Red Collar Pet Foods (three plants)
2022
$700M
Why
Added U.S. dry pet food manufacturing capacity for Hill's.
Impact
Helped Hill's meet demand without relying only on new greenfield plants.
Outcome
Plants are integrated into Hill's supply network.
Colgate-Palmolive Company
Acquisitions
6
Major Deals Covered
$3.2B
Disclosed Deal Value
Colgate-Palmolive's largest disclosed acquisition here is Filorga for $1.7B in 2019. This page covers 6 major deals from 1976 to 2022, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Hill's Pet Nutrition | 1976 | Undisclosed | Added science-based pet food sold through veterinarians. |
| The Mennen Company | 1992 | $670.0M | Added Speed Stick and Lady Speed Stick deodorants. |
| Tom's of Maine | 2006 | $100.0M | Added a natural oral and personal care brand (84% stake). |
| Filorga | 2019 | $1.7B | Entered prestige skincare and travel retail. |
| hello Products | 2020 | Undisclosed | Added a natural, design-led oral care brand aimed at younger consumers. |
| Red Collar Pet Foods (three plants) | 2022 | $700.0M | Added U.S. dry pet food manufacturing capacity for Hill's. |
2022
$700M
Added U.S. dry pet food manufacturing capacity for Hill's.
Helped Hill's meet demand without relying only on new greenfield plants.
Plants are integrated into Hill's supply network.
2020
Added a natural, design-led oral care brand aimed at younger consumers.
Broadened Colgate's reach in natural and fluoride-free oral care.
hello is sold alongside the Colgate brand in the U.S. and other markets.
2019
$1.7B
Entered prestige skincare and travel retail.
Expanded the skin health portfolio alongside EltaMD and PCA Skin.
The skin health business underperformed and drove goodwill and intangible impairment charges in 2025.
2006
$100M
Added a natural oral and personal care brand (84% stake).
Gave Colgate a credible natural brand without diluting the Colgate name.
Tom's of Maine remains in the portfolio.
1992
$670M
Added Speed Stick and Lady Speed Stick deodorants.
Strengthened Colgate's personal care position in the Americas.
Speed Stick remains part of the Personal Care portfolio.
1976
Added science-based pet food sold through veterinarians.
Hill's grew into a separately reported segment and one of Colgate's main growth drivers.
Remains a core business, with Science Diet and Prescription Diet sold worldwide.
Colgate-Palmolive's growth plan centers on premium oral care (whitening, sensitivity, gum health and electric brushes), expanding Hill's Science Diet and Prescription Diet, and selective skin health brands such as EltaMD and PCA Skin. Productivity savings fund higher advertising, and the company has exited low-margin private-label pet food to focus Hill's on its own brands. Acquisitions are mostly bolt-ons, such as the 2022 purchase of three Red Collar Pet Foods plants for $700 million.
Colgate-Palmolive sells high-frequency, repeat-purchase consumer products. Revenue comes from four categories: Oral Care (Colgate, elmex, meridol, Tom's of Maine, hello), Personal Care (Palmolive, Softsoap, Irish Spring, Protex, Sanex, Speed Stick, EltaMD, PCA Skin, Filorga), Home Care (Ajax, Fabuloso, Palmolive dish liquid, Suavitel) and Pet Nutrition (Hill's Science Diet and Hill's Prescription Diet). The company reports through five geographic Oral, Personal and Home Care segments plus Hill's. Profit depends on pricing power and premium mix: dentist and veterinarian recommendations let Colgate sell clinical toothpaste and therapeutic pet diets above private-label prices, while a long-running productivity program funds advertising. Around 70% of sales come from outside the United States.
Colgate-Palmolive's 1976 acquisition of Hill's Pet Nutrition is widely seen as its most transformative deal, turning a specialty veterinary pet food maker into a separately reported global segment.
In 1987, Colgate acquired the liquid soap business of Minnetonka Corporation, including the well-known Softsoap brand, for $61 million. This established Colgate as the pioneer and market leader in the rapidly growing liquid hand soap category.
In 1992, Colgate acquired The Mennen Company for $670 million, adding Speed Stick, Lady Speed Stick, and Baby Magic to its portfolio and securing a leading market share in men's and women's deodorants and antiperspirants across the Americas.
In 2004, Colgate acquired Swiss oral care leader GABA International for approximately $1.05 billion (€840 million), adding premier European therapeutic oral care brands Elmex, Meridol, and Aronal, and cementing Colgate's ties with European dentists and pharmacies.
In 2006, Colgate acquired an 84% majority stake in Tom's of Maine for $100 million, instantly giving Colgate the leading position in the natural, organic oral care and personal care market in North America.
Between 2017 and 2019, Colgate acquired PCA Skin (medical-grade chemical peels and serums), EltaMD (#1 dermatologist-recommended professional sunscreen), and Laboratoires Filorga Cosmétiques (~$1.69 billion (€1.5 billion) prestige anti-aging skincare), creating a high-margin global Skin Health portfolio.
In 2022, Hill's Pet Nutrition bought three U.S. dry pet food manufacturing plants from Red Collar Pet Foods for $700 million to expand capacity.
Colgate pursues disciplined bolt-on acquisitions that offer scientific validation, professional medical or veterinary endorsements, high gross margins, exposure to fast-growing premium categories (oral health, skin health, pet nutrition), and synergy with Colgate's global distribution.
Yes, recognizing the massive shift toward natural and organic products, Colgate acquired Tom's of Maine in 2006, and later aggressively acquired other natural oral care brands like Hello Products to defend its market share.
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