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Baker Hughes Company

Business Model Analysis

How Baker Hughes Makes Money

Annual Revenue: $27.7B

Executive Summary

Baker Hughes generates revenue primarily through Energy Technology and Oilfield Services, with roughly $27.7B in annual revenue.

Core Growth Engine: The strategy is to shift weight from short-cycle oilfield work toward equipment and lifecycle services with longer contracts. Management describes the 2026 to 2028 period as Horizon Two and frames the aim as a more indus...

Revenue Model & Pricing

Baker Hughes sells engineered equipment and the services that keep it running. In Oilfield Services and Equipment it is paid for jobs and projects: directional drilling, drill bits, completions, pressure pumping, artificial lift, oilfield chemicals and subsea production systems, billed well by well or under multi-year frame agreements with national oil companies and majors. That business generated $14,324M of revenue and $2,618M of segment EBITDA in FY2025. In Industrial and Energy Technology it sells gas turbines, centrifugal compressors, pumps, valves and modular LNG trains, then earns long-dated service revenue on the installed base. Gas Technology Equipment produced $6,619M and Gas Technology Services $3,028M in FY2025, and the two carried $11.6B and $16.1B of contracted backlog respectively at year end. Software and sensing, sold as Cordant and Bently Nevada, attach to that hardware. The equipment orders are lumpy and tied to final investment decisions on LNG and gas infrastructure; the service agreements are the steadier half.

Core Revenue Streams

Oilfield Services and Equipment (OFSE)

51.7%

OFSE revenue was $14,324M in FY2025, down 8% from $15,628M in FY2024 as rig counts fell. The split by product line was Production Solutions $3,806M, Completions, Intervention and Measurements $3,750M, Well Construction $3,646M and Subsea and Surface Pressure Systems $3,122M. International revenue was $10,551M and North America $3,773M. Segment EBITDA was $2,618M, an 18.3% margin, on work generally contracted well by well or by project.

Industrial and Energy Technology (IET)

48.3%

IET revenue was $13,409M in FY2025, up 10% from $12,201M, made up of Gas Technology Equipment $6,619M, Gas Technology Services $3,028M, Industrial Products $1,991M, Industrial Solutions $1,123M and Climate Technology Solutions $647M. Segment EBITDA was $2,482M, up 21%, a 18.5% margin. IET held $32.4B of the $35.9B remaining performance obligation at year end, split $11.6B equipment and $16.1B services, so a large share of future revenue is already contracted.

Growth Strategy

The strategy is to shift weight from short-cycle oilfield work toward equipment and lifecycle services with longer contracts. Management describes the 2026 to 2028 period as Horizon Two and frames the aim as a more industrialised energy solutions company with a production-oriented mix and more durable cash flow. In practice that has meant buying scale in industrial equipment, with Continental Disc in August 2025 for about $540 million and Chart Industries in July 2026 for $13.6 billion, while selling businesses that do not fit, including Precision Sensors and Instrumentation to Crane Company and surface pressure control into a joint venture with a Cactus, Inc. subsidiary, both closed January 1, 2026. Climate Technology Solutions, covering carbon capture, hydrogen, clean power, geothermal and emissions abatement, is the vehicle for new energy orders and produced $647M of revenue in FY2025. Digital is sold as Cordant asset management software, with FY2025 awards from Yara, CNPC Kunlun Digital and Braskem.

How Baker Hughes Makes Money: FAQ

How does Baker Hughes generate revenue?

It sells engineered equipment, including gas turbines, compressors, subsea trees and pumps, then earns multi-year aftermarket service revenue on the installed base, and separately bills oilfield operators for drilling, completion, intervention and production services job by job or under frame agreements. Software and sensing products add recurring revenue.

What does the Industrial and Energy Technology segment sell?

IET supplies gas turbines, centrifugal and axial compressors, pumps, valves and modularised LNG systems, plus industrial products and Cordant software, and services the installed base. It generated $13,409M of revenue in FY2025, up 10%, with segment EBITDA of $2,482M, up 21%.

How does Oilfield Services and Equipment make money?

OFSE charges exploration and production operators for directional drilling, drill bits, logging-while-drilling, completions, pressure pumping, coiled tubing, wireline, artificial lift, oilfield chemicals and subsea production systems, generally well by well or by project. It generated $14,324M of revenue and $2,618M of segment EBITDA in FY2025.

What is Bently Nevada and where does it sit?

Bently Nevada is the Baker Hughes machinery monitoring and protection line, providing rack-based vibration monitoring equipment and sensors for rotating machinery in power generation, oil and gas and industrial plants. It sits inside Industrial Solutions alongside the Cordant software platform.

How do contractual service agreements work?

Baker Hughes signs multi-year contractual service agreements with LNG and gas infrastructure operators covering scheduled overhauls, spare parts, repairs, field service engineering and remote monitoring. Gas Technology Services held $16.1B of remaining performance obligations at the end of FY2025 against $3,028M of annual revenue.

What does Baker Hughes offer in hydrogen and geothermal?

Climate Technology Solutions covers carbon capture, utilisation and storage, hydrogen, clean power, geothermal and emissions abatement, and is the main driver of the new energy orders the company reports. It generated $647M of revenue in FY2025.

Who are the largest Baker Hughes customers?

Customers include national oil companies and majors plus LNG and industrial developers. FY2025 awards came from Kuwait Oil Company, Petroleum Development Oman, ADNOC, ExxonMobil Guyana, Pluspetrol, Eni, Cheniere, NextDecade, Commonwealth LNG, Glenfarne and MAIRE group subsidiary Tecnimont.

How is Cordant sold?

Cordant is a modular, AI-enabled enterprise platform for asset health, performance and process optimisation, sold as software and as a service alongside Baker Hughes sensing hardware. FY2025 awards included Cordant Asset Health as a service for seven new Yara facilities, Cordant Asset Performance Management for CNPC Kunlun Digital, and Cordant Asset Strategy for a Braskem centre of excellence in Brazil.

How does Baker Hughes make money?

Baker Hughes does not drill for oil itself; it makes massive revenue by selling the highly advanced drilling equipment, well evaluation software, and massive turbomachinery required by major oil producers.

Related Monetization Mechanics

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.