Society6
Financial Performance
Society6 Revenue & Financials
Revenue
$138M (FY2020)
What is Society6's revenue?
Society6 had $138M in revenue for fiscal year 2020, up 86.9% from 2019.
- Latest revenue
- $138M (FY2020)
- Year-over-year
- +86.9%
- Growth rate (CAGR)
- 29.6% over 2 years
- Peak revenue
- $138M (FY2020)
- Years of data
- 3
Financial Analysis
Society6 does not publish current standalone financial statements. Before Graham Holdings acquired Leaf Group in 2021, however, Leaf reported Society6 Group as a separate segment. SEC filings show segment revenue of $73.9 million in 2019 and $138.0 million in 2020; the 2019 filing said revenue had fallen 10% from 2018, implying about $82.1 million for that year. These historical figures cover Society6 plus the Deny Designs wholesale channel and should not be confused with Graham Holdings' consolidated revenue.
Revenue Trend Analysis
YoY Change
+86.9%
2-Year CAGR
+29.6%
Peak Year
2020
Trend
Not enough comparable years
Society6 has 3 full fiscal year figures on this page, compounding at +29.6% annually over 2 years. The most recent year saw a 86.9% increase versus the prior year. Annual revenue peaked in fiscal year 2020 at $138M. Of 2 comparable year-over-year steps, 1 showed growth and 1 showed a decline.
Annual revenue history
| Fiscal Year | Revenue | YoY Change | Source |
|---|---|---|---|
| FY2020 | $138M | +86.9% | Leaf Group 2020 Form 10-K Society6 Group segment revenue; the segment included Society6 and Deny Designs. |
| FY2019 | $73.9M | -10.0% | Leaf Group 2020 Form 10-K Society6 Group segment revenue; the segment included Society6 and Deny Designs. |
| FY2018 | $82.1M | — | Leaf Group 2019 Form 10-K Approximate Society6 Group segment revenue implied by the filing's statement that 2019 revenue of USD 73.852 million was down 10% year over year. The segment included Deny Designs. |
Click any row to see year details.
Keep researching Society6
Society6 Revenue and Financial FAQ
What was Society6's historical revenue scale within Leaf Group?
Prior to being taken private by Graham Holdings in 2021, Society6 served as the engine of Leaf Group's Marketplaces division, generating between $100 million and $150 million in annual gross revenue.
How much did Graham Holdings pay to acquire Leaf Group and Society6 in 2021?
In June 2021, Graham Holdings Company acquired Leaf Group for $8.50 per share in an all-cash deal valued at approximately $323 million, bringing Society6 under private conglomerate ownership.
What was the original acquisition price paid by Demand Media in 2013?
In June 2013, Demand Media purchased Society6 for $94 million ($75 million cash and $19 million in common stock), representing a rich e-commerce valuation multiple on Society6's rapid early growth.
What are typical gross margins in the print-on-demand e-commerce sector?
Gross margins for print-on-demand marketplaces like Society6 typically range from 35% to 45%, reflecting retail product sales minus third-party manufacturing costs, wholesale blank materials, and artist royalty payouts.
How much money has Society6 paid out to independent artists?
Since its founding in 2009, Society6 has distributed tens of millions of dollars in cumulative royalty payouts to independent visual artists and creators worldwide.
How did postal and logistics inflation impact Society6's financials after 2022?
Soaring carrier shipping rates (USPS, FedEx, UPS) and raw textile and paper cost inflation squeezed print-on-demand unit margins, forcing Society6 to introduce shipping fee pass-throughs and artist subscription plans in 2023 to protect operating profitability.
What is Society6's Average Order Value (AOV)?
Society6's Average Order Value typically ranges between $55 and $75, driven by multi-item home decor orders (such as paired throw pillows, framed prints, and bedding sets).
How does seasonal holiday shopping impact Society6's annual revenue?
Like most consumer home decor and gift retailers, Society6 generates a disproportionate share of its annual revenue and cash flow (~35% to 45%) during the Q4 holiday shopping corridor between Black Friday and Christmas.
Does parent Graham Holdings report Society6 financials separately?
Graham Holdings Company (NYSE: GHC) consolidates Society6 within its "Other Businesses" segment alongside healthcare, manufacturing, and educational assets, focusing on long-term cash flow generation rather than standalone quarterly metrics.
What are the main variable operating costs for Society6?
The primary variable costs are digital customer acquisition advertising (Meta and Google ad spend), payment processing fees (credit cards, PayPal, Klarna), and customer service operations.
How do promo codes and site-wide sales impact realized profit margins?
Society6 relies heavily on promotional discount events (20% to 40% off sales), with discount costs shared between base manufacturing margins and adjusted artist markups.
What is Society6's capital expenditure profile?
Because Society6 relies on third-party printing partners for physical manufacturing and cloud infrastructure on AWS for its marketplace, its internal capital expenditure requirements are minimal, consisting primarily of software engineering and website maintenance.
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Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Society6 Revenue & Financials." CorpDigest, https://corpdigest.com/company/society6/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Society6 reported $138M in revenue (FY2020).</strong><br>Source: <a href="https://corpdigest.com/company/society6/financials" target="_blank" rel="noopener">CorpDigest — Society6 financials</a></div>Related Financial Audits
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