Redbubble vs Society6: Revenue, Profit and Business Model
Redbubble reported ~$263.5M of revenue in FY2026 and ~$7M of net income. Society6 does not publish annual revenue.
Latest financial snapshot
Financial summary
Redbubble
Articore Group (ASX: ATG), the owner of Redbubble and TeePublic, reported FY26 (year to 30 June 2026) revenue of ~$263 million (A$408.5 million), down 6.9%, with marketplace revenue down 6.5% to ~$229 million (A$354.5 million). Gross profit rose 1.7% to ~$113 million (A$175.9 million) at a record 49.6% margin, operating EBITDA rose 76.9% to ~$10.6 million (A$16.4 million), and EBIT reached ~$6.64 million (A$10.3 million), a ~$13 million (A$20.1 million) swing from FY25. Net profit was about $7.03 million (A$10.9 million) and cash rose to ~$26.1 million (A$40.5 million) from ~$18.3 million (A$28.4 million). Operating expenses fell to ~$54.8 million (A$85 million), 34% below FY23. FY27 guidance is operating EBITDA of A$17-23 million.
Society6
Society6 does not publish its own financial statements. Graham Holdings, which owns it, reported 2025 consolidated operating revenue of about $4.91 billion (versus $4.79 billion in 2024), and Society6 is a small part of that total. Graham Holdings has not broken out Society6's revenue, profit or headcount separately, so CorpDigest does not show estimated figures for those. The only disclosed deal values tied to Society6 are the 2013 purchase price of about $94 million ($75 million cash plus about $19 million in Demand Media stock) and the roughly $323 million Graham Holdings paid for all of Leaf Group in 2021.
Revenue and profit by year
Redbubble
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | ~$263.5M | ~$7M | 2.7% | -6.9% | Source |
| FY2025 | ~$282.9M | ~-$7.3M | -2.6% | -11.0% | Source |
| FY2024 | ~$318M | ~-$5.7M | -1.8% | -11.2% | Source |
| FY2023 | ~$358.1M | ~-$34.9M | -9.8% | -3.2% | Source |
| FY2022 | ~$369.8M | ~-$15.9M | -4.3% | — | Source |
Society6
Society6 does not publish annual revenue. What is known about its finances is in the summary above.
Full Society6 financialsBusiness model and strategy
Redbubble
How it makes money
Redbubble earns money as the merchant of record on every sale. Artists upload designs for free and set a margin on top of a base price; a shopper pays the retail price; Redbubble routes the order to a third-party printer near the customer, pays the fulfiller's base cost, pays the artist's margin, and keeps the rest along with shipping revenue.
Growth strategy
Since 2023 the strategy has shifted from chasing sales volume to profitable revenue. Management merged Redbubble and TeePublic operations under one marketplaces team, consolidated supply chains, cut operating costs by about a third from FY23, introduced artist account fees, and made paid marketing more selective. The aim now is to return revenue to growth while scaling Dashery and Frankly Wearing.
Competitive advantage
Redbubble's main advantage is a very large catalog of artist-made designs covering niche fandoms, hobbies and jokes that a stock-holding retailer could not economically carry. That long tail produces millions of indexable product pages that attract organic search traffic.
Society6
How it makes money
Society6 earns money as a retailer. Customers pay the retail price for a made-to-order product such as an art print, throw pillow, shower curtain or phone case. Society6 keeps the sale after covering production, fulfillment and marketing, and pays the artist a royalty. From late 2023 to early 2025 artists could pay for Basic ($4.99/month) or Pro ($12.99/month) plans that let them set their own markups.
Growth strategy
Under CEO Julie Matrat, Society6 has focused on brand quality over catalog size. In October 2024 it re-launched its site on Shopify with design agency Pattern and added bedding. In February 2025 it introduced artwork submission and approval, retired paid artist plans, removed artist shipping fees and standardized royalties so pricing is consistent across the site.
Competitive advantage
Society6 has positioned itself as a home-decor and wall-art destination rather than a novelty T-shirt and sticker site. Its 2024 Shopify re-platform and the 2025 move to a curated catalog both aim to show fewer, higher-quality designs to shoppers who are decorating a home. Made-to-order production lets it list thousands of designs across more than 75 product types without stocking them.
Questions about Redbubble vs Society6
Which company has higher revenue — Redbubble or Society6?
Redbubble reported ~$263.5M (FY2026). A verified revenue figure for Society6 was not available at the time of this comparison.
What is the market cap of Redbubble vs Society6?
Redbubble has a market capitalisation of $109M. A public market cap figure for Society6 was not available (it may be privately held).
Which is more financially efficient — Redbubble or Society6?
Redbubble generates $1.01M / employee in revenue per employee. A comparable figure for Society6 requires matching employee and revenue data from the same reporting period.
How do Redbubble and Society6 make money?
Redbubble and Society6 generate revenue in fundamentally different ways. Redbubble: Redbubble earns money as the merchant of record on every sale. Society6: Society6 earns money as a retailer.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Redbubble vs Society6 overview