ASML Holding vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: ASML Holding and McDonald's side by side

1. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

2. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

3. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

4. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

5. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

6. 1968McDonald's

   Big Mac Added to National Menu

   The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

7. 1975McDonald's

   Egg McMuffin Builds Breakfast

   The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

8. 1984ASML Holding

   Founded as ASM Lithography in Eindhoven

   ASM Lithography starts operations on April 1, 1984 as a joint venture between Philips and ASM International, with the mandate to commercialize the PAS 2000 wafer stepper developed inside Philips.

9. 1986ASML Holding

   PAS 2500 stepper and the Carl Zeiss partnership

   ASML brings the PAS 2500 stepper to market with a new wafer alignment system developed by first chief scientist Steef Wittekoek, and establishes the optics partnership with Carl Zeiss that still supplies every ASML lithography system.

10. 1988ASML Holding

    ASM International withdraws and Philips funds a rescue

    With few customers and heavy cash consumption, ASM International decides to stop funding the joint venture while Philips launches a company-wide cost-cutting program.

11. 1991ASML Holding

    PAS 5500 platform turns the company around

    ASML launches the PAS 5500 platform, whose productivity and resolution win the first large orders from Intel and IBM under chief executive Willem Maris and take the company to profitability. PAS 5500 systems are still running in customer fabs decades later.

12. 1995ASML Holding

    IPO in Amsterdam and on Nasdaq

    ASML becomes a fully independent public company with a dual listing on the Amsterdam Stock Exchange and Nasdaq. Philips sells half of its shares at the IPO and divests the remainder over the following years.

13. 2001ASML Holding

    TWINSCAN platform launched and Silicon Valley Group acquired

    ASML introduces the TWINSCAN dual-stage architecture, which exposes one wafer while the next is measured and aligned, lifting throughput and overlay accuracy above competing systems.

14. 2003ASML Holding

    First immersion lithography system

    The TWINSCAN AT:1150i debuts as ASML's first immersion machine, projecting 193 nanometer light through a layer of ultrapure water between the lens and the wafer to raise resolution.

15. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

16. 2010ASML Holding

    First EUV prototype shipped

    ASML ships the TWINSCAN NXE:3100, its first extreme ultraviolet lithography tool, to the research facility of an Asian chipmaker.

17. 2012ASML Holding

    Customer Co-Investment Program with Intel, TSMC and Samsung

    Intel, TSMC and Samsung acquire newly issued ASML shares equal to an aggregate 23 percent minority stake for ~$4.35 billion (3.85 billion euros) in cash, and separately commit ~$1.56 billion (1.38 billion euros) of R&D funding over five years dedicated to EUV…

18. 2013ASML Holding

    Cymer acquisition completed and second-generation EUV shipped

    ASML completes the acquisition of Cymer, the San Diego supplier of the light sources used in its lithography systems, in a cash-and-stock deal valued at ~$2.2 billion (1.95 billion euros) when it was agreed in October 2012.

19. 2017ASML Holding

    EUV enters high-volume manufacturing

    ASML begins shipping the production-ready TWINSCAN NXE:3400B after customers started ordering the NXE:3400 generation in batches in 2016, roughly two decades after EUV research began.

20. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

21. 2019ASML Holding

    Dutch government stops EUV exports to China

    The Netherlands does not renew ASML's export licence for EUV systems to China, the start of a widening export control regime.

22. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

23. 2023ASML Holding

    First High-NA EUV system shipped

    ASML ships the first of its next-generation EUV systems with a numerical aperture of 0.55, the TWINSCAN EXE:5000, to Intel in Hillsboro, Oregon.

24. 2024ASML Holding

    Christophe Fouquet becomes chief executive

    Peter Wennink and Martin van den Brink step down as presidents of ASML on April 24, 2024 and Christophe Fouquet becomes president, chief executive officer and chair of the Board of Management.

25. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

26. 2025ASML Holding

    Record year, first EXE:5200B and Mistral AI investment

    ASML reports total net sales of ~$37 billion (32.7 billion euros), up 15.6 percent, net income of ~$10.8 billion (9.6 billion euros), a gross margin of 52.8 percent and 535 systems sold, and closes the year with a backlog of ~$43.8 billion (38.8 billion euros)…

27. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

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