Datadog, Inc.

Cloud observabilityFounded 2010

Last reviewed: July 2026

Explore Datadog

Core profile pages, annual revenue records, and related research hubs for this company.

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.

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Datadog, Inc.

Cloud observabilityFounded 2010

Reviewed by Swet Parvadiya

Last reviewed: July 2026

Acquisitions

Datadog Acquisitions

Total Acquisitions

$525M

Disclosed Deal Value

Propolis

2026

$30M

Why

Datadog acquired Propolis, an AI-powered QA testing platform. Propolis provided automated testing capabilities that used AI to detect bugs, performance issues, and UI problems.

Impact

The acquisition expanded Datadog's testing and quality assurance capabilities, complementing synthetic monitoring with AI-powered test generation and execution. It supported the shift from passive monitoring to active quality assurance.

Outcome

Propolis's technology was integrated into Datadog's platform, enhancing synthetic monitoring and testing capabilities. The acquisition supported the company's AI-powered operations strategy.

Quickwit

2025

$75M

Why

Datadog acquired Quickwit, an open-source cloud-native log search engine. Quickwit provided high-performance, cost-efficient log search capabilities using a novel indexing approach.

Impact

The acquisition strengthened Datadog's Log Management product by adding advanced search capabilities and cost-efficient log storage. It supported the company's Flex Logs strategy for flexible log retention and pricing.

Outcome

Quickwit's technology was integrated into Datadog's log platform, improving search performance and reducing log storage costs. The acquisition supported competitive positioning against Splunk and Elastic.

Metaplane

2025

$50M

Why

Datadog acquired Metaplane, an AI-powered data observability platform. Metaplane provided automated data quality monitoring, anomaly detection for data pipelines, and impact analysis for data issues.

Impact

The acquisition expanded Datadog's observability capabilities into data pipelines and data quality — a growing market as organizations build data-intensive AI and analytics applications. It added AI-powered data observability to the platform.

Outcome

Metaplane's technology was integrated into Datadog's platform, adding data observability capabilities. The acquisition supported Datadog's strategy of expanding observability beyond infrastructure and applications into data systems.

Eppo

2025

$40M

Why

Datadog acquired Eppo, an experimentation infrastructure platform. Eppo provided tools for running A/B tests, feature flags, and product experiments with statistical rigor.

Impact

The acquisition added experimentation and feature management capabilities that complemented Datadog's application monitoring. It supported the company's strategy of providing end-to-end visibility from code deployment to user experience.

Outcome

Eppo's technology was integrated into Datadog's platform, adding experimentation infrastructure. The acquisition supported Datadog's product-led growth strategy by enabling customers to measure the impact of feature changes.

Cloudcraft

2022

$50M

Why

Datadog acquired Cloudcraft, a cloud infrastructure visualization platform. Cloudcraft provided drag-and-drop tools for creating AWS architecture diagrams and visualizing cloud infrastructure.

Impact

The acquisition added infrastructure visualization capabilities that helped customers understand and document their cloud architectures. It complemented Datadog's monitoring data by providing visual context for complex infrastructure.

Outcome

Cloudcraft's technology was integrated into Datadog's platform as a visualization tool for cloud architecture. The acquisition supported customer onboarding and infrastructure understanding.

Sqreen

2021

$200M

Why

Datadog acquired Sqreen, an application security platform, for approximately $200 million. Sqreen provided runtime application self-protection (RASP), in-app security monitoring, and protection against OWASP top 10 vulnerabilities.

Impact

The acquisition significantly expanded Datadog's security capabilities by adding application-layer protection to its infrastructure and cloud security offerings. It supported the company's strategy of unifying observability and security.

Outcome

Sqreen's technology was integrated into Datadog's Cloud Security Management platform, adding application security monitoring and runtime protection. The acquisition accelerated Datadog's security market entry.

Madumbo

2019

$20M

Why

Datadog acquired Madumbo, an AI-powered testing platform, to add automated testing and quality assurance capabilities. Madumbo used machine learning to detect UI issues and application bugs.

Impact

The acquisition added AI-powered testing capabilities that complemented Datadog's monitoring platform. It supported the company's strategy of expanding from passive monitoring to active quality assurance.

Outcome

Madumbo's technology was integrated into Datadog's platform, contributing to synthetic monitoring and testing capabilities. The acquisition supported Datadog's developer-centric product strategy.

Logmatic

2017

$50M

Why

Datadog acquired Logmatic.io to add log management capabilities to its platform. Logmatic provided centralized log aggregation, search, and analysis that complemented Datadog's existing metrics and infrastructure monitoring.

Impact

The acquisition completed Datadog's core observability triad of metrics, traces, and logs. It accelerated entry into the log analytics market and provided the foundation for what would become Datadog's Log Management product.

Outcome

Logmatic's technology was integrated into Datadog as Log Management, becoming one of the company's fastest-growing products. The acquisition positioned Datadog to compete with Splunk and Elastic in log analytics.

Mortar Data

2015

$10M

Why

Datadog acquired Mortar Data to strengthen its data analytics and processing capabilities. Mortar provided a platform for data science and analytics that complemented Datadog's infrastructure monitoring data pipeline.

Impact

The acquisition enhanced Datadog's backend data processing infrastructure, supporting the platform's ability to handle massive-scale metrics and events. It contributed to the scalability that would later support trillions of daily data points.

Outcome

Mortar's technology was integrated into Datadog's data platform, improving the company's analytics and processing capabilities. The acquisition supported Datadog's growth from startup to scale.

Datadog, Inc.'s Growth & Acquisition Strategy

Datadog grows by adding modules, expanding customer usage, integrating with more infrastructure and software platforms, and moving deeper into security, AI operations, and developer workflows.

How Datadog, Inc. Makes Money

Datadog makes money from subscription contracts tied to usage, hosts monitored, data ingested, events processed, and additional platform modules adopted by customers.

Datadog Acquisitions FAQ

What acquisitions has Datadog made?

Datadog's notable portfolio moves include Timber, Undefined Labs, Sqreen, Cloudcraft, and other observability or security additions.

Why does Datadog make acquisitions?

Datadog uses deals for adding telemetry types, developer workflow coverage, cloud visualization, and security capabilities.

How do deals affect Datadog's strategy?

Deals can add products, talent, technology, customers, or regional scale that support Datadog's broader strategy.

Does Datadog grow only through acquisitions?

No. Datadog also relies on organic product development, customer expansion, and operational execution.

Explore Datadog

Core profile pages, annual revenue records, and related research hubs for this company.

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.

Acquisitions

Datadog Acquisitions

Total Acquisitions

$525M

Disclosed Deal Value

Propolis

2026

$30M

Why

Datadog acquired Propolis, an AI-powered QA testing platform. Propolis provided automated testing capabilities that used AI to detect bugs, performance issues, and UI problems.

Impact

Outcome

Propolis's technology was integrated into Datadog's platform, enhancing synthetic monitoring and testing capabilities. The acquisition supported the company's AI-powered operations strategy.

Quickwit

2025

$75M

Why

Datadog acquired Quickwit, an open-source cloud-native log search engine. Quickwit provided high-performance, cost-efficient log search capabilities using a novel indexing approach.

Impact

Outcome

Metaplane

2025

$50M

Why

Datadog acquired Metaplane, an AI-powered data observability platform. Metaplane provided automated data quality monitoring, anomaly detection for data pipelines, and impact analysis for data issues.

Impact

Outcome

Eppo

2025

$40M

Why

Datadog acquired Eppo, an experimentation infrastructure platform. Eppo provided tools for running A/B tests, feature flags, and product experiments with statistical rigor.

Impact

Outcome

Cloudcraft

2022

$50M

Why

Datadog acquired Cloudcraft, a cloud infrastructure visualization platform. Cloudcraft provided drag-and-drop tools for creating AWS architecture diagrams and visualizing cloud infrastructure.

Impact

Outcome

Cloudcraft's technology was integrated into Datadog's platform as a visualization tool for cloud architecture. The acquisition supported customer onboarding and infrastructure understanding.

Sqreen

2021

$200M

Why

Impact

Outcome

Madumbo

2019

$20M

Why

Datadog acquired Madumbo, an AI-powered testing platform, to add automated testing and quality assurance capabilities. Madumbo used machine learning to detect UI issues and application bugs.

Impact

Outcome

Madumbo's technology was integrated into Datadog's platform, contributing to synthetic monitoring and testing capabilities. The acquisition supported Datadog's developer-centric product strategy.

Logmatic

2017

$50M

Why

Impact

Outcome

Mortar Data

2015

$10M

Why

Impact

Outcome

Mortar's technology was integrated into Datadog's data platform, improving the company's analytics and processing capabilities. The acquisition supported Datadog's growth from startup to scale.

Datadog, Inc.'s Growth & Acquisition Strategy

Datadog grows by adding modules, expanding customer usage, integrating with more infrastructure and software platforms, and moving deeper into security, AI operations, and developer workflows.

How Datadog, Inc. Makes Money

Datadog makes money from subscription contracts tied to usage, hosts monitored, data ingested, events processed, and additional platform modules adopted by customers.

Datadog Acquisitions FAQ

What acquisitions has Datadog made?

Datadog's notable portfolio moves include Timber, Undefined Labs, Sqreen, Cloudcraft, and other observability or security additions.

Why does Datadog make acquisitions?

Datadog uses deals for adding telemetry types, developer workflow coverage, cloud visualization, and security capabilities.

How do deals affect Datadog's strategy?

Deals can add products, talent, technology, customers, or regional scale that support Datadog's broader strategy.

Does Datadog grow only through acquisitions?

No. Datadog also relies on organic product development, customer expansion, and operational execution.