Morgan Stanley was founded in 1935 in New York by Henry S. Morgan (grandson of J. Pierpont Morgan) and Harold Stanley after the Glass-Steagall Act forced J.P. Morgan & Co. To separate its commercial and investment banking operations. The company operates in investment banking and wealth management and is led by CEO Ted Pick (since January 2024). Revenue model: Morgan Stanley earns advisory and underwriting fees (M&A, IPOs, debt issuance), equity and fixed income trading revenue, wealth-management fees (asset-based advisory fees, transactional commissions), net interest income (margin lending, deposits), asset-management fees (Parametric, Eaton Vance, Calvert), and workplace services (E*TRADE stock-plan administration). Morgan Stanley reported $70.6B in FY2025 net revenue with $16.9B net income. Q1 2026 set records: $20.6B revenue (up 16%), $5.6B net income (up 29%), EPS $3.43, ROTCE 27.1%. The firm attracted $118B in net new assets in Q1 2026. Total client assets in Wealth and Investment Management exceed $9.3 trillion. Market capitalization is approximately $195 billion (NYSE: MS). The company employs approximately 80,000 people. Competitive position: Morgan Stanley's advantage is the integrated loop between institutional securities (boardroom advisory, trading, research), workplace stock plans (E*TRADE), digital brokerage, 15,000+ financial advisors, and investment-product manufacturing (Parametric, Eaton Vance) — creating a pathway from stock-plan participant to brokerage client to advisory household to family-office relationship. Strategic direction: Growing recurring wealth and asset-management fees toward $10T+ in client assets while using investment banking and markets strength to capture cyclical upside and provide the institutional credibility that makes the wealth platform distinctive.