Most shoppers know Edgewell's brands rather than its name. The company sits behind Schick and Wilkinson Sword razors, Billie, Banana Boat and Hawaiian Tropic sunscreens, Wet Ones and several men's grooming labels, and it is the main branded challenger to Gillette in wet shave. Since 2026 it has been a smaller, more focused business after exiting feminine care. The company is headquartered in Shelton, Connecticut.
Edgewell makes money by manufacturing branded personal care products and selling them wholesale to retailers such as mass merchants, grocery and drug chains, club stores and e-commerce platforms, plus some direct-to-consumer sales through brands like Billie. Wet Shave is its largest category and follows a razor-and-blades pattern: handles create an installed base and replacement cartridges and disposables generate repeat purchases. The company also sells private-label and value razors. Sun and Skin Care (Banana Boat, Hawaiian Tropic, Wet Ones) is seasonal, peaking ahead of summer, and Grooming (Cremo, Jack Black, Bulldog) carries premium price points. Profitability depends on pricing, promotional spending, input and tariff costs, and productivity savings from manufacturing consolidation.