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William Li
Founder, Chairman, and Chief Executive Officer
Legacy
Li is the visionary founder and enduring leader of NIO, having guided the company from a well-funded startup to a multi-brand automotive leviathan. His relentless focus on user experience, his willingness to make massive, contrarian bets on battery swap infrastructure, and his ability to secure critical government backing during the 2019 crisis have permanently altered the landscape of the Chinese EV market. His leadership is characterized by a deep understanding of the Chinese consumer and an unwavering commitment to building a comprehensive, user-centric mobility ecosystem.