Diageo plc: Diageo is a global premium spirits and beer company led by CEO Dave Lewis. It reported $20.245B in FY2025 net sales, $2.538B profit for the year, and 29,632 FTE employees.
Diageo plc: Key Facts
| Founded | 1997 |
|---|---|
| Headquarters | London, United Kingdom |
| CEO | Dave Lewis |
| Employees | 29,632 full-time equivalent employees |
| Revenue (FY2025) | $20.25B |
| Net income / profit | $2.54B profit for the year |
| Primary source | FY2025 annual report |
How Diageo Makes Money
Diageo makes money by producing, marketing, and distributing premium spirits, beer, and ready-to-drink products through a global portfolio of brands, local distributors, owned production assets, and route-to-market partnerships.
Why Diageo Matters
Diageo matters because it is one of the clearest examples of beverage premiumization: the same global distributor can sell everyday brands, luxury spirits, beer, and ready-to-drink products while allocating marketing dollars to the fastest-returning categories.
Key Risk
The biggest risk is a prolonged premium-spirits slowdown that weakens U.S. tequila and whisky demand while regulation, taxes, and currency pressure rise.
