Apple vs PepsiCo: Founders, CEOs and History
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne and is led by John Ternus. PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta.
Company facts
Founders
Apple
Steve Jobs
Apple Computer was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, who sold his 10% stake back to his partners for $800 twelve days later.
Steve Wozniak
Steve Wozniak co-founded Apple and supplied the engineering foundation for its early success. He designed the Apple I as a working personal-computer board and then created the Apple II, the product that transformed Apple into a real company.
Ronald Wayne
Ronald Wayne co-founded Apple in 1976 but exited the partnership after only days, selling his stake back to Jobs and Wozniak.
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
CEOs and their tenures
Apple
- John Sculley1983–1993
CEO
Sculley, a Wharton MBA who had built his reputation running Pepsi's marketing organization, was recruited to Apple in 1983 after Steve Jobs asked him, 'Do you want to sell sugar water for the rest of your life, or do you want to change the world?' Apple paid h…
Source - Gil Amelio1996–1997
CEO
Amelio built his reputation as a corporate turnaround specialist at Rockwell International and then as CEO of National Semiconductor, where he was credited with transforming it from a struggling third-tier chipmaker into a more respected competitor, before joi…
Source - Steve Jobs1997–2011
CEO
Jobs enrolled at Reed College but dropped out after six months, later working as a video-game designer at Atari before he and Steve Wozniak founded Apple Computer in the Jobs family garage in 1976, funding the venture by selling Jobs's Volkswagen van and Wozni…
Source - Tim Cook2011–2026
CEO
Cook earned an industrial-engineering degree from Auburn University and an MBA from Duke's Fuqua School of Business, then spent 12 years at IBM's personal-computer business before serving as COO of the reseller division at Intelligent Electronics and briefly a…
Source - John Ternus2026–present
CEO
Before becoming CEO, Ternus was Apple's senior vice president of Hardware Engineering, the group responsible for the engineering of Apple's devices. Cook described his contributions to Apple as spanning 25 years when the succession was announced.
Source
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Timeline: Apple and PepsiCo side by side
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1976Apple
Apple is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, turning an early personal-computer board into a company with a product and a market.
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple in 1976, when personal computing was still a hobbyist market.
1977Apple
The Apple II launches and gives the young company an expandable personal computer for schools, homes, and small businesses.
The Apple II turned a garage project into a business. Color graphics, expansion slots and a consumer-friendly design carried it into schools, homes and small offices, giving Apple a revenue base years before the Macintosh.
1980Apple
Apple completes its initial public offering in December 1980, raising capital and turning personal computing into a public-market story.
The December 1980 IPO gave Apple public-market capital and made personal computing look like a serious commercial category. It also raised the pressure to professionalize management, distribution and product planning as the company outgrew its founding team.
1984Apple
The Macintosh introduces a graphical interface and mouse-driven computing to a broad audience at a $2,495 launch price.
The Macintosh brought a graphical interface and a mouse to a mass-market computer and defined Apple's design identity.
1997Apple
Apple completes the NeXT acquisition, bringing Steve Jobs back and supplying the operating-system foundation for the years that followed.
Apple's NeXT acquisition brought Steve Jobs back when the company was financially weak and unfocused.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2001Apple
Apple introduces the iPod on October 23, 2001, a 5GB music player priced at $399 that held about 1,000 songs.
The iPod put a hard-drive music library in a pocket at $399 and went on sale on November 10, 2001.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2007Apple
The iPhone is introduced as a phone, widescreen iPod, and internet communicator, moving Apple into the center of mobile computing.
The iPhone moved Apple into mobile computing and shifted the company's center of gravity away from the Mac. It also created the hardware base that later supported services, accessories and developer economics.
2008Apple
The App Store opens with 500 apps, creating a controlled software marketplace that becomes a major Services pillar.
The App Store launched with 500 apps and gave iPhone owners a single, controlled way to install third-party software.
2011Apple
Tim Cook becomes chief executive on August 24, 2011, after Steve Jobs resigns and the board names Cook to succeed him.
Apple's board named Tim Cook chief executive on August 24, 2011, when Steve Jobs resigned and recommended the succession plan be carried out.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2014Apple
Apple agrees to acquire Beats Music and Beats Electronics for $3 billion, its largest deal.
Apple agreed to buy Beats Music and Beats Electronics for a total of $3 billion, about $2.6 billion in purchase price plus roughly $400 million vesting over time, and brought in founders Jimmy Iovine and Dr. Dre.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2020Apple
Apple announces the Mac transition to Apple silicon, deepening control over performance, power efficiency, and software optimization.
Apple began moving Mac computers off Intel processors and onto its own M-series chips in 2020.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2024Apple
Vision Pro launches at $3,499 and gives Apple a shipping platform for spatial interfaces, sensors, and custom silicon.
Vision Pro gave Apple a live platform for spatial interfaces, eye and hand input, high-resolution displays and custom chips.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2026Apple
John Ternus becomes chief executive on September 1, 2026, and Tim Cook becomes executive chairman.
John Ternus, Apple's senior vice president of Hardware Engineering, became chief executive on September 1, 2026, and Tim Cook became executive chairman after 15 years as CEO.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Questions about Apple vs PepsiCo
Who is the CEO of Apple Inc. and PepsiCo, Inc.?
Apple Inc. is led by John Ternus and PepsiCo, Inc. is led by Ramon Laguarta. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Apple Inc. founded vs PepsiCo, Inc.?
PepsiCo, Inc. was founded in 1965 — 11 years before Apple Inc., which was founded in 1976. PepsiCo, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Apple Inc..
How many employees does Apple Inc. have compared to PepsiCo, Inc.?
Apple Inc. employs approximately 166,000 people, while PepsiCo, Inc. employs approximately 306,000. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Apple Inc.'s 166,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Apple Inc. and PepsiCo, Inc. headquartered?
Both Apple Inc. and PepsiCo, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Apple Inc. and PepsiCo, Inc.?
Apple Inc. was founded by Steve Jobs, Steve Wozniak, Ronald Wayne. PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay.
Which company has a longer operating history — Apple Inc. or PepsiCo, Inc.?
PepsiCo, Inc. has been operating for approximately 61 years, making it the more established of the two companies. Apple Inc. has been in operation for around 50 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Apple vs PepsiCo overview