Fazua
2022
Why
E-bike drive system maker acquired to build Porsche's e-bike components business.
Dr. Ing. h.c. F. Porsche AG
Luxury Automotive ManufacturingFounded 1931- HQ today: Stuttgart-Zuffenhausen, Germany
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
Porsche Acquisitions
3
Major Deals Covered
What are Porsche's biggest acquisitions?
This page covers 3 major deals from 2021 to 2022, each with its price where disclosed and the reason behind it.
- Major deals covered
- 3
- First deal
- 2021
- Most recent
- 2022
| Company | Year | Price | Purpose |
|---|---|---|---|
| MHP | — | Undisclosed | Management and IT consultancy majority-owned by Porsche, giving the group in-house digital and process consulting capability. |
| Bugatti Rimac (joint venture stake) | 2021 | Undisclosed | Porsche took a 45% stake in Bugatti Rimac, with Rimac Group holding 55%, and also holds a minority stake in Rimac Group. |
| Fazua | 2022 | Undisclosed | E-bike drive system maker acquired to build Porsche's e-bike components business. |
- What companies has Porsche bought?
- Major acquisitions by Porsche documented here include Fazua (2022), Bugatti Rimac (joint venture stake) (2021) and MHP.
- What is Porsche's most recent acquisition?
- The most recent Porsche acquisition documented here is Fazua, in 2022.
Bugatti Rimac (joint venture stake)
2021
Why
Porsche took a 45% stake in Bugatti Rimac, with Rimac Group holding 55%, and also holds a minority stake in Rimac Group.
Outcome
Gives Porsche exposure to electric hypercar technology without full ownership.
MHP
Why
Management and IT consultancy majority-owned by Porsche, giving the group in-house digital and process consulting capability.
Outcome
Operates as a Porsche subsidiary serving Porsche and outside clients.
Dr. Ing. h.c. F. Porsche AG's Growth & Acquisition Strategy
After 2025, Porsche moved from an EV-first plan to a flexible powertrain mix. It is extending combustion and hybrid versions of existing lines, adding the T-Hybrid 911, keeping the electric Taycan, Macan and the new Cayenne Electric, and planning a combustion Macan for 2028 after electric Macan sales fell in the first half of 2026. Growth is aimed at higher-margin derivatives and personalization rather than raw volume.
How Dr. Ing. h.c. F. Porsche AG Makes Money
Porsche earns most of its money selling premium vehicles at high average prices. SUVs (Cayenne and Macan) supply most of the volume, the 911 anchors the brand and its pricing power, and the Panamera, Taycan and 718 fill out the range. Margin comes from mix and options: personalization through Porsche Exclusive Manufaktur and Sonderwunsch adds high-margin revenue per car. Porsche Financial Services adds leasing and financing income, and after-sales parts, service, lifestyle products (Porsche Design) and motorsport-linked brand experiences round out the model.
Porsche Acquisitions FAQ
What was the historic Porsche-Volkswagen takeover battle in 2008-2012?
In 2008, Porsche CEO Wendelin Wiedeking attempted a daring financial takeover of Volkswagen AG using cash-settled call options, acquiring a 51% controlling stake. When credit markets froze during the 2008 financial crisis, the transaction was restructured, resulting in Volkswagen acquiring Porsche AG manufacturing in 2012, while the Porsche-Piëch family retained controlling voting control of Volkswagen AG through Porsche SE.
What was the landmark 2021 strategic joint venture with Bugatti and Rimac?
In July 2021, Porsche orchestrated the creation of Bugatti Rimac. Porsche partnered with Mate Rimac, acquiring a 45% stake in Bugatti Rimac (alongside Rimac Group's 55%), combining Bugatti's hypercar heritage with Rimac's electric powertrain technology while Porsche increased its direct stake in Rimac Group to 24%.
What was the acquisition of a majority stake in Greyp Bikes and Fazua?
In 2022, Porsche acquired a 100% stake in German innovative eBike drive system manufacturer Fazua and Croatian electric bicycle company Greyp Bikes, establishing Porsche eBike Performance GmbH to manufacture high-end luxury electric bicycle drive systems.
What was the strategic investment in HIF Global for synthetic eFuels in Chile?
In 2022, Porsche invested $75 million in HIF Global LLC (Highly Innovative Fuels) to build commercial-scale eFuel production plants in Chile, the US, and Australia, securing long-term supplies of carbon-neutral synthetic gasoline.
What was the acquisition of a majority stake in software developer Cetitec?
In 2021, Porsche acquired a majority stake in Cetitec GmbH, a German software development company specializing in high-speed automotive network architectures, enhancing Porsche's in-car digital infotainment and connectivity systems.
How does Porsche allocate capital via Porsche Ventures?
Through Porsche Ventures, the company makes strategic venture investments in high-growth startups across autonomous driving software, advanced battery chemistry, synthetic materials, quantum computing, and digital customer experiences.
Did Porsche acquire battery cell manufacturer Cellforce Group?
Porsche co-founded Cellforce Group in 2021 as a joint venture with Customcells, later increasing its equity ownership to 100% to build a dedicated pilot battery gigafactory near Reutlingen, Germany, to produce silicon-anode racing battery cells.
What is Porsche AG's disciplined posture on future M&A under Oliver Blume?
Porsche AG evaluates acquisitions strictly on their strategic ability to enhance high-end luxury exclusivity, battery cell chemistry, software architectures, and synthetic eFuels, preserving its pristine balance sheet and high return on capital.
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