Ross Stores Competitive Strategy & SWOT Analysis
Ross wins through buying scale, vendor relationships, merchant experience, real estate density, low-cost store operations, and customer trust in everyday value. The company reported over 800 merchants across Ross and dd's DISCOUNTS at the end of fiscal 2025.
Market Position & Competitive Landscape
Ross competes most directly with TJX and Burlington in off-price apparel and home goods, while Walmart, Target, Dollar Tree, Dollar General, Shein, and Temu compete for parts of the value customer wallet. Ross stays focused on physical-store treasure-hunt economics rather than trying to look like a full-price retailer.