Founder Profile
Alfred Davis
Last reviewed: October 2026 · By Swet Parvadiya
Who is Alfred Davis?
Alfred Davis is a founder of Rolex SA, which was founded in 1905 with Hans Wilsdorf.
- Company founded
- Rolex SA
- Founded
- 1905
- Co-founders
- Hans Wilsdorf
Background
A London businessman who partnered with Wilsdorf in the company's early years.
Founding Story
Alfred Davis was Hans Wilsdorf's brother-in-law and co-founder of Wilsdorf & Davis in London in 1905. The firm imported movements from Hermann Aegler in Bienne and fitted them in cases for sale through jewellers, with early casebacks stamped 'W&D'. Alfred Davis was born in 1882.
Sources
This profile does not yet cite a source specific to Alfred Davis. The sources below document the company company rather than the person, so check them against the claims above.
- Morgan Stanley 2025 estimate (Rolex SA)
- Morgan Stanley Swiss Watcher analysis (Rolex SA)