Burlington vs General Motors: Founders, CEOs and History
Burlington was founded in 1972 by Monroe Milstein and is led by Michael O'Sullivan. General Motors was founded in 1908 by William C. Durant and is led by Mary Barra.
Company facts
Burlington
- Founded
- 1972
- Headquarters
- Burlington, New Jersey
- Current CEO
- Michael O'Sullivan
- Employees
- 83,309
General Motors
- Founded
- 1908
- Headquarters
- Detroit, Michigan
- Current CEO
- Mary Barra
- Employees
- 155,000
Founders
Burlington
Monroe Milstein
Monroe G. Milstein grew up in his family's wholesale outerwear business in New York.
General Motors
William C. Durant
General Motors possesses one of the most chaotic, and consequential founding stories in American business history, built entirely through the aggressive, acquisitions of a single, effective, flawed visionary.
CEOs and their tenures
Burlington
- Monroe Milstein1972–2006
Founder and Chief Executive Officer
Milstein opened the first Burlington Coat Factory in Burlington, New Jersey, in 1972, broadened it from discount coats into year-round family apparel, shoes, baby and home goods, and took it public in 1983.
Source - Mark Nesci2006–2008
Chief Executive Officer
A 37-year Burlington veteran, Nesci became CEO in 2006 after Bain Capital took the company private for about $2.06 billion. He retired in December 2008, remaining an equity investor and senior adviser to the board.
Source - Tom Kingsbury2008–2019
President and Chief Executive Officer
A former Kohl's senior executive, Kingsbury was hired by Bain Capital in December 2008 to revamp buying, inventory management and the supply chain.
Source - Michael O'Sullivan2019–present
Chief Executive Officer
O'Sullivan joined from Ross Stores, where he spent 16 years and finished as president and COO, and became CEO around September 16, 2019.
Source
General Motors
- Alfred P. Sloan1923–1956
Former President, CEO, and Chairman
Sloan is arguably the most influential corporate executive of the twentieth century.
Source - Rick Wagoner2000–2009
Former Chairman and CEO
Wagoner's tenure ended in historic disaster, culminating in the 2009 government-managed bankruptcy and his forced resignation by the Obama administration.
Source - Mary Barra2014–present
Chair and Chief Executive Officer
Under Barra, GM has focused on profitability over global volume, regained the top U.S. sales spot, and returned large amounts of cash to shareholders through buybacks.
Source - Paul Jacobson2020–present
Executive Vice President and Chief Financial Officer
Has emphasized cash generation, inventory and incentive discipline, and returning North America margins to the 8-10% range.
Source - Mark Reuss2020–present
President
Longtime GM product and engineering executive who previously led global product development.
Source - Sterling Anderson2025–present
Executive Vice President and Chief Product Officer
Leads GM's in-house autonomous-driving effort after the end of Cruise robotaxi funding.
Source
Timeline: Burlington and General Motors side by side
1908General Motors
General Motors Founded
William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.
1909General Motors
Cadillac and Oldsmobile Acquired
GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.
1923General Motors
Alfred Sloan Becomes President
Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.
1931General Motors
GM Surpasses Ford as World's Largest Automaker
General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.
1972Burlington
Burlington Coat Factory opens
Monroe Milstein bought a coat outlet in a former factory building in Burlington, New Jersey, and sold brand-name coats at discount prices, the start of Burlington Coat Factory.
1983Burlington
First public offering
Burlington Coat Factory Warehouse Corporation went public for the first time, funding expansion from a regional discounter into a national chain with year-round apparel, shoes, baby and home departments.
1984General Motors
Saturn Corporation Founded
GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.
1989Burlington
Cohoes Specialty Stores acquired
Burlington bought the Cohoes Specialty Stores off-price chain from upstate New York, including a 50 percent stake in the Cohoes Commons building; a few stores still traded as Cohoes Fashions decades later.
1996General Motors
OnStar Connected Vehicle Service Launched
GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.
2006Burlington
Bain Capital takes Burlington private
Bain Capital acquired Burlington Coat Factory for about $2.06 billion, ending 34 years of Milstein family control. Long-time executive Mark Nesci became chief executive.
2008Burlington
Tom Kingsbury named CEO
Former Kohl's executive Thomas Kingsbury became president and CEO in December 2008, succeeding Mark Nesci, and began overhauling buying, inventory management and the supply chain.
2009General Motors
Chapter 11 Bankruptcy and Government Bailout
General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.
2010General Motors
IPO Return to Public Markets
General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.
2013Burlington
Return to the stock market
Burlington Stores priced its IPO on October 2, 2013, selling 13.3 million shares at $17 each for about $226 million, and listed under the ticker BURL.
2014General Motors
Mary Barra Becomes CEO
Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.
2016General Motors
Cruise Automation Acquired
GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.
2019Burlington
Michael O'Sullivan becomes CEO
Former Ross Stores president and COO Michael O'Sullivan succeeded Tom Kingsbury as CEO around September 16, 2019, and later launched the Burlington 2.0 plan of leaner inventories and smaller stores.
2020Burlington
Online sales end and stores close for the pandemic
On March 5, 2020, Burlington said it would shut its e-commerce business. Days later pandemic lockdowns closed its stores, and fiscal 2020 revenue fell to $5.76 billion with a $216.5 million net loss.
2021General Motors
Ultium Platform and EV Commitment Announced
GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.
2023Burlington
Bed Bath & Beyond leases
Burlington won 44 Bed Bath & Beyond leases for $12 million at the June 2023 bankruptcy auction, the largest share of the 109 sold, and later reported 62 former Bed Bath & Beyond leases in total.
2024General Motors
Cruise Robotaxi Program Ended
Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.
2025Burlington
Joann leases
After Joann's second bankruptcy, Burlington agreed in April 2025 to take over 45 Joann store leases, many of which became part of its fiscal 2026 opening program.
2025General Motors
EV Capacity Cut and $7.6 Billion in EV Charges
After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.
2026Burlington
Record fiscal 2025 results
Burlington reported fiscal 2025 total revenue of $11.57 billion and net income of $610.2 million, and ended the year on January 31, 2026, with 1,212 stores.
2026Burlington
Tariff refunds put into prices
In the second quarter of fiscal 2026, sales rose 11 percent to $2.998 billion. Burlington received $55 million in tariff refunds and said it would reinvest them in lower prices; the store count reached 1,287.
2026Burlington
Headquarters move to Philadelphia announced
On September 3, 2026, Burlington said it will invest $370 million to move its headquarters from Burlington Township, New Jersey, to Schuylkill Yards in Philadelphia, in phases from late 2028 or early 2029.
2026General Motors
Guidance Raised as North America Margins Recover
GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.
Acquisitions
Burlington
- Joann store leases2025Undisclosed
- Bed Bath & Beyond store leases2023$12M
- Burlington Coat Factory (taken private by Bain Capital)2006$2.1B
- Cohoes Specialty Stores (Cohoes Fashions)1989Undisclosed
General Motors
- Cruise Automation2016$1B
- Buick Motor Company (Original Acquisition)1908Undisclosed
Questions about Burlington vs General Motors
Who is the CEO of Burlington Stores, Inc. and General Motors Company?
Burlington Stores, Inc. is led by Michael O'Sullivan and General Motors Company is led by Mary Barra. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Burlington Stores, Inc. founded vs General Motors Company?
General Motors Company was founded in 1908 — 64 years before Burlington Stores, Inc., which was founded in 1972. General Motors Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Burlington Stores, Inc..
How many employees does Burlington Stores, Inc. have compared to General Motors Company?
Burlington Stores, Inc. employs approximately 83,309 people, while General Motors Company employs approximately 155,000. General Motors Company has the larger workforce at 155,000 employees, compared to Burlington Stores, Inc.'s 83,309. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Burlington Stores, Inc. and General Motors Company headquartered?
Both Burlington Stores, Inc. and General Motors Company are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Burlington Stores, Inc. and General Motors Company?
Burlington Stores, Inc. was founded by Monroe Milstein. General Motors Company was founded by William C. Durant.
Which company has a longer operating history — Burlington Stores, Inc. or General Motors Company?
General Motors Company has been operating for approximately 118 years, making it the more established of the two companies. Burlington Stores, Inc. has been in operation for around 54 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Burlington vs General Motors overview