Founder Profile
Sir Peter Wood
Last reviewed: January 1970 · By Swet Parvadiya
Who is Sir Peter Wood?
Sir Peter Wood is a founder of Direct Line, which was founded in 1985 with Martin Long.
- Company founded
- Direct Line
- Founded
- 1985
- Co-founders
- Martin Long
Founding Story
Sir Peter Wood is a visionary British entrepreneur who revolutionized insurance by founding Direct Line in 1985 and esure in 2000. Wood was knighted in 2016 for services to business and innovation.
Sources
This profile does not yet cite a source specific to Sir Peter Wood. The sources below document the company company rather than the person, so check them against the claims above.
- Direct Line Insurance Group plc Annual Report (Fiscal 2024) (Direct Line)
- Direct Line Group Heritage Archive: 1985 to Present (Direct Line)