Audi vs Porsche: Founders, CEOs and History
Audi was founded in 1909 by August Horch and is led by Gernot Döllner. Porsche was founded in 1931 by Ferdinand Porsche, Ferry Porsche and is led by Michael Leiters.
Company facts
Founders
Audi
August Horch
Audi does not begin with a single founding moment but with a corporate split and a forced rename. August Horch, one of Germany's automotive pioneers, founded A. Horch & Cie.
Porsche
Ferdinand Porsche
Ferdinand Porsche (1875-1951) founded Dr. Ing. h.c. F. Porsche GmbH in Stuttgart in 1931 as a design consultancy. The office designed the Auto Union Grand Prix cars and the Volkswagen Beetle.
Ferry Porsche
Ferry Porsche (1909-1998) built the 356, the first car sold under the Porsche name, in 1948 and led the company as it became a sports-car manufacturer, overseeing the launch of the 911 in 1963. He later served as chairman of the supervisory board.
CEOs and their tenures
Audi
- Ferdinand Piëch1988–1993
Chief Executive Officer
Piëch joined Audi in 1972, ran development from 1975 and chaired the Board of Management from 1988 until he left for Volkswagen at the start of 1993.
Source - Martin Winterkorn2002–2007
Chief Executive Officer
Winterkorn led Audi from 2002 to 2007 and pushed the brand's product and design offensive of that period, including the single-frame grille that became the Audi face, the R8 mid-engine sports car and the Q7, Audi's first large SUV.
Source - Rupert Stadler2007–2018
Chief Executive Officer
Stadler ran Audi for 11 years and oversaw its largest expansion, including the build-out of the Q series and rapid growth in China. Audi brand deliveries roughly doubled during his tenure, passing 1.9 million cars in 2017.
Source - Markus Duesmann2020–2023
Chief Executive Officer
Duesmann, previously a BMW development board member, became Audi CEO in April 2020 with a mandate covering electrification and software.
Source - Gernot Döllner2023–present
Chief Executive Officer
The Supervisory Board appointed Döllner chairman of the Board of Management effective 1 September 2023, succeeding Markus Duesmann, and confirmed him for a further five years in autumn 2025.
Source
Porsche
- Dr. Oliver Blume2015–2025
Chairman of the Executive Board (CEO)
Blume's tenure covered record results in 2022-2023, the Taycan launch and the 2022 IPO. The EV-heavy plan set under him proved costly, and the 2025 reversal left his successor a turnaround.
Source - Dr. Jochen Breckner2025–present
Member of the Executive Board for Finance and IT (CFO)
Oversees cost reduction and cash flow during the 2026 reset; H1 2026 automotive net cash flow was about $1.15 billion (EUR1.02 billion).
Source - Dr. Michael Leiters2026–present
Chairman of the Executive Board (CEO)
He took over after 2025 operating profit fell to ~$467 million (EUR413 million). In 2026 he has pursued a 'value over volume' plan, a 'Future Package' with about $2.37 billion (EUR2.1 billion) of site investment through 2035 and roughly 5,000 job reductions by…
Source
Timeline: Audi and Porsche side by side
1909Audi
Founding in Zwickau
August Horch registers a new car company in Zwickau after leaving the firm that carried his own name, laying the foundation of the business that becomes Audi.
1910Audi
The Audi name is registered
Barred by a court from trading under his surname, Horch registers Audi Automobilwerke GmbH Zwickau, using the Latin imperative that translates the German word Horch, meaning listen.
1931Porsche
Porsche Engineering Office Founded
Ferdinand Porsche founded the engineering consultancy in Stuttgart.
1932Audi
Auto Union AG is formed
On 29 June 1932, at the initiative of Saxony's state bank, Audi, DKW, Horch and the car division of Wanderer Werke merge into Auto Union AG, then the second largest motor manufacturer in Germany. The four interlocking rings stand for the four companies.
1948Porsche
Porsche 356 Built
Ferry Porsche led production of the first Porsche-branded sports car, using the rear-engine, air-cooled layout that would define the brand.
1949Audi
Auto Union is re-established in Ingolstadt
After the Saxon plants are expropriated by the Soviet occupation authorities and Auto Union AG is struck from the Chemnitz commercial register in 1948, managers who fled west establish Auto Union GmbH in Ingolstadt on 3 September 1949 and begin building DKW va…
1958Audi
Daimler-Benz takes control
Daimler-Benz AG acquires 88 percent of Auto Union GmbH in April 1958 and makes it a wholly owned subsidiary the following year.
1963Porsche
911 Introduced
Porsche introduced the 911, the model that became the brand's central sports-car icon and remains its defining product line today.
1965Audi
Volkswagen takes over and the Audi name returns
Volkswagenwerk AG takes over Auto Union in 1965. The same year the company launches its first post-war model with a four-stroke engine, the F103 series, under the revived Audi name.
1968Audi
The Audi 100 is developed without approval
Development chief Ludwig Kraus designs a larger car in secret, against the wishes of Volkswagen management. Presented in Ingolstadt in November 1968 as the Audi 100, its success secures Auto Union's independence inside the Volkswagen Group.
1969Audi
Merger with NSU
Auto Union GmbH and NSU merge to form AUDI NSU AUTO UNION AG within the Volkswagen Group.
1980Audi
quattro all-wheel drive is unveiled
The Audi quattro, with permanent all-wheel drive and two manually lockable differentials, is shown at the Geneva Motor Show in March 1980. It goes on to win the World Rally Championship manufacturers' title in 1982 and both titles in 1984.
1985Audi
The company is renamed AUDI AG
AUDI NSU AUTO UNION AG becomes AUDI AG, with its head office in Ingolstadt, and sales responsibility moves from Volkswagen to Audi as part of the move upmarket.
1994Audi
A8 introduces the aluminium Space Frame
Audi enters the luxury segment with the A8, the first volume production car built on the aluminium Audi Space Frame.
1998Audi
Lamborghini is acquired
Audi acquires Automobili Lamborghini S.p.A. on 10 July 1998 after learning through an engine enquiry that the brand was for sale. Press reports at the time put the price at about 110 million US dollars.
2000Audi
The Le Mans run begins
Audi takes the first of 13 wins at the 24 Hours of Le Mans between 2000 and 2014, including the first victory for a diesel car with the R10 TDI and later wins with the R18 e-tron quattro hybrid.
2002Porsche
Cayenne Launch
The Cayenne SUV created a new profit engine and broadened Porsche's customer base beyond sports-car buyers.
2015Audi
Diesel emissions scandal reaches Audi's V6 TDI
United States regulators find defeat-device software in the 3.0-litre V6 TDI engine family developed by Audi and fitted to Volkswagen, Audi and Porsche models.
2018Audi
An ~$904 million (800 million euro) order and a CEO resignation
Munich II prosecutors impose an ~$904 million (800 million euro) administrative order on AUDI AG over the diesel engines, and Audi accepts it. CEO Rupert Stadler resigns the same year after being arrested; he is convicted of fraud by negligence in 2023.
2019Porsche
Taycan Launch
Porsche launched the Taycan as its first dedicated battery-electric vehicle.
2020Audi
Volkswagen buys out the last Audi shareholders
Volkswagen AG, holding about 99.64 percent of the share capital, carries out a squeeze-out of the remaining 0.36 percent of AUDI AG shares, ending Audi's stock market listing.
2022Porsche
Porsche AG IPO
Porsche AG listed on the Frankfurt Stock Exchange under CEO Oliver Blume, who simultaneously ran parent Volkswagen Group.
2023Audi
Gernot Döllner becomes CEO
The Supervisory Board appoints Gernot Döllner chairman of the Board of Management effective 1 September 2023, succeeding Markus Duesmann. He is confirmed for a further five years in autumn 2025.
2024Audi
First Premium Platform Electric model
The Audi Q6 e-tron, the first production model on the 800-volt Premium Platform Electric developed with Porsche, reaches the market and becomes the first fully electric Audi built in Ingolstadt.
2025Audi
Restructuring agreement and a China-only brand
Audi and its works council sign an agreement for the future that removes up to 6,000 German jobs by 2027 while ruling out operational layoffs to the end of 2033.
2025Porsche
Profit Collapses on EV Writedown
Porsche reworked its EV-first product plan; full-year operating profit fell to ~$467 million (EUR413 million) on revenue of ~$41 billion (EUR36.27 billion), with China deliveries down 26%.
2026Audi
Formula 1 debut
Audi enters Formula 1 as the Audi Revolut F1 Team, racing from the season opener in Australia on 8 March 2026 with a power unit developed at its motorsport site in Neuburg.
2026Porsche
Michael Leiters Becomes CEO
Dr. Michael Leiters became Chairman of the Executive Board effective January 1, 2026, ending Oliver Blume's dual role running both Porsche and Volkswagen Group.
2026Porsche
H1 2026 Profit Recovery and Future Package
First-half operating profit rose 34% to ~$1.53 billion (EUR1.35 billion); Porsche outlined about $2.37 billion (EUR2.1 billion) of site investment and around 5,000 job reductions by the mid-2030s.
Acquisitions
Audi
- Sauber Group2024Undisclosed
- Ducati Motor Holding S.p.A.2012$1.1B
- Italdesign Giugiaro S.p.A.2010Undisclosed
- Automobili Lamborghini S.p.A.1998$110M
Porsche
- Fazua2022Undisclosed
- Bugatti Rimac (joint venture stake)2021Undisclosed
Questions about Audi vs Porsche
Who is the CEO of Audi AG and Dr. Ing. h.c. F. Porsche AG?
Audi AG is led by Gernot Döllner and Dr. Ing. h.c. F. Porsche AG is led by Michael Leiters. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Audi AG founded vs Dr. Ing. h.c. F. Porsche AG?
Audi AG was founded in 1909 — 22 years before Dr. Ing. h.c. F. Porsche AG, which was founded in 1931. Audi AG's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Dr. Ing. h.c. F. Porsche AG.
How many employees does Audi AG have compared to Dr. Ing. h.c. F. Porsche AG?
Audi AG employs approximately 88,000 people, while Dr. Ing. h.c. F. Porsche AG employs approximately 41,780. Audi AG has the larger workforce at 88,000 employees, compared to Dr. Ing. h.c. F. Porsche AG's 41,780. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Audi AG and Dr. Ing. h.c. F. Porsche AG headquartered?
Both Audi AG and Dr. Ing. h.c. F. Porsche AG are headquartered in Germany, meaning they operate under the same primary regulatory and tax environment.
Who founded Audi AG and Dr. Ing. h.c. F. Porsche AG?
Audi AG was founded by August Horch. Dr. Ing. h.c. F. Porsche AG was founded by Ferdinand Porsche, Ferry Porsche.
Which company has a longer operating history — Audi AG or Dr. Ing. h.c. F. Porsche AG?
Audi AG has been operating for approximately 117 years, making it the more established of the two companies. Dr. Ing. h.c. F. Porsche AG has been in operation for around 95 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Audi vs Porsche overview