Rolex SA
Market Data Current As Of: August 12, 2026
Explore Rolex SA
Core profile pages, annual revenue records, and related research hubs for this company.
Rolex SA
Explore Rolex SA
Core profile pages, annual revenue records, and related research hubs for this company.
Financial Performance
Revenue
$10.5B (Estimated)
Employees
30,000
As a private trust, Rolex's financials are closely guarded, but industry analysts estimate their annual revenue exceeds $10 billion, maintaining the lion's share of the Swiss watch market.
| Fiscal Year | Revenue | YoY Change |
|---|---|---|
| FY2023 | $10.5B | — |
Source: SEC EDGAR filings, annual earnings releases, and verified financial disclosures.
Click any row to see year details.
Rolex SA is the second-largest sportswear manufacturer in the world (behind Nike), consistently generating over €21 billion in annual revenue.
When Rolex SA terminated its partnership with Hans Wilsdorf Foundation in 2022, it was left with over €1 billion in unsold Tudor inventory, resulting in massive write-downs and the company's first annual loss in over 30 years.
Footwear gross margins are typically strong (around 47-50%), but operating margins were severely squeezed by the Tudor fallout, excess inventory markdowns, and inflation in 2023.
Yes, Rolex SA traditionally pays an annual dividend, though it significantly slashed the payout during the 2023 financial crisis to preserve cash flow.
Under new CEO Jean-Frédéric Dufour, Rolex SA is recovering by slowly selling off the remaining Tudor inventory (donating a portion to charity) and riding a massive viral sales boom of its classic 'Datejust' and 'Day-Date' watches.
Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Rolex SA Revenue & Financials." CorpDigest, https://corpdigest.com/company/rolex/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Rolex SA reported $11B in revenue (FY2023).</strong><br>Source: <a href="https://corpdigest.com/company/rolex/financials" target="_blank" rel="noopener">CorpDigest — Rolex SA financials</a></div>