Diageo plc
Explore Diageo
Core profile pages, annual revenue records, and related research hubs for this company.
Diageo plc
Explore Diageo
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $20.25B
Diageo makes money by producing, marketing, and distributing premium spirits, beer, and ready-to-drink products through a global portfolio of brands, local distributors, owned production assets, and route-to-market partnerships.
Diageo is focused on premiumization, Guinness growth, tequila, Scotch, route-to-market execution, portfolio pruning, productivity, and disciplined brand investment.
Diageo makes money from branded alcohol sales through distributors, retailers, bars, travel retail, and premium brand portfolios.
Diageo sells whisky, vodka, tequila, beer, rum, gin, ready-to-drink beverages, and premium spirits brands to retailers, bars, restaurants, distributors, travelers, consumers, and premium spirits collectors.
Diageo serves retailers, bars, restaurants, distributors, travelers, consumers, and premium spirits collectors, with demand shaped by its industry, channels, and product portfolio.
The model shows how Diageo converts products, customer relationships, and scale into recurring revenue and profit potential.