Trunk Club
2014
$350M
Why
Nordstrom acquired Trunk Club to experiment with digital personal styling and bring a higher-touch styling model into its broader retail ecosystem.
Impact
The deal gave Nordstrom digital styling talent and customer learnings, but the standalone Trunk Club model did not become a durable growth engine.
Outcome
Nordstrom sunset the Trunk Club brand in fiscal 2022 and folded styling emphasis back into Nordstrom stores and digital services.