McDonald's Corporation
Explore McDonald's
Core profile pages, annual revenue records, and related research hubs for this company.
McDonald's Corporation
Explore McDonald's
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $26.9B
McDonald's makes money from franchise royalties, rent, fees, and company-operated restaurant sales. The most powerful part of the model is that franchisees provide most restaurant-level labor and capital, while McDonald's controls brand standards, menu systems, supplier relationships, site economics, digital platforms, and real estate in many markets.
McDonald's growth strategy centers on restaurant expansion, core menu strength, value platforms, chicken growth, digital ordering, MyMcDonald's Rewards, delivery partnerships, drive-thru throughput, restaurant modernization, and franchisee execution under the Accelerating the Arches framework.