AB InBev makes money by selling beer and beverages through wholesalers, retailers, bars, restaurants, stadiums, supermarkets, convenience stores, and digital platforms. The model depends on volume, revenue per hectoliter, premium mix, procurement scale, efficient breweries, and marketing around global brands such as Budweiser, Corona, Stella Artois, and Michelob Ultra. BEES strengthens the route to market by digitizing retailer ordering and capturing demand data, while direct-to-consumer platforms and Beyond Beer products add growth outside traditional lager occasions. To combat the secular decline of mainstream lagers in mature markets, the company has increasingly focused its business model on 'premiumization'—driving volume and margin growth through higher-priced global brands like Stella Artois and Corona. AB InBev is diversifying its portfolio into the 'Beyond Beer' category, capturing new consumer occasions with ready-to-drink cocktails, hard seltzers, and no-alcohol alternatives. Crucially, the business model is no longer reliant solely on physical distribution; the company has monetized its route-to-market through the BEES digital B2B platform. By digitizing the ordering process for millions of retailers globally, AB InBev has created a powerful, data-rich ecosystem that improves sales efficiency, enables targeted promotions, and generates new digital revenue streams, shifting the company from a traditional manufacturer to a modern, digitally integrated consumer goods platform. Anheuser-Busch Companies, LLC ( AN-hy-zər BUUSH) is a Belgian-American brewing company headquartered in St. Louis, Missouri. Since 2008, following the hostile takeover by AB Inbev of Belgium, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), the world's largest brewing company, which owns global brands such as Budweiser, Michelob, Stella Artois, and Beck's.