Tasty Made Burger Concept
2016
$8M
Why
Acquired and developed a prototype fast-casual burger concept in Lancaster, Ohio, focused on fresh beef, shakes, and fries.
Impact
Tested Chipotle's food integrity philosophy in the traditional American burger and drive-thru market segment.
Outcome
Operated as an R&D testbed before being retired in 2018 to prioritize digital drive-thru 'Chipotlanes' at core Chipotle stores.