BMW vs Cloudflare: Founders, CEOs and History
BMW was founded in 1916 by Karl Rapp, Gustav Otto and is led by Milan Nedeljković. Cloudflare was founded in 2009 by Matthew Prince, Michelle Zatlyn, Lee Holloway and is led by Matthew Prince.
Company facts
BMW
- Founded
- 1916
- Headquarters
- Munich, Germany
- Current CEO
- Milan Nedeljković
- Employees
- 154,540
Cloudflare
- Founded
- 2009
- Headquarters
- San Francisco, California
- Current CEO
- Matthew Prince
- Employees
- 5,156
Founders
BMW
Karl Rapp
Bayerische Motoren Werke (BMW) traces its foundational roots not to automobiles, but to the skies above Germany during the First World War.
Gustav Otto
Gustav Otto's importance lies in the aviation world that made BMW possible. He founded an aircraft manufacturing company before BMW became associated with motorcycles or cars, and his operations formed part of the Bavarian industrial environment from which BMW…
Cloudflare
Matthew Prince
Matthew Prince is Cloudflare's co-founder, CEO, and board chair. In 2004 he and Lee Holloway built Project Honey Pot, which let website owners track spammers harvesting email addresses but could not stop them.
Michelle Zatlyn
Michelle Zatlyn is Cloudflare's co-founder, President, and Chief Operating Officer, and a member of its board. She met Matthew Prince at Harvard Business School, where the two developed the business plan that became Cloudflare in 2009.
Lee Holloway
Lee Holloway co-founded Cloudflare in 2009 and was its first lead engineer and systems architect. He had earlier built Project Honey Pot with Matthew Prince starting in 2004, and he designed much of Cloudflare's early software infrastructure.
CEOs and their tenures
BMW
- Eberhard von Kuenheim1970–1993
Chairman of the Board of Management (CEO)
BMW's longest-serving chief executive turned a mainly German carmaker into an international premium brand, launching the 3 Series (1975) and 7 Series (1977) and completing the 'Four Cylinder' headquarters tower in Munich.
Source - Norbert Reithofer2006–2015
Chairman of the Board of Management (CEO)
Serving as CEO from 2006 to 2015, he maintained BMW's status as the world's best-selling premium automaker and spearheaded the company's early, massive investments in electrification.
Source - Harald Krüger2015–2019
Chairman of the Board of Management (CEO)
Krüger led BMW from May 2015 to August 2019, a period that included the launch of the X7 and the preparation of flexible vehicle architectures.
Source - Oliver Zipse2019–2026
Chairman of the Board of Management (CEO)
Zipse joined BMW in 1991 and led the group from 16 August 2019 to 13 May 2026, concluding 35 years with the company.
Source - Milan Nedeljković2026–present
Chairman of the Board of Management (CEO)
Took over from Oliver Zipse on 14 May 2026 after a career that began as a BMW trainee in 1993 and included senior roles at Plant Oxford, managing director of Plants Leipzig and Munich, senior vice president Corporate Quality and, from 2019, board member for Pr…
Source
Cloudflare
- Matthew Prince2009–present
Co-Founder, Chief Executive Officer, and Chair
Co-founded Cloudflare in 2009, led it through its September 2019 NYSE IPO, and has grown annual revenue past $2 billion (2025) while expanding from web security into Zero Trust, developer, and AI services.
Source - Michelle Zatlyn2009–present
Co-Founder, President, and Chief Operating Officer
Co-founded Cloudflare in 2009 with Matthew Prince and Lee Holloway and, as President and COO, has led operations and company-building as Cloudflare scaled to more than 5,000 employees.
Source - Thomas Seifert2017–present
Chief Financial Officer
As CFO, he consistently delivered high revenue growth while carefully controlling capital expenditures, allowing Cloudflare to heavily invest in its serverless Edge computing network.
Source
Timeline: BMW and Cloudflare side by side
1916BMW
Official Foundation Date
BMW traces its official foundation date to 7 March 1916 through Bayerische Flugzeug-Werke AG. The origin matters because the business began in aircraft and engine manufacturing before it ever sold cars.
1923BMW
BMW R 32 Motorcycle Launch
The R 32 gave BMW its first branded motorcycle and a recognizable engineering signature around the boxer engine and shaft drive. It turned aircraft-engine know-how into a consumer product after aviation restrictions changed the company's market.
1928BMW
Entry Into Automobiles Through Eisenach
BMW became an automobile manufacturer by purchasing Fahrzeugfabrik Eisenach. The deal gave the company an existing carmaking base and moved it beyond engines and motorcycles into the larger passenger-car market.
1961BMW
New Class Breakthrough
The BMW 1500 New Class sedan filled a market gap and helped restore BMW as a successful modern carmaker. Its sporty sedan formula became a foundation for the later performance-premium identity.
1994BMW
Rover Group Acquisition
BMW bought Rover Group to broaden its model range, but the integration did not meet expectations and most of Rover was sold in 2000. The episode mattered because it pushed BMW back toward disciplined premium positioning while MINI remained inside the group.
1998BMW
Rolls-Royce Motor Cars Rights Acquired
BMW obtained the Rolls-Royce Motor Cars brand and naming rights in 1998 and took full responsibility for the marque from 2003. The deal expanded the group upward into ultra-luxury without forcing the BMW badge to carry that role.
2009Cloudflare
Cloudflare Founded
Matthew Prince, Michelle Zatlyn, and Lee Holloway founded Cloudflare, building on the Project Honey Pot spam-tracking project.
2010Cloudflare
TechCrunch Disrupt Launch
Cloudflare launched publicly at TechCrunch Disrupt in San Francisco in September 2010, offering free website protection and acceleration.
2011BMW
BMW i Sub-Brand Announced
BMW announced the BMW i sub-brand with the i3 and i8 planned as its first models. The program gave the group an early platform for electric mobility, lightweight materials, and sustainability-focused manufacturing ideas.
2014Cloudflare
Universal SSL and Project Galileo
Cloudflare gave free SSL certificates to all customers with Universal SSL and launched Project Galileo to protect at-risk nonprofits and journalists for free.
2017Cloudflare
Cloudflare Workers Announced
Cloudflare introduced Workers, a serverless platform built on V8 isolates that lets developers run code across its network.
2019BMW
Oliver Zipse Became Chairman
Oliver Zipse became Chairman of the Board of Management on 16 August 2019 and served until 13 May 2026. His tenure was defined by the technology-open strategy, the Neue Klasse programme and flexible production across powertrains.
2019Cloudflare
NYSE IPO
Cloudflare completed its IPO on the New York Stock Exchange under the ticker NET in September 2019 at $15 per share, raising about $525 million.
2020Cloudflare
Cloudflare One Launched
Cloudflare bundled its Zero Trust access, secure web gateway, and network services into Cloudflare One, its SASE platform.
2022Cloudflare
Area 1 Security and R2 General Availability
Cloudflare acquired email security company Area 1 Security for about $162 million and made R2 zero-egress object storage generally available.
2023BMW
~$176B (EUR 155.498B) Revenue Year
BMW Group revenue reached ~$176B (EUR 155.498B) in 2023, the highest annual revenue in the recent report period shown here. That peak set a demanding comparison base for the weaker 2024 and 2025 revenue years.
2024Cloudflare
Revenue Reaches $1.67 Billion
Cloudflare reported 2024 revenue of $1.67 billion and free cash flow of $166.9 million.
2025BMW
FY2025 Revenue and Deliveries
BMW Group reported ~$151B (EUR 133.453B) in revenue and 2,463,681 automotive deliveries in FY2025. The result showed stable unit scale but weaker revenue and margin conditions, especially as China, tariffs, currency, and EV costs affected the business.
2025BMW
Neue Klasse iX3 World Premiere
The fully electric BMW iX3, the first Neue Klasse model, premiered at the IAA in Munich in September 2025. It is built in Debrecen, Hungary, and European customer deliveries began in March 2026.
2025Cloudflare
Revenue Passes $2 Billion
Cloudflare reported 2025 revenue of $2.17 billion (+29.8%) and closed its largest contract ever, averaging $42.5 million per year in ACV.
2026BMW
Capital Market Day Reset Plan
On 30 September 2026 BMW set a 3-5% automotive EBIT margin target for 2028 and 8-10% by the start of the next decade, alongside fewer variants, a first BMW ALPINA model in 2027 and a compact Neue Klasse EV for Europe in 2028.
2026BMW
Profit Warning on China Downturn
On 16 June 2026 BMW cut its 2026 automotive EBIT margin guidance to 1-3% from 4-6%. Q2 automotive margin came in at 2.3% and China deliveries fell 30.2% in the quarter.
2026BMW
Milan Nedeljković Became CEO
Milan Nedeljković succeeded Oliver Zipse as Chairman of the Board of Management on 14 May 2026, the day after the 106th Annual General Meeting, which also approved converting all preferred shares into ordinary shares.
2026Cloudflare
VoidZero Acquisition and Growth Acceleration
Cloudflare acquired VoidZero, the company behind the Vite JavaScript tooling ecosystem, in June 2026 and reported Q2 2026 revenue growth of 36%.
Acquisitions
BMW
- ALPINA brand2022Undisclosed
- Rolls-Royce Motor Cars1998$66M
- Rover Group1994$1.2B
- Mini brand1994Undisclosed
Cloudflare
- Human Native2026Undisclosed
- Astro Technology Company2026Undisclosed
- VoidZero2026Undisclosed
- Replicate2025Undisclosed
- Nefeli Networks2024Undisclosed
- Baselime2024Undisclosed
Questions about BMW vs Cloudflare
Who is the CEO of Bayerische Motoren Werke AG and Cloudflare, Inc.?
Bayerische Motoren Werke AG is led by Milan Nedeljković and Cloudflare, Inc. is led by Matthew Prince. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Bayerische Motoren Werke AG founded vs Cloudflare, Inc.?
Bayerische Motoren Werke AG was founded in 1916 — 93 years before Cloudflare, Inc., which was founded in 2009. Bayerische Motoren Werke AG's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Cloudflare, Inc..
How many employees does Bayerische Motoren Werke AG have compared to Cloudflare, Inc.?
Bayerische Motoren Werke AG employs approximately 154,540 people, while Cloudflare, Inc. employs approximately 5,156. Bayerische Motoren Werke AG has the larger workforce at 154,540 employees, compared to Cloudflare, Inc.'s 5,156. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Bayerische Motoren Werke AG and Cloudflare, Inc. headquartered?
Bayerische Motoren Werke AG is headquartered in Germany and Cloudflare, Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Bayerische Motoren Werke AG and Cloudflare, Inc.?
Bayerische Motoren Werke AG was founded by Karl Rapp, Gustav Otto. Cloudflare, Inc. was founded by Matthew Prince, Michelle Zatlyn, Lee Holloway.
Which company has a longer operating history — Bayerische Motoren Werke AG or Cloudflare, Inc.?
Bayerische Motoren Werke AG has been operating for approximately 110 years, making it the more established of the two companies. Cloudflare, Inc. has been in operation for around 17 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the BMW vs Cloudflare overview