Alibaba vs Microsoft: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Alibaba and Microsoft side by side

1. 1975Microsoft

   Microsoft Founded

   Bill Gates and Paul Allen founded Microsoft after recognizing that the Altair 8800 needed usable programming software. Their first product, Altair BASIC, turned a hobbyist computer kit into a programmable platform.

2. 1981Microsoft

   MS-DOS Ships With IBM PC

   IBM introduced its personal computer with MS-DOS 1.0 and other Microsoft products. The milestone mattered because Microsoft's operating-system work moved from a small software supplier's project into the emerging corporate PC standard.

3. 1985Microsoft

   Windows Launch

   The release of Windows 1.0 began Microsoft's long move from command-line operating systems to graphical personal computing. The first version was not an instant blockbuster, but it gave Microsoft a user-interface path that could evolve with PC hardware.

4. 1986Microsoft

   Microsoft IPO

   Microsoft went public on the Nasdaq in March 1986.

5. 1990Microsoft

   Office Suite Release

   The bundling of Word, Excel, and PowerPoint into Microsoft Office created a productivity suite that became central to business work. The bundle simplified enterprise purchasing and made file compatibility a competitive weapon.

6. 1995Microsoft

   Windows 95 Released

   Microsoft released Windows 95 in August 1995.

7. 1998Microsoft

   U.S. Antitrust Case

   The U.S. Department of Justice accused Microsoft of using Windows power to suppress browser competition. The case mattered because it placed Microsoft's platform tactics under public and legal scrutiny at the height of its PC strong position.

8. 1999Alibaba

   Alibaba.com Launched

   Jack Ma and 17 co-founders launch Alibaba.com from a Hangzhou apartment with $60,000 in pooled savings, creating a B2B online marketplace connecting Chinese manufacturers with international buyers.

9. 1999Alibaba

   First Major Investment from SoftBank

   Masayoshi Son invests $20 million in Alibaba in a meeting reportedly lasting five minutes, alongside $5 million from Goldman Sachs, providing survival capital through the imminent dot-com crash.

10. 2001Alibaba

    Gold Supplier Program Launch

    Alibaba launches the Gold Supplier verified membership program at $3,000 per year, generating approximately $10 million in first-year revenue and proving the B2B marketplace model's commercial viability.

11. 2003Alibaba

    Taobao Launches to Challenge eBay

    Alibaba secretly develops and launches Taobao, a consumer-to-consumer marketplace offered free to both buyers and sellers, directly targeting eBay's Chinese market position. Within three years, Taobao surpasses eBay's Chinese market share.

12. 2004Alibaba

    Alipay Escrow Service Created

    Alibaba creates Alipay as a payment escrow solution for Taobao transactions, holding buyer funds until delivery confirmation before releasing payment to sellers solving the trust barrier that was limiting online commerce adoption.

13. 2008Alibaba

    Tmall (Taobao Mall) Launch

    Alibaba launches a premium B2C marketplace initially called Taobao Mall (later rebranded Tmall), allowing established brands to operate official storefronts with higher trust credentials and enabling Alibaba to serve the premium consumer segment.

14. 2009Alibaba

    Alibaba Cloud Founded

    Alibaba launches Alibaba Cloud (Aliyun) as a cloud computing business, a decade ahead of many enterprise adoption cycles, positioning it to become Asia Pacific's dominant cloud provider.

15. 2010Microsoft

    Azure Commercial Launch

    Azure gave Microsoft a way to compete in cloud infrastructure as enterprise customers began shifting workloads away from company-owned servers.

16. 2011Alibaba

    First Singles' Day Shopping Festival

    Alibaba transforms the informal 'Singles' Day' celebration on November 11 into a promotional shopping event on Taobao and Tmall, generating ~$130 million (936 million yuan) in sales a figure that would grow more than 100-fold in subsequent years.

17. 2014Alibaba

    Record-Breaking NYSE IPO

    Alibaba completes its initial public offering on the New York Stock Exchange on September 19, 2014, raising $25 billion the largest IPO in US stock market history at that time at a valuation of approximately $168 billion.

18. 2014Microsoft

    Satya Nadella CEO

    Satya Nadella became CEO and moved Microsoft away from a strategy that forced every product to serve Windows. He prioritized Azure, Microsoft 365, open source, Linux support, cross-platform software, and a more collaborative developer posture.

19. 2016Microsoft

    LinkedIn Acquisition

    Microsoft agreed to acquire LinkedIn in 2016 for $26.2 billion in cash. The deal mattered because it added a professional identity network to a company already strong in Office, Dynamics, cloud services, recruiting tools, advertising, and enterprise sales.

20. 2018Microsoft

    GitHub Acquisition

    Microsoft acquired GitHub for $7.5 billion in stock, reversing years of developer skepticism toward the company. The acquisition placed Microsoft inside the daily workflow of software developers across languages, clouds, and operating systems.

21. 2019Alibaba

    Dual Listing on Hong Kong Stock Exchange

    Alibaba completes a secondary listing on the Hong Kong Stock Exchange, raising an additional $13 billion and broadening its investor base among Asian institutional and retail investors, reducing dependence on US capital markets.

22. 2021Alibaba

    Record Antitrust Fine

    Chinese regulators impose a 18.23 billion yuan ($2.8 billion USD) antitrust fine on Alibaba following a months-long investigation into its 'choose one from two' exclusivity practices at the time, the largest antitrust fine in Chinese regulatory history.

23. 2023Alibaba

    Six-Business-Unit Restructuring Announced

    Alibaba announces its most significant organizational restructuring, dividing the company into six independent business units each with its own CEO and board: Taobao Tmall Group, Cloud Intelligence Group, Alibaba International Digital Commerce Group, Cainiao S…

24. 2023Microsoft

    AI Leadership

    Microsoft's expanded OpenAI partnership and Copilot product rollout placed the company at the center of enterprise generative AI adoption.

25. 2023Microsoft

    Activision Blizzard Acquisition Closes

    Microsoft completed the Activision Blizzard acquisition after intense regulatory review. The deal added Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, and other franchises to Microsoft Gaming.

Acquisitions

Questions about Alibaba vs Microsoft