Macy's, Inc.
Explore Macy's
Core profile pages, annual revenue records, and related research hubs for this company.
Macy's, Inc.
Explore Macy's
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $22.621B
Macy's sells apparel, accessories, cosmetics, fragrances, home goods, furniture, gifts, luxury merchandise, and beauty services through stores, websites, mobile apps, private brands, marketplace assortment, and credit-card partnerships. Bloomingdale's targets upscale department store shoppers, while Bluemercury focuses on prestige beauty and skincare.
Macy's growth strategy centers on closing underperforming stores, investing in stronger locations, improving merchandising, expanding small formats, growing Bloomingdale's and Bluemercury, upgrading digital experiences, and using data-driven personalization.