Toyota vs Uber: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Toyota and Uber side by side

1. 1937Toyota

   Toyota Motor Corporation incorporated

   Toyota Motor Corporation was incorporated after Kiichiro Toyoda expanded the Toyoda family business from automatic looms into automobile manufacturing.

2. 1955Toyota

   Toyopet Crown launched

   The Toyopet Crown gave Toyota a postwar passenger-car platform and later became its first passenger car exported to the United States.

3. 1966Toyota

   Corolla launched

   Toyota launched the Corolla, a compact car that became central to its mass-market export strategy.

4. 1989Toyota

   Lexus launches

   Toyota launched Lexus with the LS 400, moving into premium vehicles with a quality-led strategy.

5. 1997Toyota

   Prius launches in Japan

   Toyota launched the Prius, turning hybrid technology into a mass-produced passenger vehicle.

6. 2009Uber

   UberCab idea takes shape

   Garrett Camp and Travis Kalanick developed the Uber idea after discussing the difficulty of getting a reliable ride in Paris and San Francisco.

7. 2010Uber

   San Francisco service launch

   Uber launched service in San Francisco in 2010, proving that riders would pay for visible arrival times, stored payment, and digital receipts.

8. 2012Uber

   UberX expands the addressable market

   UberX brought lower-priced rides from personal vehicles into the product mix. That shift moved the company beyond premium black cars, increased driver supply, and opened the larger regulatory debate over licensing, insurance, and worker classification.

9. 2016Toyota

   Acquired Daihatsu Motor Co., Ltd.

   Toyota Motor acquired Daihatsu Motor Co., Ltd..

10. 2016Uber

    China exit through Didi deal

    Uber exited China by selling its local operation to Didi Chuxing after an expensive subsidy fight. The retreat showed that local payments, regulation, mapping, and distribution could outweigh global capital and brand recognition.

11. 2017Uber

    Dara Khosrowshahi becomes CEO

    Dara Khosrowshahi replaced Travis Kalanick as CEO after a year of cultural, legal, and regulatory crises. The transition mattered because Uber needed a more credible operating and governance model before entering public markets.

12. 2019Uber

    Uber becomes a public company

    Uber completed its initial public offering in May 2019 and later reported roughly $8.0 billion in net IPO proceeds. The listing forced the company to explain its economics to public investors and shifted attention from geographic expansion to profitability.

13. 2020Uber

    Postmates acquisition strengthens U.S. Delivery

    Uber agreed to acquire Postmates for approximately $2.65 billion in an all-stock transaction. The deal added U.S. Delivery density, local merchant relationships, and delivery-as-a-service capabilities as Eats became more important during the pandemic.

14. 2021Toyota

    Acquired Lyft Level 5

    Toyota Motor acquired Lyft Level 5 for $550 million.

15. 2021Toyota

    Acquired CARMERA

    Toyota Motor acquired CARMERA.

16. 2021Uber

    Uber One launches

    Uber One launched as a paid membership connecting rides, delivery, and groceries. The product mattered because it gave frequent users a reason to keep more transactions inside one account instead of switching between single-category rivals.

17. 2021Uber

    Uber Freight agrees to buy Transplace

    Uber Freight agreed to acquire Transplace for approximately $2.25 billion. The deal moved Freight deeper into managed transportation and shipper software, a different business from consumer rides but tied to the same broader logistics ambition.

18. 2023Uber

    Waymo partnership brings autonomous rides to Uber

    Waymo and Uber announced a multi-year partnership to make the Waymo Driver available through the Uber platform, starting in Phoenix. The deal showed Uber's post-ATG autonomy strategy: partner with vehicle specialists while keeping the marketplace relationship.

19. 2024Uber

    $44.0 billion revenue year

    FY2024 revenue reached $44.0 billion, up from $37.3 billion in FY2023. The result showed that mobility had recovered after the pandemic while delivery remained a larger and more durable part of the business.

20. 2025Uber

    $52.0 billion revenue and $193.5 billion gross bookings

    FY2025 revenue reached $52.0 billion, gross bookings reached $193.5 billion, and annual trips rose to 13.6 billion. The milestone mattered because it showed growth alongside GAAP operating income, adjusted EBITDA, and free cash flow at significant scale.

21. 2026Toyota

    Kenta Kon becomes president and CEO

    Kenta Kon became president and CEO on April 1, 2026, while Koji Sato moved to vice chairman and chief industry officer.

22. 2026Toyota

    FY2026 sales revenues reach ~$340B (JPY 50.685T)

    Toyota reported FY2026 sales revenues of ~$340 billion (JPY 50,684.952 billion) and net income attributable to Toyota Motor Corporation of ~$25.8 billion (JPY 3,848.098 billion).

23. 2026Uber

    $14.8 billion Delivery Hero offer and 3,300-role restructuring

    Uber offered €41.50 per share for Delivery Hero in July 2026 and launched the tender in September after Delivery Hero's boards backed it. The same month it announced about 3,300 corporate job cuts to remove management layers.

Acquisitions

Questions about Toyota vs Uber