Zhu Huarong
Chairman of the Board & Party Secretary
2020 – Present
6 years (current)
Key Decisions & Impact
A veteran automotive engineer who joined Changan in 1986, Zhu served as President from 2014 before ascending to Chairman in June 2020. He authored Changan's landmark 'Third Innovation and Entrepreneurship Program,' launching the 'Shangri-La Plan' for new energy vehicle electrification and the 'Dubhe Plan' for intelligent autonomous driving. He spearheaded the creation of the Deepal and Avatr brands, mandated the establishment of Changan's global R&D network across six countries, and initiated the 'Vast Ocean Plan' for international expansion across Southeast Asia, Europe, and Latin America.
Legacy
Transformed Changan from a state-owned automaker heavily dependent on foreign joint ventures into an independent automotive powerhouse selling over 2.55 million vehicles annually with proprietary brands driving more than 80% of corporate volume.