McDonald's vs Qualcomm: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: McDonald's and Qualcomm side by side

1. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

2. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

3. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

4. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

5. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

6. 1968McDonald's

   Big Mac Added to National Menu

   The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

7. 1975McDonald's

   Egg McMuffin Builds Breakfast

   The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

8. 1985Qualcomm

   Qualcomm Founded

   Irwin Jacobs, Andrew Viterbi, and five colleagues found Qualcomm Incorporated in San Diego, California, initially operating as a telecommunications consulting and research firm from a converted restaurant building.

9. 1988Qualcomm

   OmniTRACS Commercial Launch

   Qualcomm commercially launches OmniTRACS, a satellite-based two-way messaging and positioning system for long-haul trucking that becomes the company's first profitable product and funds ongoing CDMA research.

10. 1989Qualcomm

    First Live CDMA Demonstration

    Qualcomm conducts its first outdoor live CDMA demonstration in San Diego, proving the technology works in real-world conditions and attracting serious attention from U.S. Cellular carriers and equipment manufacturers.

11. 1991Qualcomm

    Initial Public Offering

    Qualcomm goes public on the Nasdaq Stock Market in December 1991, raising approximately $43 million at $16 per share in an IPO that gives the company capital to accelerate CDMA commercialization.

12. 1993Qualcomm

    IS-95 CDMA Standard Adopted

    The Telecommunications Industry Association formally adopts IS-95, a CDMA standard based substantially on Qualcomm's technology, as an approved digital cellular standard in the United States validating the company's decade-long technological bet.

13. 1995Qualcomm

    First Commercial CDMA Network Launched

    Sprint PCS launches the first commercial CDMA cellular network in the United States, using Qualcomm-based technology and marking the beginning of large-scale commercial deployment that would define U.S. Wireless infrastructure for the next twenty years.

14. 1999Qualcomm

    Strategic Exit from Infrastructure and Handsets

    Qualcomm sells its network infrastructure division to Ericsson and its handset manufacturing business to Kyocera, focusing the company entirely on chip design and patent licensing a strategic concentration that defines its business model to the present day.

15. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

16. 2007Qualcomm

    Snapdragon Platform Introduction

    Qualcomm introduces the Snapdragon brand for its mobile system-on-chip processors, establishing a consumer-facing identity for its mobile silicon that would become synonymous with premium Android smartphone performance over the following decade.

17. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

18. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

19. 2019Qualcomm

    Apple Settlement and Licensing Agreement

    Following years of contentious litigation, Qualcomm and Apple reach a global settlement in April 2019 covering all pending litigation worldwide, with Apple agreeing to a multi-year chip supply deal and a licensing arrangement reportedly involving back payments…

20. 2021Qualcomm

    Nuvia Acquisition

    Qualcomm acquires Nuvia, a CPU startup founded by former Apple Silicon architects, for approximately $1.4 billion, bringing custom CPU design capabilities in-house that power the Oryon cores in Snapdragon 8 Elite and Snapdragon X Elite PC chips.

21. 2023Qualcomm

    Snapdragon X Elite PC Platform Launch

    Qualcomm launches the Snapdragon X Elite and Snapdragon X Plus platforms for Windows PCs, powering Microsoft's Copilot+ PC initiative and marking the company's most significant push into personal computing since the failed Snapdragon 835 PC effort in 2017.

22. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

23. 2024Qualcomm

    Snapdragon 8 Elite Launch

    Qualcomm launches the Snapdragon 8 Elite, its first phone chip with custom Oryon CPU cores, built on TSMC's 3nm process.

24. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

25. 2025Qualcomm

    Alphawave Semi Acquisition Completed

    Qualcomm completes its roughly $2.4B purchase of Alphawave Semi to accelerate data center connectivity products.

26. 2026Qualcomm

    Q2 FY2026 Results and $20B Buyback Authorization

    Qualcomm reports Q2 FY2026 revenue of $10.599B, record quarterly QCT automotive revenue, 20% year-over-year growth in combined QCT automotive and IoT revenue, and a new $20B repurchase authorization.

27. 2026Qualcomm

    Q3 FY2026 Results and $40B Non-Handset Target

    Qualcomm reports Q3 FY2026 revenue of $9.9B (down 4%), automotive revenue up 61% to $1.6B, and raises its FY2029 non-handset revenue target to $40B.

Acquisitions

Questions about McDonald's vs Qualcomm