Apple vs General Motors: Founders, CEOs and History
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne and is led by John Ternus. General Motors was founded in 1908 by William C. Durant and is led by Mary Barra.
Company facts
Apple
- Founded
- 1976
- Headquarters
- Cupertino, California
- Current CEO
- John Ternus
- Employees
- 166,000
General Motors
- Founded
- 1908
- Headquarters
- Detroit, Michigan
- Current CEO
- Mary Barra
- Employees
- 155,000
Founders
Apple
Steve Jobs
Apple Computer was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, who sold his 10% stake back to his partners for $800 twelve days later.
Steve Wozniak
Steve Wozniak co-founded Apple and supplied the engineering foundation for its early success. He designed the Apple I as a working personal-computer board and then created the Apple II, the product that transformed Apple into a real company.
Ronald Wayne
Ronald Wayne co-founded Apple in 1976 but exited the partnership after only days, selling his stake back to Jobs and Wozniak.
General Motors
William C. Durant
General Motors possesses one of the most chaotic, and consequential founding stories in American business history, built entirely through the aggressive, acquisitions of a single, effective, flawed visionary.
CEOs and their tenures
Apple
- John Sculley1983–1993
CEO
Sculley, a Wharton MBA who had built his reputation running Pepsi's marketing organization, was recruited to Apple in 1983 after Steve Jobs asked him, 'Do you want to sell sugar water for the rest of your life, or do you want to change the world?' Apple paid h…
Source - Gil Amelio1996–1997
CEO
Amelio built his reputation as a corporate turnaround specialist at Rockwell International and then as CEO of National Semiconductor, where he was credited with transforming it from a struggling third-tier chipmaker into a more respected competitor, before joi…
Source - Steve Jobs1997–2011
CEO
Jobs enrolled at Reed College but dropped out after six months, later working as a video-game designer at Atari before he and Steve Wozniak founded Apple Computer in the Jobs family garage in 1976, funding the venture by selling Jobs's Volkswagen van and Wozni…
Source - Tim Cook2011–2026
CEO
Cook earned an industrial-engineering degree from Auburn University and an MBA from Duke's Fuqua School of Business, then spent 12 years at IBM's personal-computer business before serving as COO of the reseller division at Intelligent Electronics and briefly a…
Source - John Ternus2026–present
CEO
Before becoming CEO, Ternus was Apple's senior vice president of Hardware Engineering, the group responsible for the engineering of Apple's devices. Cook described his contributions to Apple as spanning 25 years when the succession was announced.
Source
General Motors
- Alfred P. Sloan1923–1956
Former President, CEO, and Chairman
Sloan is arguably the most influential corporate executive of the twentieth century.
Source - Rick Wagoner2000–2009
Former Chairman and CEO
Wagoner's tenure ended in historic disaster, culminating in the 2009 government-managed bankruptcy and his forced resignation by the Obama administration.
Source - Mary Barra2014–present
Chair and Chief Executive Officer
Under Barra, GM has focused on profitability over global volume, regained the top U.S. sales spot, and returned large amounts of cash to shareholders through buybacks.
Source - Paul Jacobson2020–present
Executive Vice President and Chief Financial Officer
Has emphasized cash generation, inventory and incentive discipline, and returning North America margins to the 8-10% range.
Source - Mark Reuss2020–present
President
Longtime GM product and engineering executive who previously led global product development.
Source - Sterling Anderson2025–present
Executive Vice President and Chief Product Officer
Leads GM's in-house autonomous-driving effort after the end of Cruise robotaxi funding.
Source
Timeline: Apple and General Motors side by side
1908General Motors
General Motors Founded
William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.
1909General Motors
Cadillac and Oldsmobile Acquired
GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.
1923General Motors
Alfred Sloan Becomes President
Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.
1931General Motors
GM Surpasses Ford as World's Largest Automaker
General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.
1976Apple
Apple is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, turning an early personal-computer board into a company with a product and a market.
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple in 1976, when personal computing was still a hobbyist market.
1977Apple
The Apple II launches and gives the young company an expandable personal computer for schools, homes, and small businesses.
The Apple II turned a garage project into a business. Color graphics, expansion slots and a consumer-friendly design carried it into schools, homes and small offices, giving Apple a revenue base years before the Macintosh.
1980Apple
Apple completes its initial public offering in December 1980, raising capital and turning personal computing into a public-market story.
The December 1980 IPO gave Apple public-market capital and made personal computing look like a serious commercial category. It also raised the pressure to professionalize management, distribution and product planning as the company outgrew its founding team.
1984Apple
The Macintosh introduces a graphical interface and mouse-driven computing to a broad audience at a $2,495 launch price.
The Macintosh brought a graphical interface and a mouse to a mass-market computer and defined Apple's design identity.
1984General Motors
Saturn Corporation Founded
GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.
1996General Motors
OnStar Connected Vehicle Service Launched
GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.
1997Apple
Apple completes the NeXT acquisition, bringing Steve Jobs back and supplying the operating-system foundation for the years that followed.
Apple's NeXT acquisition brought Steve Jobs back when the company was financially weak and unfocused.
2001Apple
Apple introduces the iPod on October 23, 2001, a 5GB music player priced at $399 that held about 1,000 songs.
The iPod put a hard-drive music library in a pocket at $399 and went on sale on November 10, 2001.
2007Apple
The iPhone is introduced as a phone, widescreen iPod, and internet communicator, moving Apple into the center of mobile computing.
The iPhone moved Apple into mobile computing and shifted the company's center of gravity away from the Mac. It also created the hardware base that later supported services, accessories and developer economics.
2008Apple
The App Store opens with 500 apps, creating a controlled software marketplace that becomes a major Services pillar.
The App Store launched with 500 apps and gave iPhone owners a single, controlled way to install third-party software.
2009General Motors
Chapter 11 Bankruptcy and Government Bailout
General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.
2010General Motors
IPO Return to Public Markets
General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.
2011Apple
Tim Cook becomes chief executive on August 24, 2011, after Steve Jobs resigns and the board names Cook to succeed him.
Apple's board named Tim Cook chief executive on August 24, 2011, when Steve Jobs resigned and recommended the succession plan be carried out.
2014Apple
Apple agrees to acquire Beats Music and Beats Electronics for $3 billion, its largest deal.
Apple agreed to buy Beats Music and Beats Electronics for a total of $3 billion, about $2.6 billion in purchase price plus roughly $400 million vesting over time, and brought in founders Jimmy Iovine and Dr. Dre.
2014General Motors
Mary Barra Becomes CEO
Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.
2016General Motors
Cruise Automation Acquired
GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.
2020Apple
Apple announces the Mac transition to Apple silicon, deepening control over performance, power efficiency, and software optimization.
Apple began moving Mac computers off Intel processors and onto its own M-series chips in 2020.
2021General Motors
Ultium Platform and EV Commitment Announced
GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.
2024Apple
Vision Pro launches at $3,499 and gives Apple a shipping platform for spatial interfaces, sensors, and custom silicon.
Vision Pro gave Apple a live platform for spatial interfaces, eye and hand input, high-resolution displays and custom chips.
2024General Motors
Cruise Robotaxi Program Ended
Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.
2025General Motors
EV Capacity Cut and $7.6 Billion in EV Charges
After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.
2026Apple
John Ternus becomes chief executive on September 1, 2026, and Tim Cook becomes executive chairman.
John Ternus, Apple's senior vice president of Hardware Engineering, became chief executive on September 1, 2026, and Tim Cook became executive chairman after 15 years as CEO.
2026General Motors
Guidance Raised as North America Margins Recover
GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.
Acquisitions
General Motors
- Cruise Automation2016$1B
- Buick Motor Company (Original Acquisition)1908Undisclosed
Questions about Apple vs General Motors
Who is the CEO of Apple Inc. and General Motors Company?
Apple Inc. is led by John Ternus and General Motors Company is led by Mary Barra. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Apple Inc. founded vs General Motors Company?
General Motors Company was founded in 1908 — 68 years before Apple Inc., which was founded in 1976. General Motors Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Apple Inc..
How many employees does Apple Inc. have compared to General Motors Company?
Apple Inc. employs approximately 166,000 people, while General Motors Company employs approximately 155,000. Apple Inc. has the larger workforce at 166,000 employees, compared to General Motors Company's 155,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Apple Inc. and General Motors Company headquartered?
Both Apple Inc. and General Motors Company are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Apple Inc. and General Motors Company?
Apple Inc. was founded by Steve Jobs, Steve Wozniak, Ronald Wayne. General Motors Company was founded by William C. Durant.
Which company has a longer operating history — Apple Inc. or General Motors Company?
General Motors Company has been operating for approximately 118 years, making it the more established of the two companies. Apple Inc. has been in operation for around 50 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Apple vs General Motors overview