Bewakoof vs The Souled Store: Founders, CEOs and History
Bewakoof was founded in 2012 by Prabhkiran Singh, Siddharth Munot. The Souled Store was founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and is led by Vedang Patel.
Company facts
Bewakoof
- Founded
- 2012
- Headquarters
- Mumbai, Maharashtra, India
- Employees
- 450
The Souled Store
- Founded
- 2013
- Headquarters
- Mumbai, Maharashtra, India
- Current CEO
- Vedang Patel
Founders
Bewakoof
Prabhkiran Singh
Prabhkiran Singh co-founded Bewakoof with IIT Bombay batchmate Siddharth Munot and put bewakoof.com live on 1 April 2012.
Siddharth Munot
Siddharth Munot co-founded Bewakoof with Prabhkiran Singh in Mumbai in 2012 and worked on the brand through its unfunded early years, when the two mortgaged family property and relied on bank debt because venture investors would not back the business.
The Souled Store
Vedang Patel
Co-founder of The Souled Store and its public face in funding and acquisition announcements, including the 2025 Redwolf deal. He co-founded the company in Mumbai in 2013.
Aditya Sharma
Co-founder of The Souled Store, one of the four friends who started the company in Mumbai in 2013.
Rohin Samtaney
Co-founder of The Souled Store, one of the four friends who started the company in Mumbai in 2013.
Harsh Lal
Co-founder of The Souled Store, one of the four friends who started the company in Mumbai in 2013.
CEOs and their tenures
Bewakoof
- Prabhkiran Singh2012–2026
Co-Founder and Chief Executive Officer
Led Bewakoof from its launch on 1 April 2012 until the end of March 2026. Revenue reached Rs 209 crore in the year to March 2020 before the pandemic cut the topline to Rs 128 crore in FY2021; it recovered to Rs 243 crore in FY2026, the year he announced his ex…
Source
The Souled Store
- Vedang Patel2013–present
Co-Founder & CEO
Co-founded The Souled Store in 2013 and leads the company with his three co-founders.
Source
Timeline: Bewakoof and The Souled Store side by side
2012Bewakoof
Bewakoof launched in Mumbai: Prabhkiran Singh and Siddharth Munot, batchmates from IIT Bombay, started Bewakoof in Mumbai and put the site live on 1 April 2012, a date Singh said was picked to match t…
2013The Souled Store
Founded in Mumbai
Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal launched the brand with personal savings.
2014Bewakoof
Fundraise plan and a first push into physical retail: Bewakoof said it planned to raise Rs 25 crore to widen its online range and expand its brick and mortar presence.
2015Bewakoof
Angel round from the Snapdeal founders and Nikhil Vora: Bewakoof raised an undisclosed seed round from Snapdeal cofounders Kunal Bahl and Rohit Bansal and from investor Nikhil Vora.
2017Bewakoof
Revenue reaches Rs 38 crore with a small profit: Bewakoof reported Rs 38 crore of revenue and a profit of Rs 30 lakh in the year to March 2017, the first of three consecutive profitable years.
2019Bewakoof
Investcorp leads a Rs 80 crore round: Bahrain based Investcorp led an investment of US$11.2 million, about Rs 80 crore, in October 2019, taking a 14 percent stake and a board seat in Bewakoof Brands a…
2020Bewakoof
First loss after three profitable years: Revenue reached Rs 209 crore in the year to March 2020 but the company swung to a loss of Rs 28 crore after advertising spend of Rs 41 crore and senior hires f…
2021Bewakoof
IvyCap Ventures invests Rs 30 crore: IvyCap Ventures put Rs 30 crore into Bewakoof in March 2021, following a Rs 8 crore bridge round in May 2020 from Pranak Consultants, Pratithi Investment and Indig…
2021Bewakoof
Cosmos Beauty takes the brand beyond clothing: In July 2021 Bewakoof launched Cosmos, a beauty and personal care line of 43 products from day and night creams to aftershave, bath salts and serums, sol…
2021Bewakoof
Rs 60 crore round from Investcorp, IvyCap and Spring Marketing Capital: Bewakoof said in August 2021 it had raised Rs 60 crore from Investcorp, IvyCap Ventures and Spring Marketing Capital, and set ou…
2021Bewakoof
Bazaar opens the platform to other brands: In December 2021 Bewakoof added Bazaar, a marketplace section letting other brands sell alongside its own apparel, footwear, activewear, innerwear and Cosmos…
2022Bewakoof
TMRW agrees to buy majority control for Rs 200 crore: TMRW, the digital brands venture of Aditya Birla Fashion and Retail, said in November 2022 it would invest Rs 200 crore for a stake reported at 73…
2023Bewakoof
Aditya Birla Digital Fashion Ventures completes the acquisition: The Rs 200 crore majority stake deal closed in February 2023, placing Bewakoof under Aditya Birla Digital Fashion Ventures, part of TMR…
2023The Souled Store
~$15.7 million (₹135 crore) funding round
Round led by Xponentia Capital with Elevation Capital and RPSG Capital to expand offline stores.
2024The Souled Store
First profitable year
FY24 revenue from operations of ~$41.8 million (₹360 crore) and profit of ~$2.05 million (₹17.67 crore).
2025The Souled Store
Acquires Redwolf
Bought rival pop-culture merchandise brand Redwolf; its three founders joined TSS.
2025The Souled Store
FY25 revenue of ~$57.1 million (₹492 crore)
Revenue grew about 37% while profit fell to ~$1.28 million (₹11 crore).
2026Bewakoof
Founder Prabhkiran Singh steps down and the store count passes 30: Singh said on 24 February 2026 that he would leave at the end of March after 14 years, citing health and family reasons.
2026Bewakoof
FY2026 revenue rises 40 percent to Rs 243 crore: Operating revenue grew 40.5 percent to Rs 243 crore in the year to March 2026 while the loss widened 19.4 percent to Rs 87.4 crore, according to the co…
2026The Souled Store
Reported valuation talks
ET reported a mostly secondary deal that could value TSS at ₹4,000-5,000 crore.
Acquisitions
Bewakoof
- Bewakoof Brands Private Limited (majority stake taken by Aditya Birla Digital Fashion Ventures)2023$24M
Questions about Bewakoof vs The Souled Store
Who is the CEO of Bewakoof and The Souled Store?
The Souled Store is currently led by Vedang Patel. The current CEO or equivalent executive for Bewakoof was not available in our dataset.
When was Bewakoof founded vs The Souled Store?
Bewakoof was founded in 2012 — 1 year before The Souled Store, which was founded in 2013. Bewakoof's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger The Souled Store.
How many employees does Bewakoof have compared to The Souled Store?
Bewakoof employs approximately 450 people. A verified employee count for The Souled Store is not currently available.
Where are Bewakoof and The Souled Store headquartered?
Both Bewakoof and The Souled Store are headquartered in India, meaning they operate under the same primary regulatory and tax environment.
Who founded Bewakoof and The Souled Store?
Bewakoof was founded by Prabhkiran Singh, Siddharth Munot. The Souled Store was founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal.
Which company has a longer operating history — Bewakoof or The Souled Store?
Bewakoof has been operating for approximately 14 years, making it the more established of the two companies. The Souled Store has been in operation for around 13 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Bewakoof vs The Souled Store overview