Michel Doukeris
Chief Executive Officer
2021 – Present
5 years (current)
Key Decisions & Impact
Organized strategy around three pillars: lead and grow the category, digitize and monetize the ecosystem, and optimize the business. BEES reached 29 markets and $52.5 billion of GMV in FY2025. Agreed in December 2025 to buy 85% of BeatBox for up to about $490 million and in January 2026 reacquired the 49.9% stake in U.S. metal container plants from Apollo for about $2.9 billion. Net debt to EBITDA was 2.87x at the end of 2025.
Legacy
Became CEO on 1 July 2021. Joined the company in 1996, led China and Asia Pacific operations for seven years, became global Chief Sales Officer in 2016 and ran Anheuser-Busch and the North America Zone before his appointment.