BBVA vs PepsiCo: Founders, CEOs and History
BBVA was founded in 1857 by Bilbao Board of Trade and is led by Onur Genç. PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta.
Company facts
Founders
BBVA
Bilbao Board of Trade
No individual is recorded as the founder of BBVA's oldest institution. Banco de Bilbao was created in 1857 after the Bilbao Board of Trade, the body representing the port city's merchants, promoted a bank that could issue banknotes and discount commercial bill…
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
CEOs and their tenures
BBVA
- Pedro Luis Uriarte1999–2001
Chief Executive Officer
Chief executive and vice chairman of BBV from September 1994 and of the merged BBVA until he retired at the end of 2001.
Source - Francisco Gonzalez2000–2018
Executive Chairman
Chaired Argentaria before its 1999 merger with BBV and then BBVA until December 2018, 22 years at the head of the group in total. He drove the bank's technology rebuild and the 2007 purchase of Compass Bancshares in the United States.
Source - Jose Ignacio Goirigolzarri2001–2009
Chief Executive Officer
Chief executive of BBVA from 2001 to 2009, the period that covered the USD4.1 billion buyout of the rest of BBVA Bancomer in 2004 and the USD9.6 billion purchase of Compass Bancshares in 2007. He later chaired Bankia and CaixaBank.
Source - Angel Cano2009–2015
Chief Executive Officer
Appointed chief executive in September 2009, replacing Jose Ignacio Goirigolzarri.
Source - Carlos Torres Vila2015–2018
Chief Executive Officer
Chief executive from May 2015 until December 31, 2018, when he became executive chairman and Onur Genc took over as CEO. He had joined BBVA in 2008 to run strategy and corporate development and led digital banking from 2014.
Source - Onur Genc2018–present
Chief Executive Officer
Took over as CEO on December 31, 2018, the day Carlos Torres Vila became executive chairman.
Source
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Timeline: BBVA and PepsiCo side by side
1857BBVA
Banco de Bilbao is created
Bilbao's Board of Trade promotes the creation of Banco de Bilbao as a bank of issue and discount for the city's merchants. It is the oldest institution in BBVA's corporate line.
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1901BBVA
Banco de Vizcaya is founded
Banco de Vizcaya is founded in Bilbao and grows alongside Banco de Bilbao as the second large Basque bank, financing regional industry.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1988BBVA
Banco de Bilbao and Banco de Vizcaya merge
The two Basque rivals merge to form Banco Bilbao Vizcaya (BBV), one of the largest banks in Spain ahead of the European single market.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
1999BBVA
BBV merges with Argentaria to create BBVA
BBV merges with Argentaria, the group Spain had assembled from state-owned lenders such as Banco Exterior, Banco Hipotecario and Caja Postal, forming Banco Bilbao Vizcaya Argentaria.
2000BBVA
BBVA takes control of Bancomer in Mexico
BBVA capitalizes Bancomer with USD1.4 billion and merges it with BBV-Probursa to create Grupo Financiero BBVA Bancomer, the largest bank in Mexico.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2004BBVA
BBVA bids for the rest of BBVA Bancomer
BBVA offers USD4.1 billion in cash for the roughly 41 percent of BBVA Bancomer held by minority investors, ending with about 99 percent of the Mexican group.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2007BBVA
Compass Bancshares purchase builds a US franchise
BBVA buys Compass Bancshares of Birmingham, Alabama for USD9.6 billion, creating a Sunbelt retail bank that later traded as BBVA Compass and BBVA USA.
2010BBVA
BBVA agrees to buy 24.9 percent of Garanti
BBVA agrees to pay ~$4.74 billion (EUR4.195 billion), about USD5.84 billion, for 24.9 percent of Turkiye Garanti Bankasi, funded with a rights issue of about $5.65 billion (EUR5 billion).
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2014BBVA
BBVA wins the auction for Catalunya Banc
BBVA bids ~$1.34 billion (EUR1.187 billion) for Catalunya Banc, with 1.5 million customers and ~$71.2 billion (EUR63 billion) of assets, in the auction run by Spain's bank restructuring fund. The deal closed in 2015.
2018BBVA
Onur Genc is named CEO
BBVA's board designates Onur Genc as chief executive from December 31, 2018, the date Carlos Torres Vila replaces Francisco Gonzalez as executive chairman.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2019BBVA
BBVA unifies its brand worldwide
The group drops local names such as BBVA Bancomer, BBVA Francés, BBVA Continental and BBVA Compass and operates as BBVA in every market.
2021BBVA
BBVA closes the transfer of BBVA USA to PNC
BBVA completes the transfer of BBVA USA Bancshares to PNC Financial Services on June 1, 2021, receiving about USD11.5 billion, equivalent to ~$10.8 billion (EUR9.6 billion), in cash.
2022BBVA
Tender offer lifts the Garanti stake to 85.97 percent
A tender offer at 15 Turkish lira per share closes in May 2022 and raises BBVA's holding in Garanti BBVA to 85.97 percent.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2025BBVA
The offer for Banco Sabadell lapses
Shareholders representing 25.47 percent of Sabadell's voting rights accept BBVA's all-share offer, short of the minimum BBVA required, and the bid lapses on October 16, 2025.
2025BBVA
Record net attributable profit of ~$11.9B (EUR10.511B)
BBVA reports gross income of ~$41.7B (EUR36.931B) and net attributable profit of ~$11.9B (EUR10.511B) for 2025, with ROTE of 19.3 percent and an efficiency ratio of 38.8 percent.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2026BBVA
BBVA is ordered to stand trial in the Villarejo case
Spain's National Court orders BBVA, former chairman Francisco Gonzalez and 14 other defendants to stand trial over work commissioned from former police commissioner Jose Manuel Villarejo between 2004 and 2016.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
BBVA
- Turkiye Garanti Bankasi tender offer (Turkey)2022Undisclosed
- Catalunya Banc (Spain)2014Undisclosed
- Turkiye Garanti Bankasi 24.9 percent stake (Turkey)2010$5.8B
- Compass Bancshares (United States)2007$9.6B
- BBVA Bancomer minority shares (Mexico)2004$4.1B
- Grupo Financiero Bancomer (Mexico)2000$1.4B
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Questions about BBVA vs PepsiCo
Who is the CEO of Banco Bilbao Vizcaya Argentaria, S.A. and PepsiCo, Inc.?
Banco Bilbao Vizcaya Argentaria, S.A. is led by Onur Genç and PepsiCo, Inc. is led by Ramon Laguarta. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Banco Bilbao Vizcaya Argentaria, S.A. founded vs PepsiCo, Inc.?
Banco Bilbao Vizcaya Argentaria, S.A. was founded in 1857 — 108 years before PepsiCo, Inc., which was founded in 1965. Banco Bilbao Vizcaya Argentaria, S.A.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger PepsiCo, Inc..
How many employees does Banco Bilbao Vizcaya Argentaria, S.A. have compared to PepsiCo, Inc.?
Banco Bilbao Vizcaya Argentaria, S.A. employs approximately 127,174 people, while PepsiCo, Inc. employs approximately 306,000. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Banco Bilbao Vizcaya Argentaria, S.A.'s 127,174. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Banco Bilbao Vizcaya Argentaria, S.A. and PepsiCo, Inc. headquartered?
Banco Bilbao Vizcaya Argentaria, S.A. is headquartered in Spain and PepsiCo, Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Banco Bilbao Vizcaya Argentaria, S.A. and PepsiCo, Inc.?
Banco Bilbao Vizcaya Argentaria, S.A. was founded by Bilbao Board of Trade. PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay.
Which company has a longer operating history — Banco Bilbao Vizcaya Argentaria, S.A. or PepsiCo, Inc.?
Banco Bilbao Vizcaya Argentaria, S.A. has been operating for approximately 169 years, making it the more established of the two companies. PepsiCo, Inc. has been in operation for around 61 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the BBVA vs PepsiCo overview