Direct Line
Financial Performance
Direct Line Revenue & Financials
Revenue
~$4.4B (FY2024)
Market Cap
$3.7B
Net Income
~$250.8M
Employees
9,000
What is Direct Line's revenue?
Direct Line had ~$4.4B in revenue for fiscal year 2024, up 7.7% from 2023. Net income was ~$250.8M.
- Latest revenue
- ~$4.4B (FY2024)
- Year-over-year
- +7.7%
- Growth rate (CAGR)
- 0.7% over 9 years
- Peak revenue
- ~$4.5B (FY2017)
- Years of data
- 10
- Employees
- 9,000
- How much profit does Direct Line make?
- Direct Line reported net income of ~$250.8M for fiscal year 2024.
- How many employees does Direct Line have?
- Direct Line has about 9,000 employees.
Financial Analysis
Direct Line's financial turnaround in 2024 demonstrated outstanding balance sheet resilience. In fiscal year 2024, the group generated £3.35 billion in gross written premiums and restored net operating profits to £190 million, bouncing back strongly from previous underwriting deficits. Demonstrating disciplined capital management, Direct Line restored its Solvency II capital coverage ratio to a robust 197%—well above the upper bound of its 140%-180% target operating range. This exceptional capital regeneration allowed the board to reinstate regular dividend payments and resist opportunistic takeover bids from foreign suitors.
Revenue Trend Analysis
YoY Change
+7.7%
9-Year CAGR
+0.7%
Peak Year
2017
Trend
Volatile
Direct Line has 10 full fiscal year figures on this page, compounding at +0.7% annually over 9 years. The most recent year saw a 7.7% increase versus the prior year. Annual revenue peaked in fiscal year 2017 at ~$4.5B. Of 9 comparable year-over-year steps, 4 showed growth and 5 showed a decline.
Annual revenue history
| Fiscal Year | Revenue | Net Income | YoY Change |
|---|---|---|---|
| FY2024 | ~$4.4B | ~$250.8M | +7.7% |
| FY2023 | ~$4.1B | -~$250.1M | +4.7% |
| FY2022 | ~$3.9B | -~$39.9M | -6.3% |
| FY2021 | ~$4.2B | ~$454.6M | -0.3% |
| FY2020 | ~$4.2B | ~$484.7M | -0.7% |
| FY2019 | ~$4.2B | ~$556.2M | -0.3% |
| FY2018 | ~$4.2B | ~$618.7M | -5.3% |
| FY2017 | ~$4.5B | ~$560.1M | +3.6% |
| FY2016 | ~$4.3B | ~$369.2M | +3.8% |
| FY2015 | ~$4.2B | ~$511.2M | — |
Click any row to see year details.
Keep researching Direct Line
Direct Line Revenue and Financial FAQ
What was Direct Line's total revenue and net income in FY2024?
In FY2024, Direct Line generated £3.35 billion in revenue and achieved £190 million in net profit, delivering a 5.67% net profit margin and marking a decisive turnaround from underwriting losses in 2022 and 2023.
Why did Direct Line experience financial losses in FY2022 and FY2023?
The group suffered losses in FY2022 and FY2023 due to rapid post-pandemic inflation in vehicle parts and repair labor, alongside extreme UK winter freeze and subsidence claims that triggered severe loss spikes.
What is Direct Line's largest revenue stream?
Personal motor insurance is Direct Line's largest revenue stream, generating £1.742 billion or 52.0% of total group revenue in FY2024 across its Direct Line, Churchill, and Darwin underwriting operations.
Cite or embed this data
Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Direct Line Revenue & Financials." CorpDigest, https://corpdigest.com/company/direct-line/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Direct Line reported ~$4.4B in revenue (FY2024).</strong><br>Source: <a href="https://corpdigest.com/company/direct-line/financials" target="_blank" rel="noopener">CorpDigest — Direct Line financials</a></div>Related Financial Audits
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