RealtimeBoard, Inc. (dba Miro) is the undisputed global market leader and transformative pioneer of enterprise visual collaboration, digital whiteboarding, and distributed innovation workspaces. Founded in 2011 by visionary entrepreneurs Andrey Khusid and Oleg Shardin, Miro was created to solve a fundamental human challenge: bridging physical distance for distributed creative and engineering teams. Operating dual executive headquarters in San Francisco and Amsterdam, Miro pioneered the infinite spatial canvas—unifying brainstorming, system architecture diagramming, agile sprint planning, and visual project management into an interconnected digital medium. Today, Miro generates over $500 million in annualized run-rate revenue at a $17.5 billion valuation, serving over 80 million registered users across 200,000+ organizations, including 99% of the Fortune 100, under the leadership of co-founder and CEO Andrey Khusid.
Miro operates a high-margin, hybrid Product-Led Growth (PLG) and enterprise software-as-a-service (SaaS) per-seat subscription business model characterized by software gross margins exceeding 85% and exceptional net retention across Global 2000 enterprise accounts. Its revenue architecture is structured across four core tiers: First, the Free tier, which provides three editable boards and acts as a frictionless global user acquisition funnel. Second, the Starter plan ($8-$10/member/month), designed for small agile teams requiring unlimited boards, custom templates, and high-resolution exports. Third, the Business plan ($16-$20/member/month), tailored for growing business units, adding advanced diagramming shapes (BPMN, UML, AWS architecture), single sign-on (SSO), and unlimited external guests. Fourth, the Enterprise plan ($30-$45+/member/month), delivering Enterprise Guard security, automated SCIM provisioning, centralized multi-team administration, dedicated customer success managers, and custom data residency. Miro monetizes through its Miro Assist generative AI suite, accelerating tier upgrades across corporate engineering, design, and product departments.