Block vs Google: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Block and Google side by side

1. 1998Google

   Google Founded

   Larry Page and Sergey Brin founded Google after developing PageRank at Stanford University. The search engine ranked web pages by link authority, which made results feel more relevant than portal-era competitors.

2. 2000Google

   AdWords Launch

   Google launched AdWords in 2000 and connected advertising to search intent. Businesses could pay to appear near relevant queries, eventually through auction-based performance advertising.

3. 2004Google

   Google IPO

   Google went public in 2004 using an auction process and priced 19,605,052 shares at $85, raising about $1.67B. The IPO gave the company capital for hiring, data centers, acquisitions, and global expansion.

4. 2005Google

   Android Acquisition

   Google acquired Android in 2005 to secure a role in mobile operating systems before smartphones became the main internet device. Android later gave Google global reach through manufacturers such as Samsung and many others.

5. 2006Google

   YouTube Acquisition

   Google closed the YouTube acquisition in 2006 for stock valued at $1.65B. The deal gave Google a user-generated video platform, creator ecosystem, and advertising surface outside text search before online video had a mature business model.

6. 2008Google

   DoubleClick Acquisition

   Google acquired DoubleClick for $3.1B to expand its advertising infrastructure beyond search. The deal strengthened display advertising, ad serving, and publisher relationships. It helped Google build a broader ad-tech stack.

7. 2009Block

   Square founded in St. Louis

   Jack Dorsey and Jim McKelvey start Square in February 2009 after McKelvey loses a $2,000 glass sale because he cannot take an American Express card. With engineer Tristan O'Tierney they build a reader that plugs into a phone's headphone jack.

8. 2010Block

   Square reader and app go public

   Square releases its free card reader and app, letting individuals and small sellers take card payments on a smartphone at one published rate instead of signing a bank merchant contract.

9. 2011Block

   Visa invests in Square

   Visa makes a strategic investment in Square in April 2011, a sign the card networks saw the startup as widening card acceptance rather than threatening it.

10. 2012Block

    Starbucks deal

    Starbucks invests $25 million and Square starts processing card payments at about 7,000 U.S. Starbucks stores, with Dorsey joining the Starbucks board.

11. 2013Block

    Square Cash launches

    Square launches Square Cash in October 2013, letting people send money to each other by email. It later becomes Cash App.

12. 2014Block

    Square Capital and Caviar

    Square starts lending to its own sellers through Square Capital in May 2014, with repayments taken as a share of daily card sales, and buys food delivery service Caviar.

13. 2014Google

    DeepMind Acquisition

    Google acquired DeepMind in 2014 to deepen its artificial intelligence research bench. DeepMind later became known for AlphaGo and other breakthroughs in reinforcement learning and scientific AI.

14. 2015Block

    IPO on the New York Stock Exchange

    Square lists on the NYSE as SQ on November 19, 2015 at $9 a share, a valuation of about $2.9 billion, raising about $243 million.

15. 2015Google

    Alphabet Restructuring

    Google restructured into Alphabet Inc. In 2015, separating core Google from Other Bets. The move gave investors clearer visibility into Search, YouTube, Android, and Cloud economics while preserving room for Waymo, Verily, Calico, and X.

16. 2018Block

    Cash App adds bitcoin; Square buys Weebly

    Cash App, which added the Cash Card debit card in 2017, lets users buy bitcoin from 2018, and Square buys website builder Weebly for $365 million. Commission-free stock investing follows in 2019.

17. 2019Google

    Sundar Pichai Becomes Alphabet CEO

    Sundar Pichai became CEO of Alphabet in 2019 after Larry Page and Sergey Brin stepped back from daily operations. Pichai inherited a company facing cloud competition, antitrust scrutiny, privacy pressure, and rising AI expectations.

18. 2020Block

    Bitcoin treasury, Verse and Credit Karma Tax

    The FDIC approves deposit insurance for Square Financial Services in March 2020. Square buys Spanish payments app Verse in June, puts $50 million into 4,709 bitcoin in October, and agrees in November to buy Credit Karma Tax for $50 million.

19. 2021Block

    TIDAL purchase and Square's own bank opens

    Square Financial Services opens on March 1, 2021, and Square agrees the same month to buy a majority of the TIDAL music service for $297 million in cash and stock, with Jay-Z joining its board.

20. 2021Block

    Afterpay deal announced

    Square agrees in August 2021 to buy Afterpay, the Australian buy now, pay later company, in an all-stock deal valued at about $29 billion.

21. 2021Block

    Square becomes Block

    On December 10, 2021, Square, Inc. renames itself Block, Inc., shortly after Dorsey steps down as Twitter's chief executive. Square remains the name of the seller business.

22. 2022Block

    Afterpay acquisition closes

    Block completes the Afterpay purchase on January 31, 2022. Because it paid in its own shares, which had roughly halved since the announcement, the deal was worth much less at closing than the headline $29 billion.

23. 2023Block

    Hindenburg report, Square leadership change and Bitkey

    Short seller Hindenburg Research accuses Cash App in March 2023 of inflated user metrics and weak compliance, which Block rejects.

24. 2023Google

    Google DeepMind Integration

    Alphabet combined major AI research efforts under Google DeepMind to accelerate frontier model development. The move followed competitive pressure from OpenAI and Microsoft.

25. 2024Block

    Proto mining chip and portfolio cuts

    Block says in April 2024 it has designed a 3-nanometer bitcoin mining chip, agrees in July to supply Core Scientific, and in November winds down its TBD crypto unit and scales back TIDAL.

26. 2025Block

    Cash App settlements and the XYZ ticker

    In January 2025 the CFPB orders Block to pay up to $120 million in Cash App redress plus a $55 million penalty, state regulators impose an $80 million anti-money-laundering penalty, and the ticker changes from SQ to XYZ.

27. 2025Block

    Block joins the S&P 500

    Block enters the S&P 500 on July 23, 2025, replacing Hess, and at its November investor day sets 2028 targets of about $15.8 billion of gross profit and $4.6 billion of adjusted operating income.

28. 2025Google

    FY2025 Revenue Tops $402B

    Alphabet reported FY2025 revenue of $402.836B and net income of $132.170B. The milestone showed that Search ads, YouTube, Cloud, and subscriptions kept scaling despite regulatory and AI disruption concerns.

29. 2026Block

    Workforce cut to under 6,000

    On February 26, 2026, Dorsey announces Block will shrink from more than 10,000 employees to just under 6,000, citing AI, and the shares jump about 24%.

Acquisitions

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