 22.3% | +7.0% | Source |
| FY2024 | ~$7.5B | ~$1.7B | 22.8% | +11.8% | Source |
| FY2023 | ~$6.7B | ~$1.4B | 21.0% | +17.2% | Source |
| FY2022 | ~$5.8B | ~$1.1B | 18.3% | +19.3% | Source |
| FY2021 | ~$4.8B | ~$938.8M | 19.5% | +23.4% | Source |
| FY2020 | ~$3.9B | ~$686.8M | 17.6% | -8.1% | Source |
| FY2019 | ~$4.3B | ~$786.3M | 18.5% | +10.1% | Source |
| FY2018 | ~$3.9B | ~$886.7M | 22.9% | +0.1% | Source |
| FY2017 | ~$3.9B | ~$605M | 15.7% | +10.0% | Source |
| FY2016 | ~$3.5B | ~$450.6M | 12.8% | — | Source |
Pagani
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$204.8M | ~$54.5M | 26.6% | +12.2% | Source |
| FY2024 | ~$182.6M | ~$46.4M | 25.4% | +7.4% | Source |
| FY2023 | ~$170M | — | 0.0% | — | Source |
Where the revenue comes from
Ferrari
No segment breakdown is published.
Pagani
- Handcrafted Hypercar Sales (Utopia & Utopia Roadster)
Not disclosed
Direct vehicle sales of bespoke twin-turbo V12 hypercars built to customer specification.
- Pagani Arte Coachbuilding & Special Commissions
Not disclosed
Ultra-exclusive one-off commissions (Codalunga, Imola) retailing at ~$5.65M (€5M)-~$8.47M (€7.5M)+ each.
- Pagani Rinascimento & Certified Restorations
Not disclosed
Factory restorations, aerodynamic upgrades, and heritage authentication services.
- Pagani Arte Licensing
Not disclosed
Brand licensing for real estate and design projects such as Pagani Residences Miami.
Business model and strategy
Ferrari
How it makes money
Ferrari earns most of its money selling cars and spare parts (about 85% of 2025 net revenues), with the rest coming from sponsorship, commercial and brand income (Formula 1 sponsorships, F1 prize money, lifestyle and licensing) plus a small engines line.
Growth strategy
Ferrari's strategy is 'multi-energy': it sells combustion, plug-in hybrid and now fully electric cars side by side, built in-house at the e-building in Maranello that opened in June 2024. Growth comes from mix (hypercars such as the F80, the Purosangue and special series), personalization, sponsorship and lifestyle income, rather than from big volume increases.
Competitive advantage
Ferrari's absolute, unassailable competitive advantage is its large, mythological brand equity, completely tied to its history in Formula 1 racing. Since 1947, Ferrari has competed in almost every single Formula 1 race. The 'Prancing Horse' logo possesses a deep, emotional, almost religious significance for automotive enthusiasts globally.
Pagani
How it makes money
Pagani sells a small number of hand-built hypercars each year through a limited network of authorised dealers and direct factory relationships. Revenue comes mainly from new-car sales and limited series, supplemented by one-off commissions, personalisation, servicing, factory restoration (Pagani Rinascimento) and brand licensing through Pagani Arte.
Growth strategy
Pagani grows by raising value per car rather than volume: bespoke specification, limited series, one-off commissions and factory restoration through Pagani Rinascimento. It has kept a combustion V12 in the Utopia, with an optional 7-speed manual, while competitors such as Rimac move to electric or hybrid powertrains.
Competitive advantage
Pagani's edge is its composite know-how, from carbon fiber to its patented Carbo-Titanium and Carbo-Triax materials, combined with detailed hand finishing such as machined aluminium switchgear and logo-etched titanium bolts. Buying V12 engines from Mercedes-AMG lets Pagani avoid the cost of developing its own engines and focus spending on chassis, aerodynamics and design.
Questions about Ferrari vs Pagani
Which company has higher revenue — Ferrari N.V. or Pagani Automobili?
Ferrari N.V. reported ~$8.1B (FY2025), while Pagani Automobili reported ~$204.8M (FY2025). By last reported revenue, Ferrari N.V. is the larger business, with Pagani Automobili reporting a smaller revenue base.
Which is more financially efficient — Ferrari N.V. or Pagani Automobili?
Pagani Automobili generates $803k / employee in revenue per employee. A comparable figure for Ferrari N.V. requires matching employee and revenue data from the same reporting period.
How do Ferrari N.V. and Pagani Automobili make money?
Ferrari N.V. and Pagani Automobili generate revenue in fundamentally different ways. Ferrari N.V.: Ferrari earns most of its money selling cars and spare parts (about 85% of 2025 net revenues), with the rest coming from sponsorship, commercial and brand income (Formula 1 sponsorships, F1 prize money, lifestyle and licensing) plus a small engines line. Pagani Automobili: Pagani sells a small number of hand-built hypercars each year through a limited network of authorised dealers and direct factory relationships.
Is Ferrari N.V. bigger than Pagani Automobili?
By last reported revenue, Ferrari N.V. (~$8.1B (FY2025)) is the larger company compared to Pagani Automobili (~$204.8M (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Ferrari vs Pagani overview