Greg Hicks
CEO
Canadian Tire
Leadership History
2 leaders · Full leadership timeline
Greg Hicks is the CEO of Canadian Tire.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Greg Hicks | CEO | — | Present | — |
| J. Stephen Kroll | Supply Chain & Tech Leadership | — | Present | — |
Canadian Tire Corporation, Limited (TSX: CTC.A) is an iconic Canadian retail and financial services conglomerate headquartered in Toronto, Ontario. Founded in 1922 by brothers J.W. and A.J. Billes, Canadian Tire occupies a unique cultural and commercial position in Canada: it is estimated that over 85% of all Canadians shop at a Canadian Tire store at least once every year, with a retail location situated within a 15-minute drive of 90% of the Canadian population. Today, Canadian Tire Corporation operates across three primary business divisions: Retail (~CAD $15.3B in revenue, encompassing more than 500 dealer-operated Canadian Tire flagship stores specializing in automotive, hardware, tools, living, and seasonal outdoor goods; SportChek—Canada's largest sporting goods retailer; Mark's—the nation's premier casual and industrial workwear chain; and Helly Hansen—a world-renowned global outdoor and sailing apparel brand); Financial Services (~CAD $1.4B, operating Canadian Tire Bank and issuing Triangle Mastercard credit cards managing over CAD $6.5 billion in receivables); and Canadian Tire Real Estate (CT REIT, owning over 370 prime retail properties). Central to Canadian Tire's competitive advantage is its Triangle Rewards loyalty program: with over 11 million active members, Triangle Rewards transformed the iconic physical 'Canadian Tire Money' into a digital loyalty ecosystem that drives high customer lifetime value and cross-banner shopping. Under President and CEO Greg Hicks, the company is executing its 'Better Connected' strategic plan—investing over CAD $3.4 billion to enhance omnichannel digital capabilities, expand exclusive owned brands (Mastercraft, MotoMaster, Woods), and modernize customer fulfillment. Canadian Tire represents an institutional pillar within its global sector, maintaining expansive operations, robust customer and partner relationships, and mission-critical operating infrastructure. Operating on a significant scale across domestic and international markets, Canadian Tire continues to expand its technological and operational capabilities, integrating automated digital workflows, enterprise-grade data security protocols, and advanced operational systems to maximize service reliability and long-term operating efficiency. The enterprise remains focused on capital discipline, scalable operational economics, and strategic customer expansion across high-value market segments. continuous investment in specialized research, modern distribution networks, and skilled workforce development enables Canadian Tire to anticipate regulatory changes, mitigate emerging market risks, and deliver dependable performance for millions of clients, patients, or consumers worldwide.
CEO
Supply Chain & Tech Leadership
These officers report to the chief executive and are not part of the CEO timeline above.
Canadian Tire navigates key industry headwinds: (1) Discretionary Consumer Spending Headwinds: Elevated interest rates and mortgage renewal pressures causing Canadian households to postpone purchases of big-ticket discretionary items (patio furniture, power tools, bicycles); (2) Unpredictable Seasonal Weather Patterns: Mild winters reducing demand for snow throwers, winter tires, and thermal outerwear, while cool spring weather can delay gardening and camping sales; (3) Retail Banking Credit Loss Risks: Managing credit card delinquency rates and loan-loss provisions within Canadian Tire Financial Services during economic slowdowns; and (4) Fierce Retail Competition: Head-to-head competition from The Home Depot Canada in hardware/tools, Walmart Canada in household staples, and Amazon in e-commerce.
Canadian Tire is led by Chief Executive Officer Greg Hicks, who oversees corporate strategy, global operations, and the execution of the firm's strategic modernization roadmap.
Under Greg Hicks's direction, Canadian Tire's executive team focuses on digital platform innovation, customer acquisition, operational efficiency, disciplined capital allocation, and proactive risk compliance.
Canadian Tire operates under a rigorous corporate governance model governed by an independent Board of Directors with specialized audit, risk, governance, and compensation oversight committees.
Leadership at Canadian Tire fosters a culture grounded in customer-centric service, technological innovation, ethical integrity, community responsibility, and long-term financial prudence.
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