Robinhood Markets, Inc. vs SoFi Technologies, Inc.: Strategic Comparison
Direct Answer
Robinhood is the larger and far more profitable company: it reported $4.473 billion in FY2025 revenue and $1.883 billion in net income, versus SoFi's $3.613 billion in revenue and $481 million in net income for the same year. Robinhood's market value was about $110.3 billion as of September 23, 2026, roughly five times SoFi's $21.9 billion market cap on September 18, 2026. SoFi has more employees, about 6,100 versus Robinhood's 2,900, and operates as a chartered bank with $45.5 billion in deposits, while Robinhood is a brokerage earning most of its revenue from trading activity. Vlad Tenev has been Robinhood's CEO since 2020; Anthony Noto has led SoFi since 2018.
Editorial research by Swet Parvadiya. Figures keep each company's fiscal year; amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Sources are listed below.
Key Differences at a Glance
| Field | Robinhood Markets, Inc. | SoFi Technologies, Inc. |
|---|---|---|
| Latest reported revenue | $4.5B (FY2025) | $3.6B (FY2025) |
| Founded | 2013 | 2011 |
| Employees | 2,900 | 6,100 |
| Market Cap | $101.0B | $21.9B |
| Headquarters | United States | United States |
| Revenue / Employee | $1.54M / employee | $592k / employee |
| Valuation Multiple | 22.6x P/S | 6.1x P/S |
Strategic Positioning
Business model and competitive context from the cited profiles
Robinhood Markets, Inc. Strategic Vector
FY2025 Revenue BaselineRobinhood's 2025-2026 results show a company less tied to one product: when crypto revenue fell 38% in Q2 2026, options, equities and event contracts still pushed total revenue to a record $1.31 billion.
SoFi Technologies, Inc. Strategic Vector
FY2025 Revenue BaselineSoFi's growth now comes mostly from lending funded by its own deposits and from cross-selling to existing members; the Technology Platform, once pitched as a major engine, contributed only about $85M of Q2 2026 revenue.
Quick Stats Comparison
| Metric | Robinhood Markets, Inc. | SoFi Technologies, Inc. |
|---|---|---|
| Revenue | $4.5B (FY2025) | $3.6B (FY2025) |
| Founded | 2013 | 2011 |
| Headquarters | Menlo Park, California | San Francisco, CA |
| Market Cap | $101.0B | $21.9B |
| Employees | 2,900 | 6,100 |
| Revenue / Employee | $1.54M / employee | $592k / employee |
| Valuation Multiple | 22.6x P/S | 6.1x P/S |
Robinhood Markets, Inc. Revenue vs SoFi Technologies, Inc. Revenue — Year by Year
| Year | Robinhood Markets, Inc. | SoFi Technologies, Inc. | Higher reported revenue |
|---|---|---|---|
| 2025 | $4.5B | $3.6B | Robinhood Markets, Inc. (approx. USD) |
| 2024 | $3.0B | $2.7B | Robinhood Markets, Inc. (approx. USD) |
| 2023 | $1.9B | $2.1B | SoFi Technologies, Inc. (approx. USD) |
| 2022 | $1.4B | $1.6B | SoFi Technologies, Inc. (approx. USD) |
| 2021 | $1.8B | $984.9M | Robinhood Markets, Inc. (approx. USD) |
Business Model Breakdown
Overview: Robinhood Markets, Inc. vs SoFi Technologies, Inc.
This in-depth comparison examines Robinhood Markets, Inc. and SoFi Technologies, Inc. across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching Robinhood Markets, Inc. on its own, evaluating SoFi Technologies, Inc., or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between Robinhood Markets, Inc. and SoFi Technologies, Inc. is widest.
On the headline numbers, Robinhood Markets, Inc. reports annual revenue of $4.5B against $3.6B for SoFi Technologies, Inc., while their respective market capitalizations stand at $101.0B and $21.9B. Robinhood Markets, Inc. is headquartered in United States and SoFi Technologies, Inc. operates from United States, and those different home markets shape how each company competes.
Robinhood Markets, Inc.: Robinhood Markets (NASDAQ: HOOD) is a retail brokerage and fintech platform headquartered in Menlo Park, California. Founded in 2013 by Vlad Tenev and Baiju Bhatt, it launched commission-free trading in 2015, went public in July 2021 at $38 per share, and joined the S&P 500 in September 2025. As of June 30, 2026 it served 28.4 million funded customers with $369 billion in Total Platform Assets.
SoFi Technologies, Inc.: SoFi Technologies (Nasdaq: SOFI) is a digital personal finance company and bank holding company headquartered in San Francisco. It serves 15.8 million members (June 2026) through a mobile app offering loans, checking and savings, credit cards, investing and crypto, and it sells banking infrastructure to other companies through Galileo and Technisys. Anthony Noto has been CEO since 2018.
Business Models: How Robinhood Markets, Inc. and SoFi Technologies, Inc. Make Money
Robinhood Markets, Inc. and SoFi Technologies, Inc. pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between Robinhood Markets, Inc. and SoFi Technologies, Inc..
Robinhood Markets, Inc. business model: Robinhood charges no commission on US stock, ETF and options trades and earns revenue in three buckets. Transaction-based revenues ($776 million in Q2 2026) come from payment for order flow on options and equities, spreads on crypto trades, and fees on event contracts (prediction markets). Net interest revenues ($389 million in Q2 2026) come from margin loans, securities lending, cash sweep balances and the credit card loan book. Other revenues ($143 million in Q2 2026) include Robinhood Gold subscriptions ($5 per month or $50 per year) and Trump Account service revenues.
SoFi Technologies, Inc. business model: SoFi reports three segments. Lending earns net interest income and gains on loan sales from personal loans, student loan refinancing and home loans, plus fees from its Loan Platform Business, which originates loans for third-party buyers; it produced $711.7M of adjusted net revenue in Q2 2026. Financial Services covers SoFi Money checking and savings, credit cards, SoFi Invest, SoFi Relay and crypto, earning interchange, deposit spread, referral and brokerage fees; it produced $466.3M in Q2 2026. Technology Platform (Galileo and Technisys) sells payment processing, card issuing and core banking software to other fintechs and banks, generating about $85M in Q2 2026.
Competitive Advantage: Robinhood Markets, Inc. vs SoFi Technologies, Inc.
The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of Robinhood Markets, Inc. stack up against those of SoFi Technologies, Inc..
Robinhood Markets, Inc. competitive advantage: Robinhood's edge is a single, well-designed mobile app that bundles brokerage, crypto, prediction markets, retirement, cash and credit, plus fast product shipping. Gold subscribers (4.8 million in Q2 2026) get perks such as an IRA match and a higher cash yield, which helps pull deposits away from older brokerages: net deposits were $75.7 billion in the 12 months to June 2026.
SoFi Technologies, Inc. competitive advantage: SoFi's main structural edge is its national bank charter. Unlike fintechs that rent a sponsor bank, SoFi Bank, N.A. holds insured deposits ($45.5B at mid-2026) and uses them to fund loans, lowering funding costs. It also owns its processing and core banking stack through Galileo and Technisys, and cross-sells inside one app: 51% of new products in Q2 2026 were opened by existing members.
Growth Strategy: Where Robinhood Markets, Inc. and SoFi Technologies, Inc. Are Headed
Future prospects matter as much as current results. The growth strategies below explain how Robinhood Markets, Inc. and SoFi Technologies, Inc. each plan to expand from here.
Robinhood Markets, Inc. growth strategy: Robinhood's growth strategy is to win "share of wallet" beyond trading: IRA matches and retirement transfers, the Gold Card, banking features, advisory custody through TradePMR, crypto exchange capacity through Bitstamp, event contracts, and expansion in the UK and EU. In June 2026 it cut about 10% of staff to flatten management layers while continuing to invest in new products.
SoFi Technologies, Inc. growth strategy: SoFi's strategy centers on its Financial Services Productivity Loop: acquire members with low-cost products like high-yield savings, then cross-sell loans, cards and investing. Current priorities include scaling the Loan Platform Business, growing member deposits, re-entering crypto trading, and building payments on SoFiUSD, including migrating its card program to stablecoin settlement on Mastercard's network in 2026. SoFi Stadium naming rights, signed in 2019, remain its main brand vehicle.
Financial Picture: Robinhood Markets, Inc. vs SoFi Technologies, Inc.
A closer look at the financial trajectory of Robinhood Markets, Inc. and SoFi Technologies, Inc. rounds out the comparison.
Robinhood Markets, Inc.: Robinhood swung from a $541 million net loss in 2023 to $1.411 billion of net income in 2024 and $1.883 billion in 2025, as revenue grew from $1.865 billion to $4.473 billion. Adjusted EBITDA reached about $2.5 billion in 2025, a 56% margin. Growth in 2026 has shifted toward options, equities and event contracts: Q2 2026 event contracts revenue was $156 million, more than 10 times the prior year, while crypto revenue fell to $100 million.
SoFi Technologies, Inc.: Revenue net of interest expense grew from $443M in 2019 to $3.61B in 2025. SoFi posted its first GAAP-profitable quarter in Q4 2023, earned $499M in FY2024 (helped by a tax benefit) and $481M in FY2025. Growth continued in 2026: Q1 revenue was about $1.1B with $167M net income, and Q2 adjusted net revenue was $1.2B with $157M net income and $358M adjusted EBITDA. Lending drove the gains, with record Q2 originations of $14.8B, while Technology Platform revenue fell year over year.
Company-Specific SWOT Notes
Robinhood Markets, Inc.
Net deposits were $75.
Transaction-based revenue made up about 59% of Q2 2026 revenue, and crypto revenue fell 38% year over year in that quarter.
Event contracts revenue reached $156 million in Q2 2026, while IRAs, the Gold Card and TradePMR give Robinhood ways to hold longer-term assets.
Lower short-term rates weigh on net interest revenue, and payment for order flow and prediction markets remain subject to regulatory and legal challenges.
SoFi Technologies, Inc.
SoFi's national bank charter allows it to accept FDIC-insured deposits and use those low-cost funds to originate loans, structurally lowering its cost of funds and expanding net interest margins.
What distinguishes this growth trajectory from the broader fintech cohort is the structural advantage conferred by its national bank charter, which took effect in early 2022.
The company's lending segment, particularly student loan refinancing, is sensitive to Federal Reserve interest rate policies.
As millennials enter their peak earning and home-buying years, a wealth transfer and mortgage origination cycle will define the next two decades.
JPMorgan Chase and Bank of America possess marketing budgets and established brand trust, launching aggressive digital banking initiatives that directly compete with SoFi's deposit franchise.
Factual Scorecard
| Category | Result | Why |
|---|---|---|
| Same-period Revenue Scale | Robinhood Markets, Inc. | $4.5B (FY2025) versus $3.6B (FY2025); the higher figure is identified after approximate USD conversion. |
| Founded Earlier | SoFi Technologies, Inc. | Robinhood Markets, Inc. was founded in 2013; SoFi Technologies, Inc. was founded in 2011. |
Comparison Takeaway: Robinhood Markets, Inc. vs SoFi Technologies, Inc.
Methodology and sourcing reviewed by Swet Parvadiya. No date is shown unless this comparison has its own editorial review date.
Frequently Asked Questions: Robinhood Markets, Inc. vs SoFi Technologies, Inc.
Is SoFi bigger than Robinhood?
No. Robinhood reported $4.473 billion in FY2025 net revenue versus SoFi's $3.613 billion (revenue net of interest expense), and Robinhood's roughly $110.3 billion market cap on September 23, 2026 was about five times SoFi's $21.9 billion on September 18, 2026. SoFi does have more employees, about 6,100 versus Robinhood's 2,900 at the end of 2025.
Which is more profitable, Robinhood or SoFi?
Robinhood. It earned $1.883 billion in net income on $4.473 billion of FY2025 revenue, a 42% net margin, while SoFi earned $481 million on $3.613 billion of revenue, a 13% margin. Robinhood's FY2025 net income alone was nearly four times SoFi's entire 2025 profit.
Who are the CEOs of Robinhood and SoFi?
Vlad Tenev, who co-founded Robinhood in 2013 with Baiju Bhatt, has been Chairman and sole CEO since November 2020. Anthony Noto, a former Twitter COO and NFL CFO, has been SoFi's CEO since 2018, after founder Mike Cagney stepped down in 2017.
Why is Robinhood worth so much more than SoFi?
Investors value Robinhood's trading-driven model more highly: its $110.3 billion market cap on September 23, 2026 reflects a 42% net margin and 52% FY2025 revenue growth. SoFi's $21.9 billion market cap on September 18, 2026 reflects a lower-margin lending and banking model with a 13% net margin, even though SoFi holds $45.5 billion in member deposits that Robinhood does not have.
Which is better, Robinhood or SoFi, for investing and banking?
For trading, options, crypto and prediction markets, Robinhood is the stronger pick, with 28.4 million funded customers and $369 billion in Total Platform Assets at June 30, 2026. For everyday banking, such as a chartered savings account, student loan refinancing or a mortgage, SoFi is the better fit, since it is a national bank with 15.8 million members and $45.5 billion in deposits that Robinhood cannot offer.
Which company was founded first, Robinhood Markets, Inc. or SoFi Technologies, Inc.?
SoFi Technologies, Inc. was founded in 2011; Robinhood Markets, Inc. was founded in 2013.
What revenue did Robinhood Markets, Inc. and SoFi Technologies, Inc. report?
Robinhood Markets, Inc. reported $4.5B (FY2025), while SoFi Technologies, Inc. reported $3.6B (FY2025). These figures describe reported scale; they do not by themselves determine an overall winner.
How do Robinhood Markets, Inc. and SoFi Technologies, Inc. make money?
Robinhood Markets, Inc.: Robinhood charges no commission on US stock, ETF and options trades and earns revenue in three buckets. SoFi Technologies, Inc.: SoFi reports three segments.
Which is better, Robinhood Markets, Inc. or SoFi Technologies, Inc.?
There is no evidence-based single winner. Compare Robinhood Markets, Inc. and SoFi Technologies, Inc. on the same fiscal period and the metric relevant to the question, such as revenue, profitability, growth, product fit, or market value.
Sources & References
- SEC EDGAR: Robinhood Markets, Inc. Annual Filings (10-K, 8-K)
- Robinhood Markets, Inc. Corporate Website
- Robinhood Markets, Inc. Annual Report 2025 - Revenue and Financial Data
- sec.gov
- investors.robinhood.com
- investors.robinhood.com
- nasdaq.com
- cnbc.com
- SEC EDGAR: SoFi Technologies, Inc. Annual Filings (10-K, 8-K)
- SoFi Technologies, Inc. Corporate Website
- SoFi Technologies, Inc. Annual Report 2025 - Revenue and Financial Data
- sec.gov
- sec.gov
- data.sec.gov
- investors.sofi.com
- qz.com
- investors.sofi.com
- stockanalysis.com
Quick Answer
Robinhood is the larger and far more profitable company: it reported $4.473 billion in FY2025 revenue and $1.883 billion in net income, versus SoFi's $3.613 billion in revenue and $481 million in net income for the same year. Robinhood's market value was about $110.3 billion as of September 23, 2026, roughly five times SoFi's $21.9 billion market cap on September 18, 2026. SoFi has more employees, about 6,100 versus Robinhood's 2,900, and operates as a chartered bank with $45.5 billion in deposits, while Robinhood is a brokerage earning most of its revenue from trading activity. Vlad Tenev has been Robinhood's CEO since 2020; Anthony Noto has led SoFi since 2018.
Verdict
The two companies monetize very differently: Robinhood kept 42% of FY2025 revenue as net income against SoFi's 13%, because transaction-based revenue like payment for order flow and crypto spreads carries far less overhead than SoFi's lending business, which must set aside capital against loan losses. Robinhood also grew faster, with FY2025 revenue up 52% versus SoFi's 35%, and generated about $1.54 million of revenue per employee compared with SoFi's roughly $592,000. SoFi's advantage is structural rather than financial: its national bank charter lets it fund loans with $45.5 billion of insured deposits instead of relying on trading cycles, giving it a steadier, lower-margin growth path as it pushes its own card, crypto and SoFiUSD stablecoin products to match Robinhood's product breadth. On the numbers investors are rewarding right now, Robinhood is the stronger business, but SoFi carries the more diversified, deposit-funded balance sheet.
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CorpDigest. (2026). Robinhood Markets, Inc. vs SoFi Technologies, Inc. Comparison. Retrieved , from
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CorpDigest. "Robinhood Markets, Inc. vs SoFi Technologies, Inc. Comparison." CorpDigest. 2026. Accessed . .