Miro turned the office whiteboard into a browser-based infinite canvas where many people can add sticky notes, draw diagrams, run workshops and plan sprints at the same time. Remote and hybrid work after 2020 made it a default tool in many companies, and it is now widely used for agile ceremonies, customer journey maps, system diagrams and strategy sessions. In 2026 it is a mature, mostly enterprise SaaS business with about $600 million in ARR that is being sold to Bending Spoons. The company is headquartered in San Francisco, California. The visual collaboration pioneer was founded in 2011 in Perm, Russia, as RealtimeBoard by Andrey Khusid and Oleg Shardin before moving global headquarters to Amsterdam and San Francisco and rebranding to Miro in 2019.
Miro makes money from software subscriptions. Anyone can use a free plan with a limited number of editable boards; teams then pay per member for Starter and Business plans, and large organizations sign annual Enterprise contracts that add security controls, admin tools, data residency and support. Growth is product-led: boards are shared by link, so invited colleagues become new users and usage spreads inside a company until IT buys a company-wide license. By 2026 nearly 90% of Miro's roughly $600 million in ARR came from business and enterprise customers, and more than 750 customers paid over $100,000 a year. AI features (Miro AI and canvas-based AI workflows) are packaged into paid plans with usage credits.