Cohere is an enterprise AI company that chose not to build a consumer chatbot. Instead it focuses on language models, search models and agent software that businesses and public-sector bodies can run on infrastructure they control. That 'sovereign AI' pitch has become more valuable as governments in Canada and Europe look for alternatives to US AI providers, and it underpins Cohere's 2026 merger agreement with Germany's Aleph Alpha. The company is headquartered in Toronto, Canada.
Cohere makes money by selling AI to businesses, not consumers. Customers pay per token to call its Command, Embed and Rerank models through Cohere's own API or cloud marketplaces such as Oracle Cloud Infrastructure, Amazon Bedrock and Microsoft Azure. Larger customers sign annual contracts for private deployments, where Cohere's models and its North agent platform run inside the customer's virtual private cloud or on-premise hardware so confidential data never leaves their control. Cohere also earns revenue from custom model work and sovereign AI projects with governments and national champions, such as its Japanese-language work with Fujitsu and the planned partnership with Schwarz Group's STACKIT cloud in Europe.