Edgewell Personal Care Company: CEO History

Edgewell Personal Care trades at 0.41 times annual revenue — less than half of what the company earns in a year. That valuation implies either imminent collapse or profound misunderstanding. The reality sits somewhere uncomfortable in between: a $2.25 billion consumer products company with genuine brands, a 28.8% surge in Wet Shave segment profit in FY2024, and a Feminine Care business that simultaneously collapsed 42.1%. Both numbers come from the same fiscal year. That is the Edgewell paradox in a single sentence. The company was born in 2015 from a spin-off of Energizer Holdings' personal care division — itself a descendant of Ralston Purina. Its brand lineage runs deeper than its corporate history suggests. Schick was founded in 1926. Wilkinson Sword traces to 1772. Banana Boat launched in 1974. Edgewell didn't build these brands; it inherited them and has spent a decade trying to decide what to do with them. The defining strategic battle has been in wet shave, where Edgewell holds the low-20s percent share of the U.S. Market against Gillette's approximately 50%. The company tried to acquire Harry's in 2020 for $1.37 billion — the FTC blocked it. It then pivoted and acquired Billie for $310 million in 2021 after regulators blocked Procter & Gamble's own Billie bid. That sequence reveals a company that thinks carefully about where the market is going and finds creative ways to get there. The November 2025 divestiture of the Feminine Care segment to Essity for $340 million — after that segment's profit had fallen to $28.8 million — crystallized a multi-year portfolio rebalancing. Edgewell is becoming a wet shave and sun care company. Whether that focus eventually commands a higher multiple is the central question for anyone watching this stock.