ET Medialabs
2025
Why
performance marketing and analytics agency
Impact
Expanded digital footprint
Outcome
Integrated into firm
McKinsey & Company
Acquisitions
4
Major Deals Covered
This page covers 4 major deals from 2022 to 2025, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| ET Medialabs | 2025 | Undisclosed | performance marketing and analytics agency |
| Strategic Estimating Systems | 2024 | Undisclosed | cost estimating and economic evaluation for capital projects |
| Iguazio | 2023 | Undisclosed | AI and machine-learning platform |
| SCM Connections | 2022 | Undisclosed | technology-enabled supply chain planning and analytics |
2025
performance marketing and analytics agency
Expanded digital footprint
Integrated into firm
2024
cost estimating and economic evaluation for capital projects
Deepened energy expertise
Integrated into firm
2023
AI and machine-learning platform
Integrated into QuantumBlack
Integrated into QuantumBlack
2022
technology-enabled supply chain planning and analytics
Enhanced supply chain practice
Integrated into firm
Since 2021 McKinsey has pushed beyond advice into implementation, technology and AI. QuantumBlack is the center of that push, supported by tuck-in acquisitions in data engineering, supply-chain planning, capital-project estimating and digital marketing. Internally, the firm rolled out its Lilli generative AI platform and by January 2026 reported about 25,000 AI agents working alongside roughly 40,000 people. Recruiting has also changed: in 2026 McKinsey began testing graduate candidates on how they work with AI tools.
McKinsey makes money by charging fees for professional services. Clients pay for project teams, usually priced per team per week, and increasingly through multi-year transformation programs and some outcome-linked arrangements. Work spans corporate strategy and M&A, operations and supply chain, marketing and sales, organization and people, risk, sustainability, and technology and AI delivery through QuantumBlack, AI by McKinsey. It does not sell products at scale; the economics depend on billable utilization, pricing power and partner leverage.
In 2015, McKinsey acquired UK-based data analytics firm QuantumBlack, which originally developed real-time telemetry analytics for Formula 1 racing teams. QuantumBlack became the foundation of 'QuantumBlack, AI by McKinsey,' expanding the firm's capabilities in machine learning, neural networks, and production-grade enterprise AI engineering.
In 2016, McKinsey acquired Swedish design agency Veryday (one of the world's oldest and most decorated industrial design firms) and merged it into McKinsey Design. This allowed McKinsey to offer end-to-end product design, user experience (UX) architecture, and customer-centric physical hardware engineering alongside corporate strategy.
In 2020, McKinsey acquired Candid Partners, an Atlanta-based cloud consulting and technology services firm. The deal brought hundreds of certified enterprise cloud architects into McKinsey Digital to help Fortune 500 clients migrate legacy IT architectures to AWS, Microsoft Azure, and Google Cloud.
McKinsey acquired specialized engineering and cloud data firms like Inceptez to build internal data engineering muscle, enabling the firm to build and deploy complex data pipelines, lakehouses, and real-time streaming architectures required for generative AI deployments.
McKinsey acquired specialized supply chain tech startups and procurement analytics software firms (such as Orpheus in 2020) to create 'Spend Intelligence' platforms, providing corporate clients with automated spend categorization, supplier risk tracking, and procurement cost-reduction software.
Unlike tech holding companies that maintain separate brands, McKinsey typically absorbs acquired companies directly into its functional practices (e.g., McKinsey Digital, QuantumBlack, McKinsey Sustainability), integrating acquired founders and technologists into the firm's standardized partnership track.
Strategic acquisitions in AI, cloud, design, and cybersecurity allow McKinsey to compete directly against digital systems integrators like Accenture and IBM, providing clients with comprehensive end-to-end strategic design and operational execution under one trusted brand.
No. McKinsey has deliberately avoided acquiring investment banks, audit firms, or brokerages to avoid severe conflicts of interest, regulatory entanglements under SEC rules, and maintain its position as an unconflicted, pure-play strategic management advisor.
Historically, never; they relied entirely on organic, elite hiring. However, as "Digital Transformation" became a multi-billion dollar market, McKinsey realized they lacked pure tech and design talent. They launched "McKinsey Digital" and began aggressively acquiring highly specialized boutique agencies (like the elite design firm Lunar in 2015) to directly compete with massive tech integrators like Accenture.
Compare corporate acquisition records, deal values, and strategic targets
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