Affinity Bank
2026
Why
Community bank providing personalized banking solutions.
Fidelity Investments
Acquisitions
3
Major Deals Covered
This page covers 3 major deals from 2015 to 2026, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| eMoney Advisor | 2015 | Undisclosed | Acquired financial planning software provider eMoney Advisor. |
| Shoobx | 2023 | Undisclosed | Acquired equity management and governance software for private companies. |
| Affinity Bank | 2026 | Undisclosed | Community bank providing personalized banking solutions. |
2026
Community bank providing personalized banking solutions.
2023
Acquired equity management and governance software for private companies.
Extended Fidelity's stock plan services to earlier-stage companies.
Folded into Fidelity's private company equity offerings.
2015
Acquired financial planning software provider eMoney Advisor.
Added planning software used by advisers and Fidelity's own planning services.
eMoney continues to operate as a Fidelity subsidiary.
Fidelity is growing by deepening relationships rather than winning on price alone. Recent moves include the unified managed household platform launched in 2024, the Fidelity Trader+ platform launched in September 2025 (about 1.4 million average users by year-end), new active ETFs such as the CLO ETFs launched in early 2026, and continued digital-asset products including FBTC and crypto trading.
Fidelity makes money from the assets and activity of the people and institutions that use its platforms. The main engines are: 1. Asset management fees on Fidelity mutual funds, ETFs, money market funds and managed accounts ($7.1 trillion in its own funds at the end of 2025). 2. Workplace Investing, where Fidelity administers 401(k), 403(b), health savings and stock plans for employers and earns recordkeeping and plan fees. 3. Personal Investing, the retail brokerage and advice business that earns interest on cash and margin balances, options and trading revenue, and advisory fees from managed accounts such as Fidelity Wealth Services. 4. Institutional services, including clearing, custody and technology for registered investment advisers and broker-dealers through Fidelity Institutional and National Financial Services. 5. Digital assets, including custody and trading through Fidelity Digital Assets and the Fidelity Wise Origin Bitcoin Fund (FBTC). The workplace business is also a funnel. Many employees first meet Fidelity through an employer plan and later roll savings into Fidelity IRAs, brokerage accounts or advised relationships. In 2025 the firm gathered $657.3 billion in net new assets and averaged 4.4 million trades a day, up 31%. Fidelity is private. The Johnson family is widely reported to own a large minority stake, with the rest held by current and former executives, so the firm reports selected figures in an annual report rather than SEC 10-K filings.
In February 2015, Fidelity acquired leading wealth planning software platform eMoney Advisor for an estimated $257 million. eMoney gave Fidelity market-leading financial planning, cash-flow modeling, and client portal technology used by tens of thousands of independent financial advisors.
In the 1980s, Ned Johnson founded and acquired corporate executive transportation provider BostonCoach, building a national corporate fleet before selling the business in 2013 to focus capital strictly on financial technology and asset management.
Fidelity has acquired and incubated specialized technology providers including digital advice platforms, ESG data analytics engines, automated direct indexing engines, and specialized cybersecurity firms to power its digital brokerage and RIA custodial tools.
F-Prime Capital (and sister fund Eight Roads) acts as a global venture capital leader, investing private balance sheet capital across healthcare, enterprise software, and fintech startups, generating billions in investment gains from early investments in Alibaba, Toast, and Flywire.
Fidelity executed strategic tuck-in acquisitions of corporate health and welfare benefits administration platforms, expanding beyond retirement 401(k)s into full Total Benefit Administration (Health Savings Accounts / HSAs, student loan repayment assistance, equity plan services).
Unlike publicly traded peers that engage in large, debt-fueled corporate mergers (e.g., Schwab acquiring TD Ameritrade or Morgan Stanley acquiring E*TRADE), Fidelity relies primarily on organic growth and internal R&D, executing only targeted software and technology acquisitions.
Rather than acquiring an external crypto exchange, Fidelity built Fidelity Digital Assets from the ground up through internal R&D inside the Fidelity Center for Applied Technology (FCAT), designing proprietary institutional cold-storage custody and order execution vaults.
Fidelity continues to invest in AI-driven financial advisory tools, automated tax optimization algorithms, alternative asset platforms (private equity/private credit access for retail wealth), and digital identity infrastructure.
Unlike Charles Schwab (which bought TD Ameritrade), Fidelity generally avoids massive broker acquisitions. They prefer organic growth. However, they do acquire fintech companies, like their highly strategic 2015 acquisition of eMoney Advisor to dominate financial planning software for independent advisors.
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