Skip to main content

Leadership History

NIO: CEO History

2 leaders · 2014 to present

Who is the CEO of NIO?

William Li is the CEO of NIO, in the role since 2014.

Current CEO
William Li (since 2014)
Leaders documented
3
Founded
2014
NameRoleFromToYears in role
William LiFounder, Chairman, and Chief Executive Officer2014Present12
Lihong QinCo-Founder and President2014Present12

Company Overview

NIO Inc. (NYSE: NIO, HKEX: 9866, SGX: NIO) is a Chinese smart EV maker headquartered in Shanghai, with its main manufacturing base in Hefei, Anhui. It sells cars in China and several European markets, operates NIO Houses as owner clubs and showrooms, and runs thousands of battery swap stations. As of December 31, 2025, it had 35,032 full-time employees. Founder William Li is chairman and CEO. The company is headquartered in Shanghai, China.

NIO earns most of its revenue from vehicle sales across three brands: NIO (premium SUVs and sedans such as the ES8, ES6 and ET5), ONVO (family SUVs such as the L60 and L90) and FIREFLY (a compact car). In Q2 2026 vehicle sales were ~$4.04 billion (RMB29.06 billion) of ~$4.47 billion (RMB32.14 billion) in total revenue. The rest comes from 'other sales', which include battery swap and charging services, Battery as a Service subscriptions, parts, after-sales service, used cars and embedded software. Under BaaS, a buyer pays a lower sticker price and rents the battery monthly, which lets NIO keep battery packs inside its swap network.

William Li

Founder, Chairman, and Chief Executive Officer

2014 – Present

12 years (current)

Key Decisions & Impact

Bet on battery swapping and BaaS, relocated NIO China headquarters to Hefei in 2020, and expanded from one brand to three.

Legacy

William Li founded NIO in 2014 after founding auto portal Bitauto. He has led the company as chairman and CEO through its 2018 NYSE IPO, the 2019-2020 cash crisis and Hefei-backed rescue, the 2023 CYVN investment, and the launch of the ONVO and FIREFLY brands.

Lihong Qin

Co-Founder and President

2014 – Present

12 years (current)

Key Decisions & Impact

Qin orchestrated the absolutely massive, highly strategic buildout of 'NIO Houses' - ultra-luxurious clubhouses designed exclusively for NIO owners to completely differentiate the brand from cheap Chinese EVs.

Legacy

As Co-Founder and President, he acts as the absolute driving force behind NIO's premium consumer lifestyle brand, explicitly attempting to mimic Apple's highly loyal user ecosystem.

Other senior executives

These officers report to the chief executive and are not part of the CEO timeline above.

  • Stanley Yu Qu, Chief Financial Officer and Head of NIO Power (2023 – present)Qu executed massive, brutal cost-cutting measures, slashing 10% of the global workforce and delaying unprofitable sub-brands to stop the catastrophic cash burn threatening the company's survival.Source →

Challenges & Strategic Context

NIO's main challenges are sustained losses, a long price war in China's EV market, and uneven demand across its brands. Even with an 18.5% vehicle margin in Q2 2026, the company still posted a GAAP net loss of ~$73.4 million (RMB528 million). ONVO deliveries fell 43% year over year in September 2026, and NIO's European expansion has been slow amid EU countervailing duties on China-built EVs. The battery-swap network also needs heavy capital spending, which is why NIO is bringing outside investors into NIO Power.

NIO CEO and Leadership FAQ

Who is William Li (Li Bin) and what is his track record in Chinese tech and automotive?

William Li (Li Bin) is the Founder, Chairman, and CEO of NIO Inc. Born in Anhui Province, Li graduated from Peking University, founded automotive internet pioneer Bitauto in 2000 (listing it on NYSE in 2010), and co-founded or invested in over 40 mobility startups (including Mobike) before establishing NIO in 2014.

Who is Lihong Qin and what is his leadership role as Co-Founder and President of NIO?

Lihong Qin is the Co-Founder and President of NIO Inc. A graduate of Peking University and Harvard University, Qin worked at Procter & Gamble, Roland Berger, and Longfor Properties before partnering with William Li to lead NIO's marketing, user operations, NIO Houses, and brand strategy.

How did William Li lead NIO through its 'near-death' financial crisis in 2019?

In 2019, hit by vehicle battery recalls, China EV subsidy cuts, and large cash burn, NIO came within weeks of insolvency; William Li personally invested $100M of his own funds, restructured operations, and in early 2020 secured a historic 7 billion RMB lifeline investment from the Municipal Government of Hefei, orchestrating a miraculous corporate turnaround.

What was the significance of the Hefei Municipal Government investment in 2020?

The 7 billion RMB investment by Hefei state-owned entities established NIO China headquarters in Hefei, funded the construction of NeoPark, and catalyzed a 30-fold surge in NIO's market capitalization on the NYSE in 2020.

Who is Steven Wei Feng and what is his role as Chief Financial Officer of NIO?

Steven Wei Feng serves as Chief Financial Officer of NIO Inc., overseeing international capital markets, investor relations, multi-billion-dollar sovereign fund transactions, and financial risk governance across China, the US, and Europe.

How does William Li manage corporate governance through the NIO User Trust?

In 2019, William Li transferred 50 million of his personal ordinary shares (then worth hundreds of millions of dollars) into the 'NIO User Trust', empowering a council of elected vehicle owners to direct dividend proceeds toward user community welfare and environmental projects.

What is William Li's long-term vision for 'Blue Sky Coming'?

Li's guiding vision is that the transition to smart electric mobility is not just about replacing engines with batteries, but about creating a joyful, sustainable lifestyle where clean technology restores blue skies to global cities and builds community connection.

What recognition has CEO William Li received in the global automotive industry?

William Li was named 'Person of the Year' by numerous international automotive media and received the prestigious World Car Person of the Year nomination for his pioneering contributions to electric vehicle technology, battery swapping infrastructure, and user community innovation.

Related Leadership Timelines

Compare executive leadership tenures and strategic transitions

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.