Bugatti Rimac vs Lamborghini: Revenue, Profit and Business Model
Bugatti Rimac does not publish annual revenue. Lamborghini reported ~$3.6B of revenue in FY2025 and — of net income.
Latest financial snapshot
Bugatti Rimac
Bugatti Rimac does not publish annual revenue or profit.
Lamborghini
- Latest revenue
- ~$3.6B (FY2025)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- +9.7% a year, FY2023–FY2025
Financial summary
Bugatti Rimac
Bugatti Rimac is privately owned and does not publish consolidated revenue, profit or headcount, so revenue figures quoted for it elsewhere are estimates. The clearest public price signal is Porsche's exit: it received about $1.13 billion (€1 billion) for its 45 percent of Bugatti Rimac and its 20.6 percent of Rimac Group combined, and set aside ~$283 million (€250 million) of that for pension obligations. Bugatti's volumes are public in outline: about 100 cars a year, a record number built in 2025, and more than 1,100 delivered since the Veyron in 2005. At list price the 250-car Tourbillon run adds up to about $1.07 billion (€950 million) before options and taxes.
Lamborghini
Lamborghini went bankrupt in 1978 and changed owners several times before Audi bought it in 1998. Under Volkswagen Group ownership it scaled from a few hundred cars a year to more than 10,000. Revenue reached ~$3.01 billion (EUR 2.66 billion) in 2023, ~$3.49 billion (EUR 3.09 billion) in 2024, and a record ~$3.62 billion (EUR 3.20 billion) in 2025. Operating profit peaked at ~$944 million (EUR 835 million) in 2024 and fell to ~$868 million (EUR 768 million) in 2025 as U.S. tariffs and currency effects cut the return on sales to 24%. In H1 2026, revenue rose 7.4% to ~$1.97 billion (EUR 1.74 billion), but operating profit fell to ~$446 million (EUR 395 million) (22.7% margin) from ~$487 million (EUR 431 million) a year earlier.
Revenue and profit by year
Bugatti Rimac
Bugatti Rimac does not publish annual revenue. What is known about its finances is in the summary above.
Full Bugatti Rimac financialsLamborghini
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$3.6B | — | 0.0% | +3.6% | Source |
| FY2024 | ~$3.5B | — | 0.0% | +16.2% | Source |
| FY2023 | ~$3B | — | 0.0% | — | Source |
Where the revenue comes from
Bugatti Rimac
No segment breakdown is published.
Lamborghini
- Vehicle Sales
Not disclosed
Sales of the Urus SE, Temerario, and Revuelto plug-in hybrids plus limited-edition Few-Off models.
- Ad Personam Personalization
Embedded in vehicle sales
Bespoke colors, materials, trims, stitching, and special configurations that raise transaction value and customer attachment.
- Aftersales, Parts, and Service
Not disclosed
Maintenance, replacement parts, accessories, and dealer-supported service revenue across the installed owner base.
- Merchandise, Licensing, and Experiences
Not disclosed
Brand licensing, apparel, collectibles, driving experiences, events, and lifestyle products that monetize the Lamborghini identity beyond car sales.
Business model and strategy
Bugatti Rimac
How it makes money
Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Mate Rimac said in August 2026 that Bugatti makes about 100 cars a year, and La Manufacture, the Molsheim building opened in July 2026, raises capacity to up to 200 a year.
Growth strategy
Growth comes from the Tourbillon run, deeper personalisation and more capacity rather than a volume model. Bugatti launched Programme Solitaire in August 2025 for two one-off cars a year, starting with the Brouillard coupé, and opened Tourbillon configuration with 23 new exterior colours and 20 leather combinations. La Manufacture roughly doubles what Molsheim can build.
Competitive advantage
Bugatti Rimac combines the Bugatti name, built on the Veyron, the Chiron and more than 1,100 cars delivered since 2005, with Rimac's in-house electric engineering. The Tourbillon pairs a Cosworth-engineered V16 with a battery, e-axles and control units engineered by Rimac Technology, so the hybrid system is not bought from an outside supplier.
Lamborghini
How it makes money
Lamborghini makes money by building a small number of very expensive cars and raising the value of each one. The range has three model lines, all plug-in hybrids since 2025: the Urus SE super SUV (the volume model), the Temerario twin-turbo V8 supercar that replaced the Huracan, and the Revuelto V12 flagship. Ad Personam personalization adds high-margin options;
Growth strategy
Under the Direzione Cor Tauri plan announced in 2021 (more than $1.69 billion (EUR 1.5 billion) of investment), Lamborghini hybridized its whole range: the Revuelto in 2023, then the Urus SE and Temerario in 2024. In February 2026 CEO Stephan Winkelmann said the battery-electric Lanzador had been dropped because demand for electric supercars was 'close to zero'. The Lanzador is now planned as a plug-in hybrid.
Competitive advantage
Lamborghini's edge is a distinct brand identity (wedge design, scissor doors, V12 heritage) combined with access to Audi and Volkswagen Group platforms and technology. The Urus shares its MLB Evo architecture with the Porsche Cayenne and Audi Q8, which lets Lamborghini spend its own engineering budget on powertrains, carbon-fiber structures, and design.
Questions about Bugatti Rimac vs Lamborghini
Which company has higher revenue — Bugatti Rimac or Automobili Lamborghini S.p.A.?
Automobili Lamborghini S.p.A. reported ~$3.6B (FY2025). A verified revenue figure for Bugatti Rimac was not available at the time of this comparison.
How do Bugatti Rimac and Automobili Lamborghini S.p.A. make money?
Bugatti Rimac and Automobili Lamborghini S.p.A. generate revenue in fundamentally different ways. Bugatti Rimac: Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Automobili Lamborghini S.p.A.: Lamborghini makes money by building a small number of very expensive cars and raising the value of each one.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Bugatti Rimac vs Lamborghini overview