Accenture vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Accenture and McDonald's side by side

1. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

2. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

3. 1953Accenture

   Arthur Andersen GE feasibility study

   Arthur Andersen's administrative services group, led by Joseph Glickauf, carries out a study for General Electric on computerizing payroll at Appliance Park in Louisville, Kentucky.

4. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

5. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

6. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

7. 1968McDonald's

   Big Mac Added to National Menu

   The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

8. 1975McDonald's

   Egg McMuffin Builds Breakfast

   The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

9. 1989Accenture

   Andersen Consulting formed

   Arthur Andersen and Andersen Consulting become separate units of Andersen Worldwide Societe Cooperative, with George Shaheen as managing partner and CEO of the consulting unit. The more profitable unit pays the other up to 15% of profits.

10. 1997Accenture

    Arbitration with Arthur Andersen begins

    Andersen Consulting files an arbitration claim with the International Chamber of Commerce, arguing that Arthur Andersen broke their agreement by building its own competing consulting practice.

11. 2000Accenture

    Arbitration ruling and Avanade

    In April 2000 Andersen Consulting and Microsoft form Avanade, a joint venture now majority owned by Accenture.

12. 2001Accenture

    Rename to Accenture and NYSE IPO

    Andersen Consulting becomes Accenture on Jan 1, 2001, a name based on "Accent on the future" suggested by an employee in Oslo. The Bermuda-incorporated company prices its IPO at $14.50 per share and starts trading on the NYSE on July 19, 2001.

13. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

14. 2004Accenture

    William D. Green becomes CEO

    William D. Green succeeds Joe Forehand as CEO on Sept 1, 2004; Forehand remains chairman.

15. 2009Accenture

    Reincorporation in Ireland

    On May 26, 2009 the board approves moving the company's place of incorporation from Bermuda to Ireland, which remains its legal domicile.

16. 2011Accenture

    Pierre Nanterme becomes CEO

    Pierre Nanterme becomes CEO in January 2011. The same year Accenture completes its purchase of insurance software company Duck Creek Technologies.

17. 2013Accenture

    Fjord acquisition

    Accenture agrees in May 2013 to acquire Fjord, a service design consultancy, adding design capacity to Accenture Interactive.

18. 2016Accenture

    Duck Creek stake sold to Apax

    Funds advised by Apax Partners buy a 60% stake in Duck Creek Technologies from Accenture, which keeps 40%.

19. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

20. 2019Accenture

    CEO transition and Droga5

    Nanterme steps down for health reasons on Jan 11, 2019 and CFO David Rowland becomes interim CEO. Accenture Interactive completes the purchase of creative agency Droga5, and Julie Sweet becomes CEO on Sept 1, 2019.

21. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

22. 2022Accenture

    Accenture Song

    On April 26, 2022 Accenture Interactive begins going to market as Accenture Song. FY2022 revenue rises 22% to $61.59B.

23. 2023Accenture

    $3B Data & AI investment

    In June 2023 Accenture announces a $3B investment over three years in its Data & AI practice and a plan to double AI talent to 80,000 people.

24. 2024Accenture

    Udacity acquisition

    Accenture completes its purchase of online education company Udacity on May 20, 2024 to support its Accenture LearnVantage training business.

25. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

26. 2025Accenture

    FY2025 results and restructuring

    FY2025 revenue reaches $69.67B with $80.62B in new bookings. In September 2025 Accenture outlines a six-month, $865M business optimization program, mainly severance, and moves to a single Reinvention Services unit.

27. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

28. 2026Accenture

    Faculty and Ookla deals

    Accenture completes the acquisition of UK AI company Faculty on March 16, 2026 and agrees in March 2026 to buy Ziff Davis's connectivity division (Ookla, Speedtest, Downdetector) for $1.2B in cash. Q3 FY2026 revenue is $18.72B.

Acquisitions

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