BBVA vs Procter & Gamble: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: BBVA and Procter & Gamble side by side

1. 1837Procter & Gamble

   Company Founded in Cincinnati

   William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.

2. 1857BBVA

   Banco de Bilbao is created

   Bilbao's Board of Trade promotes the creation of Banco de Bilbao as a bank of issue and discount for the city's merchants. It is the oldest institution in BBVA's corporate line.

3. 1862Procter & Gamble

   Civil War Army Contracts Fuel Expansion

   P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.

4. 1882Procter & Gamble

   Ivory Soap Launches Nationally

   Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.

5. 1890Procter & Gamble

   Company Incorporates and Expands Nationally

   Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…

6. 1901BBVA

   Banco de Vizcaya is founded

   Banco de Vizcaya is founded in Bilbao and grows alongside Banco de Bilbao as the second large Basque bank, financing regional industry.

7. 1911Procter & Gamble

   Crisco Shortening Introduced

   P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.

8. 1931Procter & Gamble

   Brand Management System Invented

   P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.

9. 1946Procter & Gamble

   Tide Detergent Launches

   P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…

10. 1961Procter & Gamble

    Pampers Diapers Introduced

    P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.

11. 1988BBVA

    Banco de Bilbao and Banco de Vizcaya merge

    The two Basque rivals merge to form Banco Bilbao Vizcaya (BBV), one of the largest banks in Spain ahead of the European single market.

12. 1999BBVA

    BBV merges with Argentaria to create BBVA

    BBV merges with Argentaria, the group Spain had assembled from state-owned lenders such as Banco Exterior, Banco Hipotecario and Caja Postal, forming Banco Bilbao Vizcaya Argentaria.

13. 2000BBVA

    BBVA takes control of Bancomer in Mexico

    BBVA capitalizes Bancomer with USD1.4 billion and merges it with BBV-Probursa to create Grupo Financiero BBVA Bancomer, the largest bank in Mexico.

14. 2004BBVA

    BBVA bids for the rest of BBVA Bancomer

    BBVA offers USD4.1 billion in cash for the roughly 41 percent of BBVA Bancomer held by minority investors, ending with about 99 percent of the Mexican group.

15. 2005Procter & Gamble

    Gillette Acquired for 57 Billion Dollars

    P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.

16. 2007BBVA

    Compass Bancshares purchase builds a US franchise

    BBVA buys Compass Bancshares of Birmingham, Alabama for USD9.6 billion, creating a Sunbelt retail bank that later traded as BBVA Compass and BBVA USA.

17. 2010BBVA

    BBVA agrees to buy 24.9 percent of Garanti

    BBVA agrees to pay ~$4.74 billion (EUR4.195 billion), about USD5.84 billion, for 24.9 percent of Turkiye Garanti Bankasi, funded with a rights issue of about $5.65 billion (EUR5 billion).

18. 2014BBVA

    BBVA wins the auction for Catalunya Banc

    BBVA bids ~$1.34 billion (EUR1.187 billion) for Catalunya Banc, with 1.5 million customers and ~$71.2 billion (EUR63 billion) of assets, in the auction run by Spain's bank restructuring fund. The deal closed in 2015.

19. 2014Procter & Gamble

    Portfolio Transformation Announced

    CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.

20. 2018BBVA

    Onur Genc is named CEO

    BBVA's board designates Onur Genc as chief executive from December 31, 2018, the date Carlos Torres Vila replaces Francisco Gonzalez as executive chairman.

21. 2019BBVA

    BBVA unifies its brand worldwide

    The group drops local names such as BBVA Bancomer, BBVA Francés, BBVA Continental and BBVA Compass and operates as BBVA in every market.

22. 2019Procter & Gamble

    Portfolio Simplification Completed

    P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.

23. 2021BBVA

    BBVA closes the transfer of BBVA USA to PNC

    BBVA completes the transfer of BBVA USA Bancshares to PNC Financial Services on June 1, 2021, receiving about USD11.5 billion, equivalent to ~$10.8 billion (EUR9.6 billion), in cash.

24. 2022BBVA

    Tender offer lifts the Garanti stake to 85.97 percent

    A tender offer at 15 Turkish lira per share closes in May 2022 and raises BBVA's holding in Garanti BBVA to 85.97 percent.

25. 2024Procter & Gamble

    Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars

    P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.

26. 2025BBVA

    The offer for Banco Sabadell lapses

    Shareholders representing 25.47 percent of Sabadell's voting rights accept BBVA's all-share offer, short of the minimum BBVA required, and the bid lapses on October 16, 2025.

27. 2025BBVA

    Record net attributable profit of ~$11.9B (EUR10.511B)

    BBVA reports gross income of ~$41.7B (EUR36.931B) and net attributable profit of ~$11.9B (EUR10.511B) for 2025, with ROTE of 19.3 percent and an efficiency ratio of 38.8 percent.

28. 2026BBVA

    BBVA is ordered to stand trial in the Villarejo case

    Spain's National Court orders BBVA, former chairman Francisco Gonzalez and 14 other defendants to stand trial over work commissioned from former police commissioner Jose Manuel Villarejo between 2004 and 2016.

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