Rod Little
President and Chief Executive Officer
2019 – Present
7 years (current)
Key Decisions & Impact
As President and CEO, Rod Little orchestrated a comprehensive turnaround strategy for Edgewell after a period of declining sales. He made the pivotal decision to restructure the company's operating model, shifting away from a complex matrix organization to a more agile, decentralized regional hub model to accelerate decision-making. He led the strategic acquisition of fast-growing, digitally native brands like Cremo and Billie, diversifying the portfolio away from traditional wet shave reliance and capturing younger consumer demographics. Furthermore, he mandated significant investments in the company's e-commerce capabilities and digital marketing infrastructure.
Legacy
Little's decisive leadership stabilized the company's financial performance and returned it to top-line growth. By streamlining operations and instilling a culture of accountability and speed, he transformed Edgewell into a more competitive and modern consumer packaged goods company. His strategic focus on acquiring insurgent brands and building a robust direct-to-consumer business model modernized the company's brand portfolio, ensuring its relevance in an increasingly digital retail landscape.