Animade
2026
$Undisclosed
Why
To further enhance the company's product storytelling and character animation capabilities. By acquiring this renowned London-based animation and motion design studio, Duolingo aimed to build upon the success of the Gunner acquisition, expanding its in-house creative capacity to support its growing portfolio of subjects, including math and music, with rich, engaging visual content.
Impact
The addition of Animade provided the creative firepower needed to rapidly iterate on new character designs and complex motion graphics. It enabled the company to produce more sophisticated, narrative-driven content within the app, further gamifying the educational journey and differentiating the product from traditional, text-heavy learning applications.
Outcome
The acquisition bolstered Duolingo's global design team, allowing for continuous, high-quality visual innovation across all its educational products and marketing campaigns, driving further user engagement and organic brand growth across international markets.